The electric charging station market - Italy (2023)

1.2 The global market

In ****, the global market related to electric vehicle charging stations is valued at $**.* billion. Between **** and ****, a compound annual growth rate of **.* percent is projected, which will lead the market to reach $***.** billion in value.

Market value of electric vehicle charging stations World, ****-****, billion dollars Precedenceresearch

The market related to electric charging infrastructure will come to create $*.* trillion worth of business opportunities by ****(***).

The growth of the electric car market is the primary explanatory factor for the growth of the charging station market. While there were about * million electric cars on the road globally in ****, by the end of **** there were **.* million(***).

By early ****, out of a total of *.* million charging stations, *.* million are in China. This is followed by the United States, South Korea, the Netherlands and France. Public EV charging stations World, ****, thousands Sustainabletruckvan Regarding the number of publicly available charging points globally, growth is estimated to see **.* million EV charging points by ****. Electric vehicle charging points World, ****-****, millions of units IEA

1.3 The Italian market

in ****, the market for charging stations was worth $**.* million in Italy. According to forecasts, by **** this market could be worth $***.* million as a result of a compound annual growth rate (***) of **.* percent over the ****-**** period.

Value of the electric vehicle charging station market Italy, ****-****, millions of dollars Knowledge-sourcing

As of June ****, **,*** public-use charging points are installed in Italy, **.*% more than in ****; compared to ****, the increase is +***%. Charging points Italy, ****-****, thousands Insideevs Exponential growth of charging points for private use Home charging points for private use will exceed ***,*** in ****, an increase of *** percent over ****, thanks mainly to "Ecobonus" incentives made available starting in ****. (***)

Factors hindering the spread of EVs

Vehicle autonomy, charging time, and low uptake of charging stations are still among the top three deterrents to purchasing an electric vehicle. In addition, consumers perceive electric car use not only as an urban means of mobility, so it will be necessary to meet mobility needs on long-distance routes. Hence, there is an urgent need to rapidly upgrade the charging infrastructure nationwide, through the creation of a widespread network of refueling stations extended between different regions and road routes, including highways.(***).

Institutional interventions to promote electrification

The NRP has allocated ...

1.4 Import - Export

Electric charging stations are devices that involve several assembly components. So, to understand the value of imports-exports related to them, reference is made to HS commodity code ****, which includes: electrical transformers, static converters and inductors. These are items closely related to charging stations, but also intended for many other applications... Italy appears to have a fairly stable import-export ratio of the mentioned products until ****, where exports are higher, which is also confirmed by the coverage index above *. However, from **** there is an increase in imports, also growing in the following year. This scenario is symptomatic of a greater need for these electrical components, most likely referable to the goals of the energy transition supported by the European Union.

Import-Export Electrical transformers, static converters and inductors Italy, ****-****, billions of $ UN Comtrade

The main export destination countries for electric charging stations are: Germany, the US, France, Spain and the UK, where the top * make up **% of total exports.

Main export destinations of electric charging stations Italy, ****, % UN Comtrade

regarding the import of charging stations, the main countries are China and Germany, which together account for ** percent of the total import, followed by the Netherlands, Thailand and Austria. Main countries of origin for ...

1.5 The impact of the Russian-Ukrainian conflict

The conflict that erupted in February **** also had serious repercussions for the electric vehicle charging market. While in **** a home refueling for *,*** kilometers of driving cost an average of ** euros for an electric subcompact car, in **** the price reached an average of ** euros. On an annual basis, the increase is *** percent, from *.* to *.** euros per kW. In ****, in Italy, the cost for a "domestic" recharge is *.** euros per kW; recharging at a ** kW power column has risen to *.** euros per kW, with peaks of up to *.** euros in the case of high-power columns.

Electric car charging cost Italy, ****-****, euros/kW corriere.it sicurauto.it

however, it is possible to see a possible improvement in the near future especially when it comes to the cost of electricity. Between **** and ****, the average price per kW fell by **.* percent.

Average price of electricity Italy, ****-****, euros/kW ARERA

2.1 Demand in Italy

The demand for electric charging stations is directly related to the demand for electric vehicles, the only ones that need this refueling method, to which are added plug-in hybrid vehicles that can take advantage of both electric charging and traditional refueling via fuel.

There are just under ***,*** electric cars on the road in Italy through June **, ****, with registrations totaling **,*** units in the first * months, an increase of +**.**% over the same period in ****.(***).

The overall car market recorded ***,*** registrations in Italy in June, reaching a total registered in the January-June **** period of ***,*** units.(***)

Distribution of registrations since the beginning of the year by fuel Italy, YTD, % Motus-E

Electric car registrations Italy, ****-****, thousands Ansa.co.uk Insideevs.co.uk Looking at the trend of electric car registrations over the past * years shows a growing trend until ****, followed by a significant decrease in ****. In ****, which has yet to come to an end, the number of cars sold returns to growth.

2.2 Demand drivers

The demand for electric charging stations is directly related to the ownership of an electric vehicle (***), so the drivers impacting the market for such products in Italy are analyzed below.

