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Summary and extracts
1 Synthèse du marché
1.1 Introduction
The crowdfunding market is an emerging and dynamic sector that focuses on raising funds from a large number of people through online platforms. In Italy, the main forms of crowdfunding are reward crowdfunding, equity crowdfunding, lending crowdfunding, and donation crowdfunding:[Shopify]
- Reward Crowdfunding: used for arts and cultural projects. Backers receive non-monetary rewards related to the funded project, such as access to exclusive content or sending the product they are funding.
- Equity Crowdfunding: adopted mainly by SMEs and innovative startups. In exchange for the investment, backers receive company shares or a share in the profits, thus becoming partners in the company.
- Lending Crowdfunding (or P2P Lending): is based on lending money between individuals through an intermediary platform. The individual making the loan gets the repayment of principal plus interest.
- Donation Crowdfunding: funders support a project or cause without expecting anything in return. Primarily used for funding social initiatives, charitable or humanitarian projects.
Crowdfunding in Italy had an early start, however, despite this anticipation, its development has encountered various obstacles, including a high rate of digital illiteracy and a significant distrust of online payments. Despite these challenges, crowdfunding has continued to evolve and mature in Italy. In the decade between 2010 and 2020, we witnessed the expansion of reward and donation crowdfunding platforms, the success of social lending, and a real boom in crowdfunding platforms in 2013. The latter led to the emergence of specific regulation for equity-based crowdfunding.[Crowd-funding]
The trend in more recent years has shown the evolution of crowdfunding toward greater loyalty, decentralization, and internationalization. Growth in equity crow dfunding and greater incorporation of crowdfunding into the Italian economic fabric is expected in the coming years. [Crowd-funding.]
The global crowdfunding market is expected to grow from $1.41 billion in 2023 to $3.62 billion by 2030, with a compound annual growth rate(CAGR) of 14.5 percent over the forecast period.[Fortunebusinessinsight]
This study focuses on the crowdfunding market in Italy. For information on related markets, such as FinTech, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
The global crowdfunding market size has been estimated at $*.** billion in **** and is expected to expand at a compound annual growth rate(***) of **.* percent from **** to ****.
The rise of crowdfunding activities on social media are a significant factor driving market growth. Platforms such as Facebook, X, Reddit, Instagram, and Linkedln are ...
1.3 The Italian market
According toMIP's Crowdinvesting Observatory, the total capital raised by Italian companies through crowfunding platforms in the June ****-June **** period was €*.** billion.
Specifically, €*** million was capital raised through Equity-based platforms (***) raised in June ****-June ****.
Donation and Reward Crowdfunding
As of June **, ****, there were ** Italian portals active in Donation and Reward, two fewer ...
1.4 Impact of covid-19 and the Russian-Ukrainian conflict
Impact of Covid-**
Looking at a longer time horizon, two main trends of the crowdfunding market can be seen: it shows itself as a dynamic sector subject to shocks.
Investment, in fact, plummeted during the first covid wave between February and April ****; the market contracted by about ** percent in **** compared to ...
2 Analyse de la demande
2.1 Demand in Italy
Crowdfunding Campaigns
Equity crowdfunding campaigns published on non-real estate platforms in the past ** months generated capital inflows of €**.** million, down ** percent from the previous period. The performance was particularly affected in the first half of ****.
Real estate platform projects, on the other hand, catalyzed resources of € **.** million, with good year-on-year growth ...
2.2 Demand drivers
The drivers of crowdfunding demand consist of several factors that stimulate both individuals and businesses to seek funding through this mode. The main ones are examined below.
Access to alternative funding sources: on the promoter side, crowdfunding offers an opportunity to raise funds for individuals or companies that may have difficulty ...
2.3 The geographical distribution of demand
The figure below shows the geographic distribution of companies involved in equity crowdfunding campaigns on Consob-authorized portals.
In first place is Lombardy, with *** firms (***).
Based on new broadcasters in the last ** months, Lombardy comes in at **.* percent, and in second place is Emilia Romagna (***).
2.4 New trends in demand
Crowdinvesting on the rise in Italy
The data reported by theObservatory of the School of Management of the Politecnico di Milano shows a positive trend, specifically with reference toequity and lending: the ** platforms recorded a +**% increase over ****, with more than *** million euros raised in ** months. All segments have seen encouraging signs, ...
3 Structure du marché
3.1 The market structure
Equity Crowfunding - Sponsoring Firms
There are *,*** firms that were the protagonists of the *,*** campaigns considered by the Report on Crowfunding ****, as there are cases of issuers conducting multiple campaigns at successive times, either on the same portal or on different portals.
As can also be seen from the graph, the ...
3.2 The value chain
The crowdfunding value chain refers to the various stages and components that contribute to the success of a collective funding campaign. This chain can be broken down into several key stages:
3.3 The main players
The following are the main companies with equity crowdfunding platforms based in Italy.
MamaCrowd (***): an equity crowdfunding platform based in Italy, founded in ****, is headquartered in Milan. it is known for offering investment opportunities in startups and SMEs, allowing investors to become shareholders in the companies they invest in. The platform ...
4 Analyse de l'offre
4.1 Supply analysis
Crowdfunding is a financing channel through which personal or professional projects by individuals and small businesses can be financed directly by a multitude of parties (***) takes place on online platforms that provide information about individual projects and manage the flow of money.
(***)
Crowdfunding is an alternative financing channel to that ...
4.2 The prices
Crowdfunding campaigns can involve a number of costs, which can be divided into * macro-categories:
Commissions Controlling Costs Interest Implementation Costs
The cost directly attributable to launching a campaign on one of the authorized platforms concerns fees, which constitute the platform's remuneration.
The average fee charged for equity crowdfunding campaigns is around ...
4.3 New supply trends
The main trends related toofferings in the crowdfundind sector, which is constantly evolving, are reported.
Integration of Blockchain Technology
Blockchain technology is finding increasing application in crowdfunding platforms, providing greater transparency, security and reducing the risk of fraud. Indeed, this technology ensures maximum traceability and immutability of transactions, originating from anywhere ...
5 Règlementation
5.1 The legislation
Italian crowdfunding legislation has undergone several updates and innovations over the years. Moreover, Italy appears to be among the first countries and to have specific and organic legislation related, in particular, to equity crowdfunding.
The push also stemmed from the observation that in Italy, companies find it difficult to find adequate ...
6 Positionnement des acteurs
6.1 Segmentation
- Siamosoci s.r.l (MamaCrowd)
- Crowdfundme s.p.a
- Opstart s.r.l
- Backtowork24 s.r.l
- Wearestarting s.r.l
- The Ing Project s.r.l (200 Crowd)
- Starsup s.r.l
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The crowdfunding market | Italy
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