Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Overview
1.1 Definition and presentation
A festival is a cultural or entertainment event that generally takes place over a limited period of time, such as a few days or weeks, and may be devoted to a variety of themes, such as music, art, film, food, or other forms of artistic and cultural expression. Festivals often involve a variety of performances, events, or activities and aim to celebrate, promote, or preserve certain traditions, cultures, or communities.
The global music festival market is valued at US$2,158.2 million in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 24.00% from 2024 to 2031. The music festival market is a vibrant and dynamic part of the global entertainment industry. A collection of organizations that present live musical or artistic performances in a wide range of styles define music festivals. These events attract a multitude of audiences who want to immerse themselves in cultural experiences and encounters, along with music from various places and in all languages; posters are a significant element.
The value of the European festival market shows sustained growth between 2024 and 2031, rising from $647.5 million in 2024 to $2,680.4 million in 2031, an increase of 314 percent at a compound annual growth rate (CAGR) of 22.50 percent. In addition to its rich cultural heritage, Europe also has a wide variety of musical styles, making it an important world center for music festivals. Each year, with major events such as Glastonbury in the UK and Tomorrowland in Belgium, Europe attracts millions of fans who contribute significantly not only to the region's tourism and entertainment sectors, but also financially.
Forecasts for the Italian market in the coming years of activities supporting artistic performances see an increase of 301% at a CAGR of 21.9%.The turnover of operating companies showed a percentage increase of 145.05%. As for the market, comparingthe number of active enterprises and employees operating in recent years, some interesting trends emerge. Enterprises have increased by 59.4 percent, while employees have grown by 54.4 percent. The fact that the number of employees has grown at a similar rate to the number of enterprises suggests a proportional expansion of the sector, with an increase in both activities and personnel employed.
1.2 The global market
The global music festival market is valued at US$*,***.* million in **** and is expected to grow at a compound annual growth rate (***) of **.**% from **** to ****. The music festival market constitutes a vibrant and dynamic part of the global entertainment industry. A collection of organizations that present live musical or artistic performances ...
1.3 The European market
The value of the European festival market shows sustained growth between **** and ****, rising from $***.* million in **** to $*,***.* million in ****, an increase of *** percent at a compound annual growth rate (***) of **.** percent.
Value of the European festival market Europe, ****-****, in US$ million CognitiveMarketResearch
In addition to its rich cultural heritage, Europe ...
1.4 The Italian market
Forecasts for the Italian market for arts performance support activities between **** and **** show steady and significant growth. Revenues are expected to grow from *.** billion euros in **** to **.* billion in ****, an increase of *** percent at a CAGR of **.* percent. Companies belonging to the Italian festival market are identified by Ateco code [***] - ...
1.5 The impact suffered by the sector post Covid-19
Covid-** and related restrictions have severely affected the sector, causing losses of millions of euros. According to a survey conducted by Intesa San Paolo - Effettofestival- the drop in audiences at Italian festivals has been quite significant : **% experienced a drop between **% and **% while **% experienced a drop of more than **%. A positive ...
2 Demand analysis
2.1 Overview of demand
The average expenditure per music entertainment event in Italy showed a seesaw trend from **** to ****. In ****, it was €**.**, while in **** it increased to €**.**, probably due to the reduction in the number of events during the pandemic. In ****, the average expenditure dropped to **.** €, and then rose slightly to **.** € in ****. In ****, there was ...
2.2 Geographical distribution of demand
Data on the geographical distribution of venues for musical entertainment in Italy show a strong concentration in Veneto (***) have significantly fewer dedicated venues. Differences between regions are attributed to demographic, economic and cultural factors, with a higher density of facilities in northern and central regions than in the south, except for ...
2.3 Demand drivers
Data on the percentage incidence of indicators on weekdays in Italy in **** show a clear increase in activity toward the end of the week. Friday and Saturday record the highest values, with **.** percent and **.** percent respectively, followed by Sunday with **.** percent. Weekdays (***).
Percentage incidence of indicators on weekdays Italy, ****, in % ...
2.4 Trends in festival demand
The trend of online searches on festivals in Italy from **** to **** shows significant seasonal peaks. Starting with a value of **.* in September ****, interest declines during the winter months, bottoming out in November and December **** with **.*. In ****, there is a notable peak in February (***). The trend shows a strong seasonality, with higher ...
2.5 New trends in demand
New trends in festival demand reflect changes in audience preferences, technology, and societal evolution. The future of festivals seems to be leaning toward immersiveness, sustainability, and a personalized approach to entertainment. Here is a detailed description of the main trends:
*. Experiential and immersive festivals
Multi-sensory experiences: Audiences are looking for ...
3 Market structure
3.1 Structure and dynamics of the Italian market
From **** to ****, the number of enterprises active in arts performance support activities in Italy increased by **.* percent, from *,*** to *,***. The increase was steady until ****, when a peak of *,*** enterprises was reached. In ****, however, there is a slight decrease of *.* percent from the previous year.
Number of enterprises active in support activities ...
3.2 The ways of organizing a festival
Organizing a festival is a long and complicated process. It is in fact organized months and months in advance, and special permissions are needed from the municipality and region, as well as substantial funding. There are usually two main ways of funding a festival, either through state funds or, which happens ...
3.3 Distribution channels
Distribution channels for festivals are critical to ensuring the dissemination, accessibility, and success of these events. These channels can be divided into several categories, each of which plays a crucial role in promotion, ticket sales, content distribution, and logistics management.
*. Promotion and Communication Channels:
Traditional Media: Television and Radio: These ...
3.4 Major festivals
The top ** festivals held in Italy in **** were: the Kappa FuturFestival (***).
The main ones in Europe are as follows:
Tomorrowland: Held annually in Belgium, in the city of Boom. The festival is known for its spectacular production and fairy-tale setting that turns the event into a truly immersive experience. It attracts ...
4 Supply analysis
4.1 Supply analysis
Festivals are cultural, artistic, or recreational events that can vary widely in size, thematic focus, target audience, and types of offerings. They can focus on different disciplines, from art and music to cuisine, entertainment, or cultural tradition. Here is a detailed overview of the main types of festival offerings around the ...
4.2 The price analysis
Comparing monthly data between August **** and August ****, the consumer price index for cinemas, theaters and concerts in Italy increased by *.* percent, from ***.* to ***.*. Regular growth is observed in the early months of ****, with a significant peak in November and December ****, when the index reached ***.*. After this increase, the index showed a ...
4.3 New supply trends
Festivals are becoming increasingly popular as a cultural and entertainment experience, and significant changes in offerings have occurred in recent years to meet new audience interests and expectations. Here are the main trends:
*. Thematic and niche festivals
In recent years, festival offerings have increasingly shifted toward niche and thematic events ...
5 Regulations
5.1 Regulation and Bureaucratic Iteration
Organizing festivals in Italy requires a long bureaucratic process. First, it is necessary to interface with the municipality where you want to organize the event.
The access to the municipality is the Sportello Unico Attività Produttive (***); therefore, all documentation must be submitted, telematically, to this office.
It is necessary to immediately ...
6 Positioning of actors
6.1 Market segmentation
- Movement Entertainment SRL
- Polifonic
- Decibel Events & Logistics
- Bass Culture
- Frac Festival
- Glenn Gloud
List of charts presented in this market study
- Value of the European festival market
- European market quotations
- Number of musical entertainment shows
- Number of spectators in musical entertainment shows
- Expenditure in musical entertainment shows
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the festival market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
