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1 Synthèse du marché
1.1 Introduction
The e-book market is the area of publishing that concerns the publication and sale of digital books. E-books are electronic versions of traditional books that can be read on devices such as tablets, e-readers, smartphones, and computers.
Several genres can be found in the e-book market in Italy, the most popular of which are:
- E-books of fiction: novels, short stories, poems, literary essays.
- Non-fiction E-books: books on history, science, economics, psychology, etc.
- Academic and educational E-books: texts for higher and university education.
- Professional E-books: technical manuals, trade books, practical guides.
- Children's e-books: interactive picture books, children's stories.
The e-book is not a recent product, but it has ancient roots. In 1949, Spanish inventor Angela Ruiz Robles registered a patent that anticipated some features of the future digital book. However, it was in 1971 that the e-book was officially born thanks to Michael S. Hart's Project Gutenberg. In Italy, the change of pace occurred at the beginning of the new millennium, in 2002, with the publication of the first Italian-language digital books by publisher Giacomo Bruno.[AssociazioneGlicine]
The size of the global e-book market is estimated at $16.42 billion in 2023 and is expected to reach $20.74 billion by 2028, with a compound annual growthrate (CAGR) of 4.78 percent over the forecast period(2023-2028).[Mordorintelligence]
The study will address the economic and structural aspects of the Italian digital book market; for more general information on the publishing sector or other complementary sectors, such as audiobooks, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
The size of the global e-book market is estimated at $**.** billion in **** and is expected to reach $**.** billion by ****, with an annual growth rate(***) of *.** percent over the forecast period.
Technical development and sophistication of reading devices that provide an experience similar to reading a physical book are the key factors ...
1.3 The Italian market
The value of the miscellaneous market in billions at cover price (***) decreased by *.*% in **** compared to ****, which corresponds to ** million less spending. However, compared to ****, the market grew by **.*%, which corresponds to *** million more spending.
The value of the miscellaneous market in millions of copies sold shows a similar trend: -*.*% ...
1.4 Impact of covid-19
In ****, as a consequence of the covid-** pandemic, cultural consumption almost halved in Italy: -**% of average monthly household spending in December **** compared to December ****. It is clear that this figure has been substantially affected by those activities that have been completely or partially stopped by the restrictions imposed to counter ...
2 Analyse de la demande
2.1 Demand in Italy
According to thesurvey conducted by Pepe Research for AIE, in **** ** percent of citizens aged **-** say they have read at least one book, paper or electronic, or listened to an audiobook in the past ** months, three percentage points higher than in **** (***).
By distinction by age group, the largest percentages of readers ...
2.2 Demand drivers
The reasons that lead readers to approach the e-book format are clearly related to the advantages inherent in the digital nature of the product. So, the main advantages related to e-books are given below.
(***)
(***)
2.3 The geographical distribution of demand
The percentage distribution of readers present in each Italian region in **** is shown below. As can be seen from the map, the North and the Center have higher percentages of readers. In particular, Trentino-Alto Adige has the highest percentage, with **.* percent of readers. As for the Islands, Sardinia reports **.* percent readership ...
2.4 New trends in demand
The bookmakers: the influencers of reading
In the digital world, a new hashtag among lifestyle, make-up, and cooking influencers is gaining popularity among the younger generation. First appearing on TikTok during the lockdown, #BookTok unites all reading lovers to talk and recommend new reads to each other. It is a phenomenon ...
3 Structure du marché
3.1 The e-book stores
The competitive structure of e-book stores in Italy is characterized by the presence of a few large international and national players that dominate the market, as well as a variety of smaller, more specialized stores.
Major stores such as Amazon, IBS, and La Feltrinelli offer a wide assortment of titles and ...
3.2 The value chain
The following are all the steps that create value in the e-book industry, from content creation to final purchase.
3.3 The main players
The main Italian publishing houses active in the e-book market are listed below:
Feltrinelli s.p.a: founded in **** in Milan by Giangiacomo Feltrinelli, is one of the leading publishing houses and bookstore chains in Italy. Originally focused on publishing, Feltrinelli later expanded into retail bookstores, becoming a significant presence in ...
3.4 Reading preferences
Several names stand out among the most widely read contemporary Italian authors in **** .
Alessandro D'Avenia - "What Hell Is Not": coming-of-age story of a character with a complex past; Paolo Cognetti - "The Eight Mountains": hymn to friendship and mountains; Donatella Di Pierantonio - "Arminuta": a story of ultimate resilience; Lorenzo ...
4 Analyse de l'offre
4.1 Supply analysis
E-books are for all intents and purposes books in digital format, as the word itself indicates. It should be specified that not all textual documents in digital format are e-books. In fact, the latter does not merely present the content of the paper document, but also tries to replicate its form ...
4.2 The prices
The price of a digital book is clearly lower than a paper book.
Seventy percent of e-books for sale on Amazon are priced between $*.** and $*.** (***).
The average price for Italian e-books is around €*.**. However, there are significant price differences depending on who publishes the digital book:
-e-books published by structured publishers ...
4.3 New supply trends
Rise of advanced eBooks
In ****, the use of advanced eBooks, which integrate text with multimedia components including photographs, videos, and interactive features, is expected to increase.
Readers can experience reading in a more engaging and interesting way through these improved forms. Although artificial intelligence-based storytelling does not yet match the quality ...
5 Règlementation
5.1 The legislation
Tax aspects related to the sale of e-books on specific portals
The most widely used mode of selling e-books is definitely indirect assignment. This mode of sale is chosen by authors who want to devote themselves totally to writing, leaving the commercial and economic aspects to third parties. Through indirect assignment, ...
6 Positionnement des acteurs
6.1 Segmentation
- Feltrinelli s.p.a
- Mondadori retail s.p.a
- Giunti editore s.p.a
- Adelphi
- Amazon
- Apple
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Latest news
Amazon exceeds 10 billion euros in sales in France - 27/09/2023
- Amazon sales in France in 2022: €10.5 billion.
- Sales growth since previous year: over 16%.
- Sales in France in 2021: €9 billion.
- Number of companies (VSEs and SMEs) selling on Amazon in France: over 16,000.
- Number of Amazon employees in France: Over 20,000.
- Amazon investments in France since 2010: Over €20 billion.
Virtual reality headsets, new Macs - 05/06/2023
- Apple plans to unveil its first virtual and augmented reality headset.
- The headset is expected to cost $3,000
- Apple expects to sell around 900,000 units in the first year
- Several Mac and iPhone applications will be integrated into the headset, such as Camera, Contacts, FaceTime, Email and Messages, Maps, Notes, Music, Photos, Safari and Weather.
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The e-book market | Italy
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