The bike rental market - Italy (2024)

1.2 The global market

The global bicycle rental market is showing strong growth, with positive forecasts for the coming years.

The market size has been estimated at $*.* billion in **** and is expected to reach$**.* billion by ****, growing at a CAGR of **.* percent from **** to ****.

This development is supported by several factors, including therise of micro-mobility, which offers inexpensive transportation solutions and reduces urban transportation emissions. In addition, there appears to be growing demand for convenient transportation options, such as traditional or electric bikes available precisely, for rental.

The traditional pedal bicycle segment holds the largest market share, however, the e-bike segment is growing rapidly for reasons of convenience and accessibility. This model offers more flexibility and geographic coverage than docking station-based systems. In addition, the use of rental bicycles is more common in urban areas, where population density is higher and there is greater demand for alternative transportation solutions

Global bicycle rental market Italy, ****-****, in billions of dollars alliedmarketresearch.com

1.3 The Italian market

Despite the physiological slowdown in production volumes after the exploit of the last two years, revenues in the Italian bicycle manufacturing sector still appear to be on the rise in ****, thanks to the push of pedal-assist and the higher value-added models on which our country's manufacturers specialize. But it's not just about revenues: typical profitability and return on capital are also up significantly, with a production chain able to more than offset the inflationary impact on production costs. Investments remain high, with interventions polarized toward two main objectives: sustainability and innovation/efficiency.

In ****, Italian bicycle and component production nearly reached * billion euros in sales corresponding to a ** percent increase over ****.

Growth is estimated to continue in ****, albeit at a lower rate(***), allowing the sector to stand at around *.* billion in revenues.

Bicycle market and components Italy, ****-****, in billions of euros bancaifis.co.uk

Sports equipment rental, an economic sector that includes bike rentals, recorded revenues of *** million euros in Italy in ****, an increase of ** percent compared to ****, although the trend has been rather up and down.

Turnover of sports equipment rental companies Italy, ****-****, € million Istat

As for bike rental, the market is estimated by summing the turnovers of companies ...

1.4 Import-Export

In terms of foreign trade, reference is made to hs code **** , which covers bicycles and other cycles, non-motorized.

Comparing import-export from **** to ****, the value of export is confirmed as higher than imports, with a coverage rate always above unity. Despite a decline in units produced of about ** percent in ****, the export/import balance shows a strongly positive trade balance. In ****, **% of the turnover of bicycle and component manufacturing companies was made abroad.

Further export growth of about * percent is estimated for ****, bringing exports to ** percent of domestic turnover.

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Import-Export of Bicycles Italy, ****-****, in millions of dollars comtradeplus.un.org

Regarding the countries that supply bicycles and other cycles to Italy, Germany stands out in particular with ** percent of the total import and the Netherlands accounting for ** percent. Next are some regions in Asia that are not specifically listed or included in the other regional categories or sub-categories and Portugal, both accounting for ** percent of imports.

Main suppliers of bicycles Italy, ****, % comtradeplus.un.org

In terms ofexports from Italy, France assumes particular importance, accounting for ** percent of the total. In second place is Germany, with ** percent, followed by Spain, Poland and Belgium.

Main destinations of bicycle exports Italy, ****, % comtradeplus. ...

1.5 The impact of Covid-19

With the onset of the lockdown, demand for bicycles exploded in the spring of ****. The lockdown and the subsequent boom in sales were two factors that led to the upheaval of all logic for those who make or want to buy a bicycle.

After the boom of May ****, which transformed the panic of the bicycle market into enthusiasm for the rediscovery of the new medium, came the hassle of restocking stores. A situation that persists even in **** and has never seen downtime in stores, even in the cold season.

One of the effects that first became apparent to insiders and directly affected customers' wallets was the sharp increase in bicycle prices that has occurred since thebeginning of ****. A trend that seems to be really caused by a demand that has far outstripped supply, but not only by this.

The pandemic has negatively affected the global cycling supply chain for a number of reasons, the main ones being:

Transportation difficulties and container shortages Increased global demand for bicycles by +**% Increased prices of raw materials, such as steel (***) Heavy dependence on Asian suppliers

To address these issues, some bicycle companies have brought assembly of some models to Europe or opened new factories to ...

2.1 Demand in Italy

Bicycle rental in Italy, which moves about *** million a year, is a popular choice for economic and convenience reasons, especially on vacation or for limited periods of use.

Daily bicycle rental in Italy is used by awide variety of users, with different needs and interests. Among the public interested in this formula, several target groups can be identified:

Urban users - people who move around the city for medium to long distances, opting for bicycle rental as an environmentally friendly and practical alternative to traditional means of transportation.

Occasional cyclists - those who use bicycles occasionally, either for pleasure or necessity, and prefer to rent them instead of owning one.

