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1 Synthèse du marché
1.1 Scope of the study
A drinking bottle made of plastic, aluminum or an unbreakable material, which often has a flattened shape and is used to carry liquid food or water, is often referred to as a "gourdes". As "gourdes" is a French term, it is often also used in German to refer to these bottles. Alternatively, one speaks of a reusable drinking bottle or a thermos flask.
The global market for this type of drinking bottle is expected to grow by 3.9% per year between 2018 and 2025. The Asia-Pacific region is the largest regional market for drinking bottles with a market share of 30% . This predominantly localized growth is due to both growing consumer awareness of the impact of their lifestyle on the environment and increasingly strict regulations on plastics (especially single-use plastics). The sporting goods retailer Decathlon announces a growth rate of 28% for the sale of drinking bottles in 2019.[Le Télégramme]
In Germany, sales in the sector are expected to grow until 2024. This growth is reflected in a forecast annual growth rate (CAGR) of around 4%[Tagblatt]. This is due in particular to a more sustainable lifestyle in German society.
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,The market for reusable drinking bottles | Germany
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