Turnover: 3 billion EUR (2022)

Country: Germany

  • BMW is a world-renowned German automaker, founded in 1916.
  • Its BMW Motorrad branch produces and sells motorcycles
  • In 2018, it sold 165,566 two-wheelers (including 1,615 in France),
  • The company plans to sell 175,162 two-wheelers in 2019, 168,200 two-wheelers in 2020 and 194,000 two-wheelers in 2021
  • The brand has its own dealerships throughout France, but has also signed agreements with independent garages, which then bear the name "BMW specialist" and are therefore authorized to repair BMW two-wheelers.

News

The Mini, BMW's electric car, considered to be the brand's "pilot fish". 14/06/2022

  • Mini sold 20% of its sales in France in 2022 with its first 100% electric model
  • If we add plug-in hybrids, we reach 31% of sales.
  • The small city car brand aims to abandon combustion engines by 2030
  • The new generation of Mini, due to hit the market in 2024

Financial Data

DUNS: 722000965

Legal Name: BMW FRANCE

Address: 5 RUE DES HERONS , 78180 MONTIGNY-LE-BRETONNEUX

Number of employees: Entre 250 et 499 salariés (2021)

Capital: 2 805 000 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 3 271 857 199 3 063 817 779 2 616 986 918 3 541 428 777 3 464 255 397 3 314 284 344 3 055 035 338 2 857 661 318
Gross margin (€) 465 511 885 453 113 997 399 644 949 511 282 352 498 042 836 474 474 702 432 321 662 -
EBITDA (€) 74 351 802 58 259 199 -17 099 525 57 661 810 41 320 967 48 266 013 69 575 969 -
Operating profit (€) 87 469 586 86 626 082 4 504 708 66 590 792 43 369 921 61 284 363 53 191 578 -
Net profit (€) 58 913 235 50 715 324 -3 266 796 29 638 717 30 028 497 42 420 162 107 403 490 63 766 237
Turnover growth rate (%) 6,8 17,1 -26,1 2,2 4,5 8,5 - -
Ebitda margin rate (%) 2,3 1,9 -0,7 1,6 1,2 1,5 2,3 -
Operating margin rate (%) 2,7 2,8 0,2 1,9 1,3 1,8 1,7 -
Working Capital (turnover days) 4,4 -44,5 -54,9 14,5 17,4 20,5 38,7 -
Working Capital requirements (turnover days) 11 4,3 19,1 20,5 19,5 31,1 27,2 -
Net margin (%) 1,8 1,7 -0,1 0,8 0,9 1,3 3,5 -
Added value / Turnover (%) 2,6 2,1 -0,2 1,9 1,5 1,9 2,8 -
Wages and social charges (€) 36 119 458 34 963 303 34 448 208 36 419 845 36 507 921 34 191 085 37 949 211 -
Salaries / Turnover (%) 1,1 1,1 1,3 1 1,1 1 1,2 -

Company Managers:

Position First Name Last Name Age Linkedin
Président du directoire Vincent Salimon 57
Président du conseil de surveillance Bernhard Kuhnt 57
Directeur général Frank Scheffer 57
Membre du conseil de surveillance Olaf Sandstede 53
Membre du conseil de surveillance Henriette Schneider 59

Studies mentioning this company

The electric cars market - France

Other companies mentioned:

  • Tesla
  • Nissan
  • BMW Mottorrad
  • Hyundai Motors
  • Toyota
  • LG Chem
  • Symbio
  • Saft
  • Forsee Power
  • Blue Solutions (Bolloré Groupe)
  • Volvo Polestar
  • Polycrystal
  • MG Motor France
  • Audi (Volkswagen Group)
  • KIA
  • Mini (BMW)
  • Lexus France
  • Cupra (Seat group)
  • Mazda
  • Smart
  • DS Automobiles (Stellantis)
  • Abarth
  • Aiways Automobile
  • Fisker
  • Jeep
  • Chevrolet
  • Aston Martin
  • Cadillac
  • Stellantis (Groupe PSA et Fiat)
  • Renault Groupe
The service market for scooters and motorcycles - France

Other companies mentioned:

  • Michelin Groupe
  • Brembo
  • Yamaha Motor
  • Honda Motorcycle
  • BMW Mottorrad
  • Peugeot Motocycles
  • Moto Dôme Services
  • Izyscoot
  • Dafy Moto
  • Moto Axxe
  • Moto Expert
  • Bihr
  • Repair and Run
  • P2R
The scooter market - France

Other companies mentioned:

  • Honda Motorcycle
  • Peugeot Motocycles
  • BMW Mottorrad
  • Piaggio
  • Yamaha
  • NIU
  • VmotoSoco Limited
  • Suzuki
The motorcycle market - France

Other companies mentioned:

  • La Centrale Groupe
  • Media Prod (Moto Services)
  • AFL Communication (Moto85.com)
  • ADS4ALL (Le Parking-Moto)
  • WINTEAM FULLOCCAZ.com
  • Lerepairedesmotards.com
  • Lys Moto
  • Honda Motorcycle
  • Peugeot Motocycles
  • Yamaha Motor
  • BMW Mottorrad
  • Moto Guzzi
  • Moto Shop 2000
  • GATE32 S.R.L.
  • Honda Roma
  • ParuVendu.fr
  • Furygan
  • Sherco
  • Triumph Motor Cycles
  • D3T Distribution Motoblouz
  • CYCOM (Motoexpert)
  • P2R
The electric bicycle market - UK

Other companies mentioned:

  • Volt Bikes Ltd
  • Emu Electric Bikes
  • BMW Mottorrad
  • Mahindra & Mahindra
  • Yamaha Motor
  • Hero Electric
  • HubUR
The market of electric motorcycles - UK

Other companies mentioned:

  • Surron
  • Zapp
  • Maeving
  • NIU
  • BMW Mottorrad
  • Harley Davidson
  • Zero motorcycles
The market for electric scooters - France

Other companies mentioned:

  • BMW Mottorrad
  • VmotoSoco Limited
  • NIU
  • Silence
  • Eccity
  • Pink Mobility
  • Go2Roues
  • Zeway
  • Troopy
  • Yego Urban Mobility
  • Piaggio
  • Bolloré