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the Shampoo Market - Belgium

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 20/11/2021

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Summary and extracts

1 Market summary

1.1 Market presentation

The hair care market in Belgium includes shampoos, conditioners, masks, oils, and hair care products, such as mousse. Within this market, shampoo represents the majority of products used by Belgian consumers, with 76% of the population that uses it frequently in 2016.

Source: Statista

A distinction is made between 3 main types of shampoos

Cosmetic shampoos that exist in the form of liquid, cream, solid or powder
Natural shampoos and use organic ingredients
Dry shampoo is a spray that sprays on the scalp and absorbs sebum on the root

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

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