Summary of our market study

In 2020, the global boxing market continues to show promising growth, with an estimated value of $905.3 million and a compound annual growth rate (CAGR) of 5.8%. This booming market is driven by the increasing organization of boxing competitions worldwide and the growing number of boxing clubs, particularly in the Asia-Pacific region, which is expected to see the strongest growth.

In France, the market enjoyed a resurgence in popularity, with licenses within the French Boxing Federation (FFB) up 44% and boxing clubs up 13%. The number of licensed boxers reached 59,874. The market was boosted by innovations such as connected boxing equipment, new variants like aeroboxing, and growing media coverage.

Growing popularity and feminization of the French boxing market

The French boxing market has undergone an impressive revival and expansion in recent years, with a considerable increase in demand for the sport. The rejuvenation of interest in boxing, particularly following the Rio Olympics, has led to a dramatic increase in the number of licensed boxers in the country.

In addition to this increase in the number of licensed boxers, there is also a significant number of unlicensed boxing enthusiasts - estimated at between between 10,000 and 15,000 - who train in private clubs, indicating a wider reach of the sport beyond the regulated federation. Notably, the youth segment - particularly those aged 15 to 19 - accounts for over 20% of boxing licensees, while another considerable portion of the boxing community is in the 10-14 age bracket.

The French boxing scene is also marked by regional disparities, with regions such as Île-de-France, Auvergne-Rhône-Alpes and Hauts-de-France leading the way in terms of number of licenses issued and proliferation of boxing clubs. Île-de-France, in particular, stands out with over 9,000 licenses, which may be correlated with the significant increase in the number of boxing clubs.

The market is also undergoing a significant trend towards feminization, with more and more women taking up boxing both professionally and recreationally. The percentage of licensed female boxers has risen sharply, with a 61% increase in female participation in five years. This development could be attributed to changing perceptions of the sport and the introduction of new training variants adapted to women, such as aeroboxing.

Another notable trend is the corporate adoption of boxing as a stress-relieving, productivity-enhancing and team-building tool. given that around 50% of combat sports enthusiasts are white-collar workers, companies are increasingly integrating boxing into their wellness programs and even setting up boxing facilities within their infrastructure.

The overall market for boxing equipment also reflects the sport's burgeoning appeal, with the boxing gloves segment accounting for almost half the market share. This growth is also underpinned by the expansion of equipment manufacturers, who are adapting their offerings to meet the needs of a diversified audience.

Key players in the French boxing market:

The boxing market includes a variety of players, from local clubs to international federations, all of whom contribute to the sport's growth and innovation. This dynamic market is a symphony of action, with each participant playing a crucial role. Let's take a look at the profiles of some of the key players in this sector.

French Boxing Federation (FF Boxe)

Created in 1903 as an Olympic federation, the FF Boxe is the mainstay of boxing in France, orchestrating the sport's various forms, from leisure to professional. With 923 affiliated clubs and almost 60,000 members, the FF Boxe embodies the spirit and passion of boxing throughout the country. It seeks to modernize and improve the sport's image through strategic partnerships with communications agencies such as Lafourmi-Leroy Tremblot. The federation is striving to foster a sense of community and pride among boxing enthusiasts by launching a state-of-the-art digital platform and rebranding for greater resonance and relevance.

Equipment manufacturers

At the heart of the boxing experience is the equipment, and manufacturers play a vital role in equipping fighters for the ring. While France imports much of its boxing gear, Pakistan's Sialkot is a global heavyweight, producing around 75% of the world's boxing gloves. Brands such as Adidas and Metal Boxing stand out in the glove sector, while other notable names such as Venum and Boxing Shop also mark their territory in this niche. These OEMs navigate complex supply chains and strive to bridge the gap between production challenges and market demands, responding to trends such as the growing demographic of women's boxing by adapting their products to a more diverse audience.

Media coverage

The media is the prism through which millions of people discover the thrill of boxing. The Conseil Supérieur de l'Audiovisuel reports a significant number of sports programs devoted to boxing, illustrating its popularity and the growing interest it arouses among viewers. Kickboxing, in particular, received increased exposure, reflecting a growing appetite for combat sports on mainstream channels.

Boxing clubs

The increase in the number of boxing clubs reflects the growing interest in the sport at local level. These gyms are the training grounds where novices and seasoned pros hone their skills. The increase in the number of these establishments, particularly in regions such as Île-de-France, Auvergne-Rhône-Alpes and Hauts-de-France, underlines the growing demand for boxing as a physical and recreational activity.

The boxing market - France

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Last update : 14/05/2024

Summary and extracts

1 Market overview

1.1 Market overview and definition

The boxing market encompasses a wide range of players, from boxing clubs (professional and amateur) to equipment manufacturers and specialist media.

Boxing is a combat sport pitting two opponents in the same weight category against each other. ( English boxing), or with punches and kicks (French boxing), according to precise rules.although English boxing is the most widespread form of boxing today, there are specific forms of boxing in almost every country in the world. The main types of boxing include English boxing, French boxing, American boxing and Thai boxing.

Boxing originated in the ^6th century BC and was practised in Ancient Greece and the Roman Empire in two forms of combat sports ( pugilism and pancrax).boxing came back into fashion in the ^17th century, in a very violent form. From 1743 onwards, boxing was progressively codified in order to avoid the many deaths caused by its practice, with the London Prize Ring Rules (the first universal rules of English boxing). The wearing of boxing gloves became compulsory in 1866, and the practice of English boxing became legal in 1891.

The great boxers of the ^20th century - such as Mohamed Ali, the late world heavyweight boxing champion - contributed to the development and popularization of boxing as a combat sport, which until then had been closely associated with violence and corruption.

In France, boxing enjoyed a boom in 2016, as evidenced by theincrease in the number of licenses issued by the French Boxing Federation, before being severely impacted by the health crisis. The sport is now back on the rise in France, and with 64,237 licensees in 2023, has even surpassed its pre-covid level and the 2018 peak of 59,874.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

6.1 Segmentation

Temple Noble Art
Apollo Sporting Club
Adidas
Metal Boxe Attitude Fight
Intersport France
Go Sport France
Décathlon France
Ymaa france
U-Percute, Art Boxing club
Sweat boxing
Skarbowsky GYM
Savate Club Paris 15
Phenix Boxing
Paris Taekwondo Elite
La Française Athletic Club
Kickers Team
Ecole française de jujitsu
District Training Zone Montreuil
Battling club Paris 17
ASMBF Paris Boxing
Planet Fitness Equipements
Aero Fit Boxing
Shogun center
Venum
Sportcom

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