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Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
L’horticulture désigne l’art de cultiver des jardins ainsi que la production de végétaux, légumes ou fruits qui ont, avant tout une fonction d’ornement. Les horticulteurs ont la charge d’entreprises de production de végétaux ou de services dédiés.
Au niveau mondial, le marché des fleurs et plantes ornementales est en croissance régulière et la production européenne de fleurs et de plantes dépasse les 20 milliards d’euros en 2020. Historiquement, les Pays-Bas ont toujours eu un rôle clé en tant que plaque tournante de la production et de la vente de végétaux. Aujourd’hui encore, ils sont le premier producteur de fleurs et plantes ornementales avec près du tiers du total européen, devant l’Italie, l’Allemagne, la France et l’Espagne.
En Espagne, le marché de l’horticulture a connu une forte croissance ces dernières années, alors que les espaces verts ont gagné en importance et que la production de végétaux et de fruits et légumes progresse dans le pays. L’importance économique de l’horticulture continue de progresser, y compris l’horticulture sous serre dont le chiffre d’affaires dépasse les 2,5 milliards d’euros par an. La technologie et la logistique gagnent en importance avec des systèmes de culture plus performants, à mesure que la profession s’industrialise.
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le marché de l'horticulture | Espagne
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