The market for wine - Germany

1.1 Introduction

The wine market is diverse. There are white wines, rosé wines, sparkling wines and red wines on this market. These different categories of wine are not equally popular all over the world.

The wine market is very large worldwide. However, this market is heavily dependent on grape production. This is severely affected by climate change. These changes can lead to fires or extreme weather conditions that do not allow optimal grape production. The wine market has therefore been declining worldwide for several years, with the growth rate falling by 8% between 2020 and 2021, yet wine remains a popular beverage worldwide. The largest wine consumers are located

• In Europe
• In North America

In Germany, the wine market has only grown moderately in recent years. German consumers appreciate German wines, but are also big consumers of high-quality French wines. These products are particularly expensive and it is therefore mainly consumers over the age of thirty from the upper classes who buy this type of product in Germany.

The most important companies on the German wine market are therefore mainly local producers, but also foreign producers. In particular, a lot of wine is imported into Germany from France.

For some years now, there has been an increasing demand for organic wines, as can be observed with many foodstuffs. Sustainable alternatives are being sought in order to reduce the environmental impact of grape production. Online sales are also developing strongly in Germany. Consumers who want to buy wine are increasingly turning to specialized websites to benefit from discounts on purchases and, above all, advice on how to better choose the wine they want to consume.