Touristsand Bicycle Tourists - Individuals or groups who are on vacation and choose to explore tourist areas by bicycle. This includes those who wish to do bicycle touring, explore nature or cultural trails, or simply move around comfortably during their vacation.

Sportsmen and Enthusiasts - People interested in trying out specific models of bicycles, such as mountain bikes for technical trails or e-bikes for longer distances with less effort.

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Tourists and Bicycle Tourists

The category of Turisti e Cicloturisti is particularly relevant in terms of bicycle rental, especially in ...

2.2 Demand drivers

The following are the main drivers of the bicycle rental market.

Growth of Cyclotourism: Cyclotourism is deivnted one of the main drivers stimulating or development of the bicycle market in Italy. Cyclotourists doubled from **** to ****, with an economic impact of * million euros. There were * million tourists in **** who made bicycling the main purpose of their vacation, and in addition to this there are ** million tourist presences that, in some way, can be associated with the world of cyclotourism.The most significant figures, which give an idea of the growing importance of cycling tourism, attest to some ** million presences recorded in **** (***) and a related direct economic impact that amounts, according to Isnart estimates, to *.* billion euros.

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The difference between active tourists and cycle tourists becomes more and more subtle: ** percent of active tourists are potential cycle tourists because they require from their vacation leisure and discovery of nature and the territory.

The Banca Ifis Report reveals the motivations of potential cycloturists. In first place, with ** percent of preferences are leisure and fun. Immediately after is the discovery of the territory and as the fourth motivation is also cited the maintenance of physical fitness.

Motivations of Potential Bicycle Tourists Italy, ****,% bancaifis. ...

2.3 The geographical distribution of demand

In order to get an overview of the geographical distribution of demand for bicycle rental, reference is made to the most popular destinations for both Italian and foreign bicycle tourists.

Northeast (***) turn out to be the areas most chosen by bicycle tourists. Among Italians , there appears to be a particular interest in the South with **% of domestic cyclotourists choosing it in ****, compared with *% of foreign cyclotourists.

For each area, the most popular regions turn out to be:

Northeast - Trentino-Alto Adige Center - Tuscany Northwest - Lombardy South - Campania Islands - Sardinia

The regions that, by far, are preferred nationwide by bicycle tourists are Trentino-Alto Adige with ** percent of the preferences, Tuscany with ** percent, and in third place is Lombardy with ** percent.

Preferred regions by bicycle tourists Italy, ****,% bancaifis.it

2.4 New trends in demand

According to several bicycle dealers, there are specific customer demands in terms of new products.

In fact, customers demand innovation, customization, and service, but with afocus on price that remains relevant, according to ** percent of Italian distributors. Below are the percentages for the most common requests among the different clientele.

Demand requests Italy, ****, % bancaifis.co.uk

3.1 The market structure

In order to investigate the structure of the bicycle rental market, reference is made to the broader category of Bicycle Trade and related distributors, which undoubtedly includes those operators more specialized on the rental formula.

In terms of the number of businesses active in the sector, they are fairly evenly distributed along the peninsula, although there is a prevalence in the north-central area.

The region with the most businesses is Lombardy(***), followed by Piedmont and Veneto, both with ** percent. In contrast, Valle d'Aosta, Basilicata and Molise do not have any firms performing these services.

As for the revenues of distribution companies, these are much more concentrated in the northern area. The Northwest and Northeast collect about** percent of the total revenues of this sector.

Distribution of revenues of bicycle trade enterprises and their distributors Italy, ****,% bancaifis.co.uk

3.2 The value chain

The value chain in bicycle rental can be described through several key stages, depicted in the figure below.

3.3 The main players

The following are the main players involved in bicycle rental in Italy (***).

Ridemovi spa: a leading company in the shared micromobility sector in Europe. It offers bicycle, e-bike and e-scooter rental services through a digital platform that allows users to find, unlock, use and park vehicles easily and flexibly. RideMovi is committed to reducing environmental impact and promoting a sustainable and fun mobility system. It works with local governments to support communities and promotes the proper use of its services in compliance with local regulations.

Lime Technology srl: based in Milan, Italy, is the contractual partner for the rental of Lime electric scooters in Italy. The company, registered in Italy, collaborates with U.S.-based Neutron Holdings, Inc. to provide the service. Lime Technology S.R.L. focuses on sustainable and innovative mobility, offering transportation solutions that include electric scooters and bicycles. The company promotes environmentally friendly urban mobility and safety, striving for more sustainable mobility in cities.

Papin Sport srl: founded in **** by Karl Friedrich Schmidhofer and Sigrun Schmidhofer, is a leading bicycle rental company in Italy and Europe. Their first sports store was opened in San Candido. In addition to bicycle rentals, Papin Sport operates sports stores, a bicycle ...