Sustainable mobility is a factor that remains among the most influential in the choice to purchase an electric car. Buyers appear to be increasingly attentive to the environmental impact and sources of the energy they use, and it also emerges that driving an electric car is an element directly related to other sustainable consumption decisions. By way of explanation, according to the EV Driver Report **** study, ** percent on average of electric vehicle drivers have installed solar panels at their homes. The push toward fossil decarbonization is obviously being driven by institutions, whose long-term goals appear to be having a great impact on the EV market, as well as restrictions and penalties toward the use of thermal combustion vehicles in urban centers that appear to be increasing. The main goals for the energy transition consist of: keeping annual global warming below *.* degrees Celsius and meeting the points of the **** Agenda for Sustainable Development. Achieving them requires replacing fossil-derived energy generation sources with renewable ones and adapting infrastructure to the new landscape, increasing ...

2.3 The geographical distribution of demand

To visualize the geographical distribution of demand, a map was created with the number of public access charging stations in each Italian macro-region.

The Northwest of the country has the highest concentration of charging stations with **.* percent of the total while **.* percent are in the Northeast; followed by the Center with **.* percent, the South with **.* percent, and finally the Islands, which gather *.* percent of the charging stations in Italy.

2.4 New trends in demand

Sustainability as a way of life

Sustainability as a way of life is also reflected in some new trends that are beginning to emerge.

Drivers of electric vehicles are demanding dedicated rates from those providing charging services and also would be willing to travel longer distances to reach a station powered by renewable sources; those who purchase electric cars understand and are enthusiastic about the role they can play in managing future energy needs through innovative charging services. In fact, interest is growing in the use of smart charging services that automate charging times to ensure that vehicles do not draw energy at times of peak demand. This type of charging optimizes the process by using advanced technologies to improve efficiency and reduce the impact on the power grid.

Differentiation of charging supply by location

Unlike fuel distribution, which requires centralization, electric charging points can involve diverse stakeholders and location types that can benefit from offering such a service. Tailoring the type of charging to the neighboring business can be a way to benefit customers who can use the waiting time productively, at the same time businesses can also benefit from increased revenue and consumer loyalty, so destination-based charging emerges as ...

3.1 The market structure

the analysis of the size of the market related to electric charging stations is carried out on the basis of data belonging to the category related to ATECO code **** (***). Specifically, three different quantities are considered: number of active enterprises, number of employees, and legal form of enterprises.

Looking at the number of enterprises in Italy over a *-year period, it can be seen that this has decreased in percentage terms by ** percent in **** compared to ****. From this survey, a greater market concentration can be deduced, most likely also due to the crisis period related to the Covid-** pandemic.

Number of enterprises ATECO code **** Italy, ****-****, thousands Istat

In ****, the types of enterprises mainly operating in the sector are sole proprietors and joint stock companies. Legal form of enterprises with ATECO **** italy, ****, % Istat

as for the number of people employed in the sector, a decrease of * percent in **** compared to **** is observed, which is less when compared to the decrease in the number of enterprises over the same period. From this consideration, it can be assumed that active enterprises are predominantly large, and therefore the total decrease in enterprises would concern the divestment of small to medium-sized ones.

Number of employees enterprises ...

3.2 Value chain

3.3 Distribution

the percentage distribution of charging stations between public-use and private-use charging points is shown below.

Distribution of charging points between public and private Italy, ****, % sicurauto.it

In the first * months of ****, there was a huge increase in the number of electric charging points installed for domestic use: +***% compared to ****, reaching a total of ***,***. This figure affirms a growing openness of Italians to the electric mobility trend and is set to grow further with the provision of new government incentives. As for public use in the same period, *,*** new charging points were installed, reaching a total share of **,***. In addition, there is also growth in the number of charging points available along Italian highways: up ** percent from June ****, to a total of ***. There are currently about * charging points per *** km of highway network.

(***)

(***)

3.4 The main manufacturers

Some of the leading manufacturers of charging stations and wall boxes are shown in the table below in descending order by revenue.

NHOA ENERGY SRL: offers innovative charging services and devices for electric and hybrid vehicles, developing technology that enables energy exchange between vehicles and the power grid. Products cover residential, business and public charging.

*M SMART MOBILITY SRL: is among the first companies in Italy to have developed expertise and matured solutions for electric mobility. Through the Lynus* project, it has designed, patented and implemented innovative systems for charging and safely stationing E-bikes, scooters, cars and boats.

BLE SRL: designs, builds and operates power generation plants. The services offered cover plant engineering and automation, building retrofitting and distributed generation in which E-mobility is included.

A*A E-MOBILITY SRL: develops infrastructure and offers charging services for electric mobility. Since **** it has been developing a network of electric charging stations powered by *** percent renewable energy. It has among its objectives the creation of a nationwide network of charging points to meet two types of needs: slow, overnight charging in the city with low-power areas for residents and fast/ultra-fast high-power charging for suburban areas. It also operates a charging service for ...

