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Last update : 12/07/2023

Summary and extracts

1 Market Summary

1.1 Definition and presentation

The credit card market is divided into four categories: credit cards, debit cards, commercial cards, and prepaid cards. The category name on the credit card is mandatory since the entry into force on June 9, 2016 of the European Regulation 2015/751.

In Italy, the rapid spread of prepaid cards is undoubtedly related to the specific characteristics of the said form of payment. Prepaid cards "allow you to have a limited amount of money," are therefore reloadable and do not require a connection to a current account. The increased security and functionality of the prepaid card are variables that have played a crucial role in its popularity.

The current Italian overview of alternative forms of payment to cash shows a slight contraction of active credit cards but again emphasizes the growth of prepaid cards in both volume (number of cards in circulation) and value (value of transactions). The rapid expansion of prepaid cards is the source of a larger revolution touching all forms of payment, directed toward greater security, especially for online payments, and consumer control. Demand increases and consequently supply becomes more varied and regulation more circumscribed, variables that will influence the future image of the prepaid market.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Rules and regulations

6 Positioning of actors

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Latest news

Cartes Bancaires: the French banks' plan to counter Visa | and MastercardCartes Bancaires against Visa and Mastercard - 30/06/2023

A few years ago, CB (Cartes Bancaires) handled over 90% of payment flows in France, but this market share has now fallen to just under 85%.
At the same time, payment flows in France have increased by 40%.
Only two banks in France (Crédit Agricole and Société Générale) have developed the technical infrastructures to pass payment flows from Apple Pay-type e-wallets via CB.
The aim is to migrate all French banks onto a single platform by the end of 2024.
Many online banks have abandoned the CB logo.
Groupe BPCE has a fleet of 15.7 million CB and Visa co-badged cards, compared with 3 million Visa-only cards.
According to BPCE, 99% of their small merchants have not seen their bills increase in 2022.

Payments : Visa defends its development strategy in France | Visa: development strategy in France - 30/06/2023

Visa is a minority player in the French market, but is gaining market share.
Transactions carried out via the domestic Cartes Bancaires (CB) network account for between 67% and 90% of the total, depending on the type of business. However, this share has been declining for several years.
Visa is one of the major partners of the Paris 2024 Olympic Games and will be the exclusive payment operator during the event.
4. 3 million "Visa only" bank cards (for premium customers) have been issued by Groupe BPCE in partnership with Visa for the Olympiad.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Visa

Mastercard

Mediolanum

Postepay S.p.a

Illimity Bank S.p.a

HYPE S.p.a

Mooney S.p.a

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