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1 Synthèse du marché

1.1 Scope of the study

Bakeries and confectioneries are businesses that specialize in the production and sale of baked goods. Bakeries produce bread, rolls, pastries and other baked goods, while pastry shops focus on making sweet treats such as cakes, pastries and chocolates. These stores offer a variety of products and often emphasize quality, freshness and craftsmanship. Bakeries and confectioners are important players in the food culture, offering customers a wide selection of delicious baked goods.

The market for bakeries and confectioneries is experiencing continuous development worldwide. With rising prosperity and increasing interest in high-quality food, the demand for bakery products has grown steadily in recent years. According to a recentForecaststhe compound annual growth rate(CAGR) in the global bakery and confectionery marketwill be around 5.1% from 2021 to 2028 [Fortune Business Insights] .

In Germany, the bakery sector represents an important pillar of the food industry. The country is known for its diverse bread culture and has a large number of traditional bakeries and confectioneries. There are currently 9,607 businesses in Germany with around 35,000 branches. These companies have an estimated annual turnover of around xxx billion euros [Zentralverband des Deutschen Bäckerhandwerks e.V.]

The German market for bakeries and confectioneries is characterized by strong competitive dynamics. In addition to established local bakeries, large retail chains and international companies are also entering the market. Consumers are placing greater emphasis on quality, freshness and healthy ingredients, which is leading to increased competition. In addition, there are new trends and developments, such as increased demand for gluten-free or vegan baked goods, which companies must take into account in order to remain competitive.

This market study will provide detailed information on the development of the German market for bakeries and confectioneries.

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The bakery market | Germany

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