4.1 Supply analysis

Electric cars can refuel at two macro-types of charging infrastructure:

private public

The types of devices are:

wallbox - charging unit that is installed on the wall, usually used for home or condominium use, but can also be used for public use charging tow ers - typically installed in public settings

Charging towers have modes of operation that depend mainly on two factors:

type of current used: alternating (***) type of power connector: type * and type * for AC, CHAdeMO and CCS for DC

Based on these two elements there are four different charging modes that provide faster or slower charging speed.

Slow charging (***) - up to *.* kW in AC Fast charging (***) - up to ** kW in AC Fast charging (***) - up to ** kW in AC or ** kW in DC Ultra-fast charging (***) - DC only over ** kW Hyper-Charger charging - DC only for some vehicles and allows charging to over ***kW

MODE*: This refers to basic charging without built-in protection devices and typically uses a standard household outlet. Charging is done using energy from one's home meter; this is a mode that is not suitable for automobiles due to both a safety issue and a problem of excessive energy absorption, but it allows ...

4.2 The prices

The price of charging an electric car depends on many factors. In general, the cost is lower than the expense in fuel for endothermic vehicles, however, the differences between different electric vehicles and charging modes can be considerable. It is estimated that the average cost of recharging an electric car at charging stations is €**, while for a gasoline car with a **-liter tank it is almost €***.

In order to understand how much the expense of a full tank of an EV amounts to, it is necessary to consider the two different charging modes: private and public.

In the case of opting for the private mode, the reference device is the home wallbox. In this case, the cost of charging the car will correspond to that of the electricity tariff provided by one's supply. If you consider a car with a ** kWh battery, an **% recharge and an average energy price of € *.** per kWh, the average price of a recharge is about € *-*.In addition to the single recharge there are the start-up costs of buying/renting the box and installing it. The average price of a wallbox is about €*,***, considering that the offer includes cheaper models from €*** up to more expensive ones ...

4.3 Supply trends

Given the ever-increasing popularity of electric cars, much attention is being paid to the charging service, which is affected by a number of new trends that industry players are developing.

The first concerns two-way charging, also known by the acronyms V*G (***). This is a type of charging in which energy can flow in two directions, not only from the power grid to the vehicle, but also from the vehicle to the grid. This allows the energy with which the vehicle was charged to be fed back into the grid and provides an important storage system, which will be critical as energy consumption increases. Currently in Italy an offer of this type is proposed by the leading company Wallbox with specific chargers Quasar and Quasar *, the first bidirectional domestic chargers. As far as columns for public use in Italy are concerned, one is still in the testing phase. Another issue concerns the diffusion of zero-emission heavy-duty vehicles, which for the moment are scarcely widespread in the world (***), but are destined to increase exponentially, so it is necessary to find solutions to recharge them. Several operators have been moving in that direction, including Tesla with its Semi and Megacharger and Heliox with ...

5.1 The legislation

Despite the fact that electric mobility in Italy has not yet reached the diffusion found in other European Union countries, the relevant regulatory framework is already clearly outlined, both with regard to the construction of infrastructure and its management and the way the service is offered. The most important regulatory references are:

Directive ****/**/EU better known as the AFID Directive - Alternative Fuels Infrastructure Directive, sets the minimum mandatory requirements for the construction of infrastructure for alternative fuels, among which electric is at the top, to be implemented through the National Strategic Frameworks of the Member States and common technical specifications for such charging points. This Directive was transposed into our law by Legislative Decree No. *** of December **, ****. The purpose is to ensure the development of aninteroperable and easily accessible infrastructure, so technical requirements are specified without any distinction between private and public charging points, so as to ensure the widest usability by end users.

There are different types of charging stations recognized by law on the European level. In Italy, the columns must comply with Mode * of international standard IEC ****, that is, with a connection between the vehicle and the column that has functions of: connector insertion, continuity of the ...

5.2 The incentives

To incentivize citizens to purchase electric vehicles, the government has confirmed for the ****-**** biennium a bonus earmarked for the installation of electric columns. The application can be submitted from October ** to November *, ****. The deadline could be brought forward if the financial resources, which total ** million euros, are exhausted. The measure is aimed at encouraging installation by private citizens, both in private homes and in apartment buildings in common-use spaces.

The facility under Art.* of the Dpcm of Aug. *, **** consists in the recognition of a contribution equal to** percent of the purchase price and installation of standard power infrastructure for the charging of electric vehicles, up to a maximum limit of *,*** euros. In the case of installations in the common parts of condominium buildings, the expenditure limit amounts to *,*** euros. The discount can apply only for installations made from */** to **/**/**** and throughout ****. To be eligible for the subsidy, all expenses must be documented and made with traceable payment. The application must be submitted electronically, through the service provided on the portal of MIMIT (***). Within ** days from the closing date of the platform, MIMIT will issue the decree granting and disbursement of contributions.

(***)

6.1 Segmentation

• 3M Smart Mobility SRL
• Ble SRL
• A2A E-mobility SRL
• DP Service Energy SRL
• Tesla
• ENEL X Italia SRL
• Nhoa Energy SRL
• Atme SPA