The parapharmacy market - Portugal

• - Sephora is shedding "just under 3%" of its workforce in China, or around 100 jobs.
• - Sephora has around 400 stores in Asia, including 300 in China.
• - Founded in 1968 and acquired by LVMH in 1997, Sephora set up in Beijing in 2005.
• - Sephora is the number one retailer of high-end beauty products in the United States.
• - The company is targeting sales of "20 billion euros".
• - Sephora's operations in China would have generated combined losses over 2022 and 2023 of $46 million, according to annual reports from Shanghai Jahwa United Co. Ltd. which holds 19% of its business on the mainland.
• - Sephora recently reduced its presence in South Korea and withdrew from Taiwan.
• - The brand is a significant contributor to LVMH sales, second only to Louis Vuitton (over 20 billion in sales).
• - Sephora has estimated sales of over $12 billion, according to Bernstein.

• Sephora is the world leader in selective perfumery.
• LVMH has owned Sephora since 1997.
• The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
• The global beauty market grew by 6% last year to reach 250 billion euros.
• Sephora has forecast 17% growth by 2022.
• The brand has 2,700 stores.
• By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.

• America is its first market
• The French group opened its first store there twenty-five years ago
• Today, it has 658 directly-operated stores on the American market, including 22 in New York
• Sephora is present in 35 markets with 2,700 stores
• A $430 billion industry according to McKinsey
• The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
• The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
• sephora is America's leading selective retailer.
• American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".

• The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
• The partnership was extended to Zalando's other European markets in 2022, including Italy
• Two years after the start of the partnership, the collaboration comes to an end.
• Sephora is a subsidiary of LVMH.
• Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.

• 2.700 Distribution outlets worldwide
• Return to the British capital with a first store of over 550 square metres in the Westfield shopping center
• The online business was rolled out in the UK in 2021 with the acquisition of Feelunique, a digital player in prestige beauty in the UK

Absence from the UK market since 2006

• Return with the opening of a London store on March 8, open seven days a week
• - 2,700 Sephora points of sale
• - E-commerce operational since October 2022
• - Takeover of Feelunique in 2021
• - Double-digit growth in UK prestige beauty sales post-Covid
• - UK among top ten global markets for premium beauty products
• - Beauty Hub with 26 beauty consultants
• - Sephora's first Lip Bar