The market of sparkling wines - Germany

1.1 Scope of the study

This market research study deals with the market for sparkling wines, also known as "sparkling wines". Sparkling wine is a carbonated wine beverage with a pressure of at least 3 bar, while sparkling wine has a pressure between 1.5 and 3 bar. This category of wines includes a variety of products, including champagne, sparkling wine and other sparkling wines.

In recent years, this market has been steadily developing and there is a growing demand for sparkling wines worldwide. The compound annual growth rate(CAGR) for the market is approximately 6.86% Per annum during the forecast period 2023 to 2027. The U.S. occupies the largest market share globally in terms of sales. After the U.S., Italy and France are the highest revenue generating regions in the world, followed by United Kingdom and Germany.

Sparkling wine can be consumed at home, on the road and in restaurants. Germans prefer to drink sparkling wine at home, with an average of 2.43 liters per capita per year. Consumption at home has declined slightly in recent years. At the same time, however, there has been an increase in consumption outside the home, for example in restaurants. Here, the average consumption per capita and year is 0.4 liters. In Germany, annual sales growth of 5.19%(CAGR 2023-2027) is forecast for the domestic market. The most important countries of origin of sparkling wines for the German market are France, Italy and Spain.

Online commerce is playing an increasing role in wine sparkling wine distribution channels, alongside traditional forms of distribution.

This study examines the current trends, growth opportunities, customer preferences and competitive landscape in this market and provides key insights for companies operating in or with an interest in this sector.