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the gluten-free food market - Portugal

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 25/06/2021

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Gluten is a substance derived from the processing of certain cereals (wheat, rye, barley, oats), present in almost 70% of food products. It can be harmful for people diagnosed with intolerance or allergy. Some of the best-selling gluten-free products are: Beer; Biscuits; Pasta; Bread; Confectionary; Snacks; Ready meals.

The global gluten-free food market is expanding rapidly ata CAGR (compound annual growth rate) of 8.1% during the period 2020-2025, as is the Portuguese market which has grown at a CAGR of9.71% between 2016 and 2021. Driven by a diversification of gluten-free products on the supply side, the market also benefits from consumer sympathy, as gluten-free products are often associated with a healthier diet. The progressive interest in health and dietary balance is partly responsible for the consumption boom, even by those who are not celiac.

The "gluten-free" craze has convinced major food producer groups to position themselves in this segment, alongside smaller players: pioneers in the segment or specialists in "organic" foods.

In Portugal, market players are taking advantage of new healthier eating habits to boost their business, resulting in a 13% increase between 2018 and 2019, according to report one from Nielsen. Two of the country's largest supermarkets, Pingo Doce and Continente, saw an increase of more than 20% in this type of product in 2018. The price differential continues to be a challenge and a drag on demand. For example, in the cookies and pasta category, the average price is up to more than 100% more expensive than conventional.

2 Demand Analysis

3 Market Structure

4 Supply Analysis

5 Regulation

6 Player Positioning

List of charts presented in this market study

Global gluten-free food market volume
Global gluten-free food market value, by category
Market for gluten-free products
Distribution of the gluten-free shopping cart by product type
Size of the Portuguese gluten-free food market
Distribution of the different categories of restrictive diets
Distribution of celiac disease by gender
Distribution of celiac disease by economic and occupational status
Distribution channels for "free from" foods
Willingness to spend, on average, monthly on gluten-free products, if they had no financial restrictions
"Were you frustrated with the price of GF meals?"
Comparison of consumer intentions
Comparison of consumer intentions
Proportion of gluten-free sales by brand type
Distribution of the frequency of consumption of gluten-free products among people with celiac disease

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dr Schär

Pingo Doce

Continente

Alpro (Promavel)

Nutriben (Alter Pharmacia)

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