3.4 The main players in the province of Trento

The following are the main players involved in bike rental in the province of Trento.

Danger zone srl: an Italian company with over ** years of experience in mountain bike rental and sales. The company has contributed to the development of the Dolomiti Paganella Bike project, also designing and implementing related infrastructure and services. Danger Zone offers efficient rental points and workshops in various locations, such as Andalo, Molveno and Fai della Paganella, as well as a center called "The Cave" in Andalo. Their offerings include a wide range of mountain bikes, e-bikes and related equipment for various cycling needs.

Bikeasy srl: a full-service bike rental company located in the Fassa and Fiemme valleys at the foot of the Dolomites. Their project integrates an organized circuit of activities, offering a full range of facilities and high-quality services suitable for everyone. Their bike route runs through the most beautiful places in the Dolomites, a UNESCO World Heritage Site, and stretches ** kilometers from Gries to Molina di Fiemme. Bikeasy is designed to be more than just a sport, turning cycling into a unique and complete experience that combines fun, nature and culture.

Centro Bike Vds srl: a leading company in the Sole Valley for ...

4.1 Supply analysis

In Italy, there are several bicycle rental formulas to suit various needs and preferences. The main options include:

Short-term rental-common among tourists, it allows you to rent bicycles for a few hours or for the entire day;

Long-term rental (***) - suitable for those who need a bicycle for a more extended period, such as weeks or months;

Rental with delivery - some services offer delivery of bicycles directly to the customer's accommodation;

Group rental - available for large groups, often with discounted rates;

Rental of particular types of bicycles - such as e-bikes, road bikes, mountain bikes, depending on the region and customer needs.

Stores that provide bicycle rental service usually offer a variety of additional services to soddifsfare the needs of cyclists, including:

Provision ofaccessories and equipment-such as helmets, padlocks, bags, GPS, and the necessities to be able to carry out their cycling activities;

Service and maintenance - in order to ensure that bicycles are always in good condition;

Delivery services - in some locations bikes can be delivered directly to customers' accommodations;

Routes and maps - recommended bicycle routes in the area and maps;

Guided tours - guided bicycle tours are available in some areas;

Customer support - assistance ...

4.2 The prices

Below are prices for short-term bicycle rentals from some of the players mentioned above, plus additional sites that are among the top in SERPs.

Papin Sports

Bikeasy

Val di Sole Bike Center

Ebike store Brescia (***) [***]

D.F Bike (***) [***]

4.3 New supply trends

Rent to Buy Formula

One of the formulas that is enjoying good success with a sub-niche of the ebike market. It provides for a fixed-fee "rental" for up to * months, which opens up the possibility of getting a clear and practical idea of the actual use of the ebike (***) without necessarily having to spend capital. For the retailer, it is a model of interest because it still directs toward sales and opens up a larger slice of the customer base, plus the discount on the list price is around *-**%, significantly lower than the average market price.

An example of this is the formula offered by Swapfiets - it differs from other operators already active in our territory because the basis of its offer is the "Netflix model": at the cost of a monthly subscription you have a vehicle for your exclusive use, which requires no maintenance. In case of technical problems, the company guarantees quick intervention, possibly replacement of the vehicle, directly at the subscriber's location within ** hours of the report.

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Pay-as-you-go formula

The "pay-as-you-go" model for bicycle rentals is a payment system based on actual usage. Customers pay an initial fee when they rent a bicycle and then ...

5.1 The legislation

The following are the laws and regulations that fall under the scope of rental and bicycles.

E-bikes: current legislation on e-bikes

There are two main sources of regulations governing the circulation of e-bikes:

european Regulation No. ***/**** article ** of the Highway Code

From the analysis of these regulatory provisions, precise limits on the power, speed and length of these means of transport emerge that must be respected in order to qualify as velocipedes and be equated with a traditional bicycle. Specifically:

the maximum speed generated by accumulators must not exceed ** kilometers per hour in the pedal-assisted mode when you stop pedaling, the motor must gradually stop the length of the electric bicycle may not exceed three meters

Current regulations in Italy on the electric bicycle

Helmet is not required Exempt from insurance, stamp duty, license plate Equipped with devices: yellow reflectors, front light and red taillight, bell for audible signal Can also be driven by minors Can always access restricted traffic zones, bike lanes; can ride in pedestrian areas and on the roadway of urban streets

Transport decree: regulation of e-bike rental activities

The e-bike has also become very popular thanks to so-called "rent a bike" services, i.e., rental for urban ...

6.1 Segmentation

• Ridemovi spa
• Lime Italia
• Papin Sport srl
• Helbiz Italia srl
• Birorent srl
• Danger Zoe srl
• Bikeasy srl
• Centro Bike Vds srl