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1 Market Overview
1.1 Definition and presentation
This metaphor refers to the precise moment when goods are transferred from the point of production or sale to the final destination usually considered the buyer's home. This part of logistics usually takes place in a very short time so as to increase customer satisfaction. Over the past 10 years, the last-mile market has grown exponentially given the advent of e-commerce and online sales.
The global last-mile delivery market is expected to grow by 8.13 percent per year in the coming years, reaching a value of $288.9 billion in 2031. In 2021, the market is worth $131.5 billion.This growth is due to the increasing demand for omichannel retailing and the growing penetration sales via e-commerce in emerging economies such as Thailand, Indonesia and India.
In Italy, the last-mile market has good growth prospects due to the increase in the use of e-commerce. Italian online consumers number 38 million and are expected to reach 41 million by 2023. In addition, total e-commerce revenue in 2019 has surpassed the 41 billion mark with an increase of 18 percent over the previous year. In favor of this market is the Urban Plan for Sustainable Mobility (PUMS), which provides for the establishment of urban consolidation centers i.e., multifunctional hubs dedicated to the collection, sorting and distribution of goods. As a consequence of this, the logistics real estate market is also gaining in importance. Many investors, including foreign ones, are in fact increasing their exposure in logistics by buying real estate in strategic locations characterized by a high level of connectivity. As stated by Marco Pellò, Italian head of one of the largest real estate investment companies (Nuveen Real Estate), in the future there will be a big development of infrastructure for the replenishment of physical stores and for the management of goods ordered through e-commerce.
1.2 The global market
The last-mile delivery market
The global last-mile delivery market is expected to grow by *.** percent per year in the coming years, reaching a value of $***.* billion in ****. In ****, the market is worth $***.* billion .
The Asia-Pacific region is expected to see the greatest growth in the coming years, driven by demand from ...
1.3 Italian Market
in ****, the turnover generated by last-mile delivery activities in Italy was more than *.* billion euros: in particular, we note a strong growth of almost * billion euros compared to the turnover in ****, when the value was *.** billion euros. In the same year, BRT was the leading parcel carrier by volume, accounting for ...
1.4 Covid Impact
The covid has had a positive impact in the industry: last-mile deliveries have increased and optimism has grown for e-commerce companies: * out of ** companies (***) noted an increase in deliveries during the pandemic, with growth levels reaching ** percent.this is the finding of Geotab, a global player in IoT and connected vehicles, ...
2 Demand analysis
Demand analysis: the Italian eShopper
DHL provides us with data on Italian eShoppers' preferences regarding delivery mode:
**% of people want clear information about delivery methods, **% rate online tracking positively **% clear that they want to receive a text message when the package is being delivered **% of Millennials choose a retailer solely on the basis of its ...
2.2 Demand analysis: distributors
The majority of distributors do not do last-mile delivery directly. They outsource this link in the value chain to general logistics companies or companies that specialize in the last mile. Thus, distributors are the direct customers of these logistics companies and try to align their needs with those of the end ...
2.3 e-Commerce as a growth driver
Also based on Geotab 's research, overall, * in * companies (***).
Most profitable e-Commerce sectors Italy, ****, in percent Source: ****
In ****,online purchases in Italy are worth €**.* billion (***) in services.
Turnover of the e-Commerce sector in Italy Italy, ****-****, in billions of euros Source: ****
2.4 The seasonality of demand
Demand for last-mile services peaks during two periods when demand for online shopping is particularly strong; Black Friday/Cyber Monday and the Christmas season.
According to an estimate by the eCommerce B*c Observatory by Netcomm and Politecnico di Milano, between Black Friday (***), Italians spent about *.* billion euros online in ****, or ...
3 Market structure
3.1 The main market players
E-Commerce Sites
Amazon.it leads the Italian ecommerce market, with net sales of $*,*** million in **** generated in Italy, followed by shein.com with $*,*** million. Third place is occupied by zalando.it with $*** million in sales. Apple.com is the fourth largest online store in Italy with net sales of $*** million in ...
3.2 Real estate investment in the last-mile logistics sector
Many investors, including foreign ones, are in fact increasing their exposure in logistics by buying properties in strategic locations characterized by a high level of connectivity, as in the case of Last- Mile logistics hubs. As stated by Marco Pellò, Italian head of one of the largest real estate investment companies ...
3.3 Digital transformation of the industry: Telematics and the last mile
Evolving end-user demands call for a renewal in the approach to last-mile management, to be achieved under the banner of Digital Transformation. Increasingly stringent standards, in fact, can only be met through state-of-the-art delivery systems that leverage modern technologies to achieve maximum efficiency. It is, however, a path based on progressive ...
3.4 The food delivery platforms
There are several food delivery operators in Italy: Just Eat, Glovo, Deliveroo, UberEats, etc. Summarily, the type of business proposition for those who join the platform is similar for all competitors. Of variable there is the cost of signing up to the platform (***); in addition, promotional marketing includes free delivery campaigns; ...
4 Supply analysis
4.1 Analysis of service types
In the field of logistics and transportation, the concept of last mile or last mile refers to the actual delivery of the item to the customer, which can take place at the customer's home, store, or by click & collect. Click & collect is the ability to order a product online and pick ...
4.2 Price analysis
Amazon provides us with comprehensive data on the delivery costs of various products. Prices are divided based on different types of service (***) and different types of products shipped. There is also a distinction according to whether delivery is made to the home or by click and collect (delivery to the pickup ...
4.3 Supply trends: the issue of sustainability
Several initiatives have been put in place by last-mile logistics companies, all of which are directed toward maximum environmental sustainability, either by strategic choice or by imposition from above. In fact, the restrictions increasingly present in city centers on the circulation of endothermic engines affect commercial transport as much as private ...
4.4 Other emerging supply trends
The last mile is an area where new solutions are being experimented with all the time from a service optimization perspective.
On the one hand, merchants are working to offer greater speed and flexibility to their customers, and on the other logistics players are focusing on innovative distribution strategies to support ...
5 Regulations
5.1 Rules and Regulations
Regulatory chaos over last-mile logistics
Online sales and, consequently, home deliveries of small packages are also on the rise in Italy. This is certainly positive news for the entire logistics industry, but it is creating an explosive situation from a regulatory point of view, which may cause a legal battle between ...
5.2 The Urban Sustainable Mobility Plan
A PUMS (***) is a strategic plan that builds on existing planning tools and gives due consideration to the principles of integration, participation and evaluation to meet the mobility needs of people and goods today and tomorrow with the aim of improving the quality of life in and around cities.
The policies ...
6 Positioning of actors
6.1 Segmentation
- Shein Italie
- JUST-EAT ITALY S.R.L.
- DELIVEROO ITALY S.R.L.
- DHL Italie
- BRT Italia
- Poste Italiane
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