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1 Synthèse du marché
1.1 Introduction
The audiobook market refers to the production, distribution, and enjoyment of books in audio format, which allow users to listen to narratives instead of reading texts.
Since 2016, with the arrival of Audible and Storytel, the digital audiobook market in Italy has experienced significant growth. Easy use through smartphones and smart speakers has made audiobooks accessible during various daily activities. The catalog has expanded, as have the number of listeners and listening hours. Publishing houses, agents and authors became interested in the market, and the adoption of the"all you can listen" subscription model contributed to the growth of the industry. This new model represented a shift away from traditional economic rules based on copies sold. Many exclusive contracts have expired, allowing multiple distributors to have access to titles. Technology continues to advance, with Apple launching a catalog of audiobooks"read" by artificial intelligence. However, there are still open questions about the quality and economic implications of this approach. In 2023, new players such as Spotify will enter the audiobook market, introducing further changes and models.[Questioniorecchio]
Major companies in the industry include[Yahoofinance]:
- Amazon
- Storytel AB
- BookBeat
- Kobo Books
- Apple Books
The global audiobook market is projected to reach a value of $35.04 billion by 2030, with an annual growth rate(CAGR) of 26.3 percent from 2023 to 2030.[Researchandmarkets]
This study focuses on the audiobook market in Italy, providing an overview of its size, trends, and challenges. For information on complementary markets, such as the e-book sector, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
In **** , the global audiobook market was valued at $*.** million and is expected to expand at a CAGR of **.* percent from **** to ****.The flexible and versatile features of audiobooks allow people to listen to content at any time. Audiobooks make content easily accessible on electronic devices, regardless of time and place.
Audiobook ...
1.3 The local market
The market for books in digital format (***), between **** and **** the value of the market declined slightly, by *.*%. Market for books in digital format (***) Italy, ****-****, in millions of euros IEA As for the audiobook sector, again between **** and **** there was a sustained growth in Italians' spending on subscriptions to the various ...
2 Analyse de la demande
2.1 Demand characteristics
Audio entertainment is growing significantly among Italians. It can be seen that from **** to **** the number of listeners grew by **.*%, a crucial trend for understanding the development of this market, which does not seem to have any kind of setback; from **** to **** the number of Italians listening to audio books and ...
2.2 Demand drivers
The main motivations that lead consumers to listen to podcasts and audiobooks are: information, discovery of new content, and in-depth study of a specific topic. Between **** and ****, an increasing trend in the use of podcasts and audiobooks to delve into specific topics was noted, with a * percent increase from the previous ...
2.3 Geographical distribution of demand
In order to visualize the geographical distribution of consumers, an overview of monthly household spending on book purchases is presented, which is useful data to know the number of readers in the Italian macro-regions. In terms of monthly household spending, the Northwest of the peninsula has the highest expenditure, averaging €**.**/month ...
2.4 New demand trends
Listed below are the ** most listened to audiobooks in Italy in ****:
(***)
3 Structure du marché
3.1 The market structure
Audible: is a company specializing in the production and distribution of audio content, particularly audiobooks, podcasts and other forms of spoken media. Founded in **** by Donald Katz, Audible has revolutionized the way people listen to books and audio content, becoming a leading provider of digital audiobooks. Audible's headquarters are located in ...
3.2 The value chain
In the value chain of the market taken under analysis, advertisers and service user companies play a crucial and central role.
Authors: authors are the starting point of the entire value chain in the audiobook market. They are the ones who create literary works, whether novels, essays, poems or other literary ...
3.3 Publishers
Publishers play a key role in the audiobook development process, taking charge of the selection of titles and their transformation into audio formats. They oversee the recording, often collaborating with professional narrators or actors to ensure an engaging, high-quality reading experience. Over the years, enterprises active in book publishing have grown ...
4 Analyse de l'offre
4.1 Type of Offering
Audiobooks can be enjoyed through a subscription, a paid service that gives users access to a wide range of audiobooks. There are multiple modes of subscription on the different platforms, each with specific features:
Illumitato subscription: this type of subscription, offered by platforms such as Audible, allows users to access a ...
4.2 The prices
Prices for monthly subscriptions to major audiobook distribution platforms are offered below:
4.3 New supply trends: Spotify's entry into the world of audiobooks
Spotify's entry into the audiobook market represents a significant expansion of their audio content offering. Spotify, already well established as a leading music and podcast streaming platform, has announced its intention to enter the audiobook market to further diversify its library and offer added value to its users.
Here are some ...
5 Règlementation
5.1 The legislation
National legislation
In the audiobook market, copyright law plays a central role; the Law No. *** of April **, **** establishes the rules for the protection of copyright and related rights. Basic principles include:
Duration of protection: copyright lasts for the author's lifetime and for ** years after his death, a period after which the ...
5.2 Youth culture card 2024
Law No. *** of December **, **** (***) introduced new instruments that will be operational starting in ****, namely the Youth Culture Card and the Merit Card, both aimed at enabling the purchase of:
tickets for theater and film performances and live shows; books; subscriptions to newspapers and periodicals, including in digital format; recorded music; audiovisual ...
6 Positionnement des acteurs
6.1 Segmentation
- Audible
- Storytel
- Kobo Books
- BookBeat
- Mondadori Libri s.p.a
- Giunti Editore s.p.a
- Giulio Einaudi Editori s.p.a
- Giangiacomo Feltrinelli Editore s.r.l
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Latest news
Isabelle Mauté becomes "Audible - 27/06/2024
- -Amazon subsidiary dedicated to audio content, home to 20,000 French-language works.
- - Audible offers a catalog of 850,000 titles worldwide, 20,000 of which are in French.
- - Audio represents 2% of the book market in France, compared with 5% in Germany and 12% in Sweden. -
- One French person in three has already listened to an audio book, and 42% of those surveyed felt that listening to a book would enable them to read more.
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The audiobook market | Italy
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