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1 Synthèse du marché
1.1 Définition et présentation
L'Espagne est un acteur mondial majeur du secteur du nautisme et notamment un des plus grands fabricants de bateaux de plaisance, voiliers ou à moteur. Après un fort repli du secteur nautique dû à la crise économique de 2008, la reprise est en cours, avec un engouement pour la location d’embarcations plutôt que pour la vente. La très grande majorité des locations ont lieu en mer, mais quelques locations ont aussi lieu sur les lacs et les fleuves.
L'activité de location repose sur trois modèles économiques différents :
- La location de professionnels à particuliers
- La gestion-location via des agences spécialisées
- La location entre particuliers via des plateformes en ligne
Le marché mondial de la location est en relative croissance depuis quelques années, puisque qu'on estime un TCAC de +4,10% sur la période 2022-2027. Le marché est relativement concentré autours d'acteurs européens de grande envergure. De même les activités de nautisme et de plaisance sont logiquement concentrées dans quelques zones géographiques précises, autour des littoraux.
Le marché de la location de bateau connaît une belle croissance et le nautisme se démocratise petit à petit, même si les activités de nautisme semblent encore inaccessibles à une large partie de la population espagnole. Les acteurs du secteur tentent d'ailleurs d'encourager cette tendance, à travers des campagnes marketing communiquant sur l'accessibilité financière de ce loisir ou proposant de nouvelles prestations comme l'organisation de séminaires ou d'activités de team-building, en mer.
Surtout, l'offre traditionnelle de nautisme de plaisance se modernise et attire de nouveaux acteurs facilitant l'accès au nautisme à un plus grand nombre de personnes. Cela passe par le développement de plateformes de location en ligne permettant la location entre particuliers de bateaux pour une durée relativement courte. Ces derniers doivent cependant toujours faire face à la concurrence des acteurs traditionnels, les agences de location-gestion.
Du fait de son immense littoral et de son histoire coloniale, l’Espagne possède des liens privilégiés avec la pratique du nautisme, ancrée dans les mœurs et soutenue par une industrie puissante. Parmi les principales entreprises du secteur on peut citer Astilleros Astondoa, Culmar et Saga Yachts. La baisse des arrivées touristiques a été partiellement compensée par la demande intérieure beaucoup plus forte qu’anticipée en 2020 et 2021, tandis que le retour du tourisme en 2022 a permis au marché de la location de bateaux en Espagne de battre de nouveaux records.
List of charts presented in this market study
- Worldwide yacht charter market sales
- Top 5 pleasure boat exporting countries
- Top 5 pleasure boat importing countries
- Part de la location dans les immatriculations de bateaux de plaisance
- Croissance des immatriculations des bateaux de plaisance selon le type
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Latest news
Beneteau to build 400 river boats for Le Boat - 24/07/2024
- - Brirannique Le Boat, the leader in river tourism
- - Construction of 400 boats, including 100 within three years by Beneteau.
- - Investment 110 million euros
- - 2023 sales for Beneteau's boat division: 1.47 billion euros
- - Total number of non-licensed boats operated by Le Boat: 950
- - Total number of destinations developed by Le Boat: 18 in Europe and Canada.
- - Number of Le Boat employees: 350
- - Number of boats operated by Le Boat on the Canal du Midi: 250
- - Le Boat's main booking markets: Southern Europe, UK and Ireland.
10 years of SamBoat, the "nautical Airbnb - 04/04/2024
- Number of occasional sailors in France: 13 million
- Number of boats registered on French coasts: Over one million
- Number of boats registered by SamBoat**: Over 50,000
- Countries where SamBoat is present: 76 countries
- Number of sailors per year since 2022: One million
- Percentage of French customers with SamBoat: Approx. 45
- Price reduction compared with traditional charter companies: Up to 40%
- Commission taken by SamBoat on transactions: Approx. 18
- Total funds raised: 2.5 million euros
- Year purchased by Dream Yacht Charter: 2018
- Year of profitability: 2020
- Equity investment by Beneteau: July 2021
- Integration of five professional charter companies in 2023
- Number of SamBoat offices worldwide: Five offices
- Number of people in the SamBoat team: Sixty
The growing success of yacht charter - 07/09/2023
- This summer, Dream Yacht took nearly 51,000 passengers on one of the 830 boats it manages.
- Favorite destinations for the French: Corsica, the Côte d'Azur, Italy, the West Indies and the Seychelles.
- The occupancy rate in July and August was 85%, reaching 95% in the Mediterranean.
- The high-season cost of chartering a catamaran (with skipper), capable of accommodating eight people, starts at 12,000 euros.
- Dream Yacht forecasts sales growth of 20% by 2023.
- Charter accounts for around 50% of Dream Yacht's business, with the other half coming from the sale of boats to yachting investors
- 50% of Dream Yacht's customers have no sailing experience.
- Its subsidiary SamBoat saw a 45% increase in bookings at the end of August following a heatwave.
- Competitor Click & Boat, which offers 50,000 boats, has reported a 40% increase in sales since the start of the year.
- The global online boat rental industry is growing at 6% to 8% a year.
Yachting: boat rental companies learn to live with the "last minute" trend - 25/07/2023
- Samboat (boat rental platform) notes a soft start to the season in May and June.
- Click and Boat (a competitor) recorded a 55% increase in bookings over the last fortnight, and a 35% overall increase in sales compared with 2022.
- The average cost of a week's yacht charter (for 6 people) with Dream Yacht is 6,500 euros.
- Dream Yacht sales up 27% year-on-year
- The cost of boats has increased by 40% to 50% since 2019.
In Carquefou, the Quo Vadis diary stands up to digital technology - 01/12/2022
- Part of the French Clairefontaine group since 1999
- 214 employees
- Sales of 40 million euros by 2022
- 25% of Quo Vadis sales are exported
- Nearly 8 million high-end diaries and notebooks produced each year
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the boat rental market | Spain
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