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Summary of our market study
The global web development market is worth over $70 billion. By 2023, internet penetration will reach 65%, with over 5 billion internet users and 5 billion people on social networks.
In France, sales in the computer programming business doubled between 2018 and 2023.The website development segment has tripled in just a few years.
It is estimated that there are over 11,000 companies employing nearly 100,000 people.The Île-de-France region leads the way with 5,000 establishments.
Online presence is essential for companies, with 70% deeming it indispensable.
The majority of developers are men (76%), and most are under the age of 34.
The quest for visibility is mainly driven by the desire to showcase activities, be easily found and engage in dialogue with customers and prospects.
More than three quarters of the French population use the Internet on their cell phone, and over 60 million users are active on the Internet.
Micro and small businesses are more inclined to use social networks, while medium-sized companies are more inclined to create dedicated websites.
The vast majority of SMEs spend less than 1,000 euros per year.
Some web development players in France
- NewQuest: Present in France, the United States, Australia and Hong Kong
- Wordpress, provider of e-commerce solutions.
- Colors: a Paris-based agency
- Agence Zee: creation of websites and e-commerce platforms
- USTS (Un Site Tout de Suite): Present in Paris and La Réunion
- Webeego: Based in the Paris region, Webeego
- 148: Paris-based provider of digital services.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The web development market encompasses services for creating and enhancing websites. This includes a wide range of professions, from web development proper to graphic identity design, user experience enhancement in general, or database security.
In France, there are two main types of service provider active in the web development market:
- Web hosts, who offer a range of options from shared or mutualized hosting (inexpensive) to "turnkey" hosting, enabling a company to retain control over the content of its website;
- Web agencies, either part of a communications group or independent. They cater to customers in all sectors, offering a variety of services tailored to the size and needs of each company. They focus primarily on their expertise in digital communications and marketing.
Despite the poor figures for the media sector, the growth in the number of websites continues to accelerate. We'll be focusing here on the development of website creation by businesses, which is mainly driven by the success of e-commerce and the development of the Internet on cell phones. The size of the French website development market has indeed been growing steadily since 2013, for a total increase in sales of +203% from 2013 to 2023.
However, the market is facing threats, such as the democratization (or even trivialization) of technological skills linked to website creation, which is increasingly being observed. Faced with these developments, service providers need to develop their expertise in marketing strategy and digital communications. They must also adapt their content to the advent of the mobile as a web browsing tool.
1.2 A dynamic global market
The number of Internet users continues to grow
The success of the web development market depends directly on the ever-increasing number of Internet users worldwide: in January ****, there will be around *.** billion Internet users, or **% of the world's population connected to the Web, compared with *.* billion in **** (***). Even more striking: in ...
1.3 Strong growth in the French market
Website development is partly registered in the Insee nomenclature under NAF code: ****Z - Computer programming. This code includes the design of structure and content, and the writing of computer programs required for the creation and implementation of :
system and network software software applications databases web pages software adaptation, i.e. ...
1.4 The Covid-19 effect
The Covid-** epidemic has had a positive effect on the web development market. Indeed, one of the main reasons is the tenfold increase in the need for companies to develop their digital presence during the confinements. As a result, many websites have been created or enhanced to compensate for the physical ...
2 Demand analysis
2.1 Internet presence has become a must for companies
Online presence considered essential
According to a study conducted by the Association française pour le nommage Internet en coopération (***) in ****, companies have understood the necessity of their online presence: the results of the study show that **% of micro-businesses, **% of VSEs and **% of SMEs surveyed consider their online presence indispensable. ...
2.2 Equipment rates vary widely by sector
The percentage of companies equipped with a website varies widely by sector: the best-equipped sector includes companies in manufacturing, energy, water, waste management and depollution (***).
Companies equipped with a website, by sector France, ****, number of companies Source: ****
Transport and warehousing Information and communication; repair of computers and communication equipment Retail trade Administrative ...
2.3 Most demand for external service providers
Potential customers of web development companies have several options open to them: they can either use an external web development solution, or an in-house solution.
External solution for processing Information and Communication Technology (***) operations
Calling on a company or freelance web development professional is commonplace. According to Insee figures, in **** over ...
3 Market structure
3.1 Developer profile
According to Jetbrains, there will be **.* million web developers in the world by ****.
Developer profile
Web developers are among the most sought-after professions on job boards, and the most in demand in IT. [***]
When it comes to the profile of developers in France, the vast majority are men: **% of developers are ...
3.2 A highly fragmented market
It's very difficult to establish the exact number of players in the web development sector, such as the number of web agencies or web service providers in France. This is because there are a multitude of APE (***).
Urssaf provides data on the number of establishments and the number of employees in ...
3.3 Competitive market overview
The aim of this part of the study is to provide a structured listing of the main players in website development. Below is a non-exhaustive list of the main players on the market:
NewQuest: Website: https://www.newquest-group.com/ ; Profile : International multi-expertise player; Location: Present in France (***), the USA, Australia and ...
