The market for air purifiers - Germany

1.1 Scope of the study

Anair purifier is a device for reducing the air of unpleasant odors and gases, as well as reducing the pollution of the air by pollutants such as dust and smoke particles. It is also possible to clean animal hair, viruses, mite droppings, pollen and other pollutants.

There are five main types of air purifiers:

• Air purifiers with filter system
• Air washers with cleaning by water
• Inisators

In 2021, the global residential air purifier market was $3.9 billion and is expected to grow at a CAGR of 6.2% through 2030. The reason for the growth of this market is the rising prevalence of airborne diseases and increasing air pollution in urban areas worldwide. Moreover, growing health awareness and rising incomes among the population along with increasing awareness about the harmful effects of air pollution are leading to higher demand for air purification systems, especially in developing countries. Rising demand for healthy lifestyle, especially among young urban dwellers, will also contribute to the growth of the market in the coming years(Grand view research).

The Corona pandemic has increased the importance of indoor air quality, which has led to the rising popularity of air purification methods such as filters, including in Europe. The top-selling countries in Europe are Germany, France, Italy, Spain, and the United Kingdom. Among them, Germany has experienced the highest market growth. Between 2020 and 2021, themarket for air purifiers could generate a revenue growth of 18 percent. As few households are equipped with such an air purifier, but at the same time the importance of clean air is increasing, the market is expected to grow steadily in the future(gfu).

Leading brands in the market are SEB, Rowenta, Dyson and Philips .

The following study focuses on consumer trends and typology, as well as an analysis of market structure and market competition to provide insightful insights.