The concierge market - Spain

The global market for building reception and concierge services is growing, driven by urbanization and the premiumization of services, especially in major cities around the world. A 2022 study by Spherical Insights estimates this market to be worth $750.8 million in 2021, with an expected CAGR of 6.1% from 2021 to 2030. In Spain, a significant market actor, the urban population stands at 81% in 2021, with a high proportion of residents (65.7%) living in apartments. Despite a slight decline in sector turnover by -2.66% during the COVID-19 pandemic in 2020, the janitorial sector showed resilience with a 7.54% increase in the number of janitors between 2019 and 2022.

Spain's market is fragmented with 153 outsourced janitor companies as of 2023, predominantly in the Community of Madrid. Growth is also spurred by Airbnb's expansion, with a 70% increase in hosts between 2021 and 2022, and the surge in co-working spaces that have seen a CAGR of 31.21% over nine years. However, while the hotel sector has begun digitalizing concierge services, the broader Spanish market remains less developed in digital offerings when compared to other European markets.

Market Dynamics and Trends in Building Reception and Concierge Services in Spain

Spain, with its urban landscape and high percentage of apartment dwelling, showcases a robust market for building reception and concierge services. The demand in the Spanish market is primarily driven by urbanization, which has seen a steady increase over the years. The market has also adapted to modern demands, such as the influx of shared office spaces and coworking trends. The rise of coworking spaces, signals new opportunities for concierge service providers. These spaces further amplify the potential market, with numerous companies and individuals drawing upon concierge services to enhance work-related well-being and efficiency. Concierge services in Spain have immense diversity, spanning janitorial duties, maintenance, security, reception, and additional amenities like laundry or entertainment booking. Moreover, the country has exhibited a remarkable augmentation in the turnover of the sector dedicated to building services. There was a reported turnover increase of around 15%, indicative of a healthy and flourishing industry despite a slight downturn during the COVID-19 pandemic year of 2020.

The market structure, however, remains fragmented with varied players including independent janitors for residential communities as well as specialized BtoB companies. This fragmentation implies that individual concierges, often engaged by co-owners or property developers, are a significant part of the market, although precise quantification is challenging. Amidst this backdrop, Spain has become a fertile ground for outsourced concierge companies. These companies, which aim to eliminate the hassle of administrative employment tasks for co-owners and offer streamlined dispute resolution, have seen an upsurge in demand for their services. Such firms not only cover the classic concierge offerings but also cater to niche sectors, including the growing Airbnb market, where digital concierge services are also beginning to carve out a segment. Regulations around the profession further shape the market, with collective agreements and decrees stipulating working conditions, training, salary ranges, and uniform provisions. Salaries for concierge personnel hover between 14,000 and 20,000 euros annually, with the job requiring around 40 hours of work per week and entitlement to around a month of vacation annually.

The Prominent Players in Spain's Building Reception and Concierge Services Sector

The Spanish market for building reception and concierge services is characterized by a diverse array of companies catering to both residential and commercial clientele. Each entity brings a unique set of services and expertise that distinguish them within the market landscape. Let's delve into the core offerings and client focus of some of the main market players.

Specialized Concierge Service Providers

• Caysa S.L. - Operating with proficiency in both the private and corporate realms, Caysa S.L. tailors its concierge solutions to serve residential properties and office buildings. Their suite of services spans the gamut from surveillance and building maintenance to sophisticated reception duties.
• Avan servicios externos s.l. - Based in the suburbs of Barcelona, Avan stands out for its adept provision of auxiliary services. They deliver an array of solutions, including janitorial fortitude for corporate spaces and bespoke concierge amenities that cater to a polished clientele.
• EHDC - EHDC has staked its reputation across the Basque Country for a comprehensive array of services including gardening, maintenance, and janitorial offerings. They extend beyond the traditional concierge role, providing legal assistance, home help, and even administrative management.
• Diversa Servicios - Valued for its 24/7 commitment, Diversa Servicios of Valencia specializes in access control and meticulous concierge services tailored for both corporate settings and private residences. Their cleaning services cover an extensive range, including specialized COVID-19 disinfection options to meet emerging client needs.
• GSC serveis - This company has honed its focus on a client-centric approach, offering a rich portfolio of janitorial services designed to maintain building operations, enhance security measures, and facilitate seamless visitor management.

Janitorial Services with a Cleaning Focus

• Solimp Emp - Madrid-based Solimp emphasizes building janitorial services that emphasize the upkeep of common areas within residential complexes. At its core, Solimp is a cleaning enterprise, extending their expertise to office environments and various disinfection services, underlining their adaptability to client demands.

Each of these companies has solidified their position within the Spanish concierge market by addressing specific niches, client types, and service requirements. Together, they form a vibrant tapestry of choice for prospective clients looking for comprehensive care of their properties and facilities. Whether seeking a residential building guard or high-end office reception services, these providers stand at the ready

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 04/05/2023

Summary and extracts

List of charts presented in this market study

• Concierge services market
• Growth in the employment of janitors for buildings, offices and companies.
• Evolution of the number of janitors in Spain
• Evolution of the turnover of the sector "Service dedicated to buildings and installations"
• Spanish urban population
• The 10 European countries with the most apartment dwellers
• Distribution of housing types in Spain
• Distribution of building type among buildings
• Spain-EU comparison of the most requested skills for janitors.
• Number of coworking space operators in some European cities
• Distribution of the number of co-workers
• The most important factors for well-being at work
• Telework in Spain
• Percentage of Occasional Teleworkers or More than Half of the Days Worked by Autonomous Communities
• How do you receive your airbnb guests?