4 Offer analysis
4.1 Comparison of the 4 families of Web development solutions
Overview of web development solutions
Focus on these turnkey web development solutions
Open-source CMS deployment
This solution is aimed at web users with basic knowledge of HTML/CSS and FTP, who want to spend as little as possible on site creation, and are willing to invest their time. It involves using ...
4.2 Examples of Web solutions
Example of the web solution offered by Pages Jaunes
Known for its printed directories, the Pages Jaunes brand seems to have put its paper business on the wane, and is now refocusing on digital services. In this difficult economic climate, the group, renamed "Solocal", can pride itself on having become France's ...
4.3 Website development costs
Due to the fragmentation of the web development market, the absence of industry-level figures and the extreme diversity of web development projects, there are no figures for payroll, services or infrastructure costs. While it's generally accepted (***) that a domain name for a classic site costs an average of around ten euros ...
4.4 New products competing with the web
The rise of e-commerce
The growth of the web development market also lies in the new services offered by websites. First and foremost, the e-commerce market is taking off. After gaining ground in the United States, e-commerce has seen very strong growth in France in recent years. The e-commerce market generated ...
5 Regulations
5.1 Current regulations and compliance with the RGPD
Current regulations
Legal notices When developing and creating a website, there are a number of legal obligations, including the posting of legal notices. This information must appear on the site: Identity of the legal representative: the name and contact details of the person responsible for publication. Company information: if the site ...
6 Positioning the players
6.1 Segmentation :
We use the following segmentation of web development players:
- NewQuest Datasolution
- Wix
- Publicis Groupe
- Jalis
- Colorz
- Tiz
- AZ Conception
- Linkeo
- Solocal
- Agence Méosis
- Joomla
- Galadrim
- Idéematic
- Jimdo
- Le Backyard
- Noiise
- Orkester
- Poyesis
- Proxify
- Weebly
- Wordpress
- SRA
- Malt
- LeHibou
- Kernix
- Fidesio
- Adveris
- France Création
- Altima Accenture Interactive
- The Moneytizer
List of charts presented in this market study
- Penetration rate of Internet and social network users
- Growth in the size of the website development market
- Computer programming sales index (code 62.01Z)
- Number of active Internet users
- Breakdown of financial resources devoted by SMEs to their online presence per year
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Latest news
Maurice Lévy unveils his recovery plan for Solocal, ex-Pages Jaunes - 05/07/2024
- Sales in 2023: 360 million euros, down 10%
- Net loss in 2023: 46 million euros. Workforce: 2,750 employees.
Solocal: agreement in principle to be acquired by Ycor from former Pages Jaunes - 15/04/2024
- Agreement in principle for a restructuring including an equity contribution of 43 million euros.
- - Reduction of Solocal's existing gross bond debt by around 85%.
- - Solocal claims 260,000 customers.
Publicis launches major artificial intelligence plan - 25/01/2024
- Publicis has a market capitalization of 22.5 billion euros.
- Publicis has around 100,000 employees.
- Publicis has 45,000 engineers, IT consultants and data experts.
- The group unveils CoreAI, an internal platform to be used by all employees.
- Publicis bought Sapient for $3.7 billion in 2014.
- Publicis also bought Epsilon for $4.4 billion in 2019.
- Publicis has data from 2.3 billion profiles worldwide and trillions of data points analyzing the commercial performance of campaigns.
Consultants' rush to independence destabilizes consulting firms - 17/10/2023
- Malt, a European leader in freelancing, boasts a platform of 340,000 freelancers
- They are able to offer 15,000 consultants, including 5,000 in France
- Half of these consultants come from large consulting firms or the Big Four, the others are interim managers.
- Two-thirds of our consultants are called on directly by companies, while the remaining third are called on by the big consultancies as back-up.
- Clients can obtain consulting services at three to four times lower cost thanks to Malt
- At Mazars, the number of consultants opting to leave the company and go independent has been rising steadily over the last ten years
- Independent consultants account for approximately 5% of the Mazars workforce
- EY Consulting has 1,500 consultants in France.
Despite a difficult advertising market, Publicis on cloud nine - 12/10/2023
- Publicis has raised its guidance for the full 2023 financial year, now forecasting organic growth of between 5.5% and 6%
- Publicis has passed the symbolic threshold of 100,000 employees worldwide.
- Publicis plans to massively deploy artificial intelligence features internally to improve staff productivity.
Malt: 80 million euros for its freelance platform - 30/09/2023
- The freelance market is worth 42 billion euros in France, 355 billion in Europe and 654 billion in the United States.
- Malt has raised 80 million euros in capital.
- The Malt platform works with 85% of CAC40 groups.
- Malt has a community of 250,000 freelancers.
- Malt plans to expand into the Netherlands and Italy in the coming months.
- Malt's CEO has set 2024 sales targets of one billion euros (200 million in 2020).
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