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1 Market summary
1.1 Presentation and estimation of the market
Yoghurt is a coagulated dairy product obtained after fermentation of milk by bacteria. The players on the global dairy market are also generally present on the yoghurt market.
Competition is strong in this sector because major groups such as Danone and Nestlé have to face new players wishing to embark on new trends based on the desire to eat healthier in Belgium.
The players are looking for organic growth through innovation and the multiplication of the products on offer.
The organic products market continues to grow strongly, benefiting the organic yogurt sub-segment. This appeal is unlikely to diminish in the future.
According to the figures analysed by GfK Belgium (study concerning the purchasing behaviour of 5,000 Belgian families on behalf of the VLAM). Belgian households' annual expenditure on dairy products averages 271 euros per inhabitant, i.e. a global market of around 3.08 billion euros in the same year.
If we look at the breakdown of this total, we see that cheese is the main item of expenditure with 110 euros spent in 2017, followed by yoghurt ( 29 euros ) then the milk (28 euros)
We can therefore estimate that the overall yoghurt market in Belgium amounts to around 329 million euros in 2017 .
In addition, among the growing segments, we can mention drinking yoghurts, which saw their turnover increase by 5.5% in 2016 although per capita consumption is only 0.9 litres per year (compared to an average of 45.7 litres of milk per year in 2016).
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Latest news
Nestlé sells its Natur baby food products to FNB - 06/02/2024
- nestlé is the world's number one food company.
- FNB is a French investment fund specializing in small and medium-sized food companies.
- Nestlé is in exclusive negotiations with FNB to sell its infant food business in France.
- The products concerned are NaturNes potties, Babicao and Babivanille infant powders, and the P'tit yogurt range.
- These products are manufactured at the Arches plant.
- Worldwide sales of Nestlé infant formulas rose by more than 10%.
Nestlé France sells its baby food products to Mousline - 02/02/2024
- Nestlé is in exclusive negotiations with the French investment fund FnB for the sale of its infant food business.
- The ranges concerned are soups, purées, desserts and breakfast powders under the NaturNes, Babicao and Babivanille brands, as well as the P'tit franchise.
- Infant milks, the mainstay of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain with Nestlé France.
- The infant nutrition products concerned by this sale are manufactured at a factory in the Vosges region of France, which employs 230 people.
- FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
- The infant food market in France shrank by 6% in volume last year due to the drop in the birth rate, with a sharper decline for milks than for diversification foods.
- Nestlé has 14 factories in France.
Colruyt acquires 57 Match and Smatch stores in Belgium | Colruyt acquires 57 Match and Smatch stores in Belgium - 27/09/2023
- Colruyt Group has reached an agreement to acquire 57 stores (28 Match stores and 29 Smatch stores) from Louis Delhaize Group in Belgium
- The stores concerned employ 1,069 people.
- These stores generated sales of around 300 million euros in 2022.
- In July 2023, Carrefour signed an agreement to take over 175 activities (60 Cora hypermarkets and 115 Match supermarkets) in France from the Louis Delhaize group.
- These operations contributed sales of €5.2 billion, Ebitda of €189 million and a market share of 2.4%.
- The value of Carrefour's transaction was €1.05 billion.
Colruyt takes over 57 Match and Smatch stores in Belgium - 27/09/2023
- Colruyt Group has reached an agreement to acquire 28 Match and 29 Smatch stores in Belgium.
- The 57 stores concerned employ 1,069 people.
- These 57 stores generated sales of around 300 million euros in 2022.
- In July 2023, Carrefour signed an agreement to take over 60 Cora hypermarkets and 115 Match supermarkets from Belgian group Louis Delhaize in France.
- This transfer brings Carrefour 5.2 billion euros in sales, 189 million euros in Ebitda and a 2.4% market share.
- The value of the Carrefour-Louis Delhaize transaction is €1.05 billion.
Nestlé wants to conquer the vitamin market. - 19/04/2023
- Nestlé has made more than 60 acquisitions since Mark Schneider took over as CEO in 2017.
- Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
- The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
- Nestlé increased its market share in vitamins from 1% to 4% between 2018 and 2021, while in medical nutrition it rose from 18% to 19% over the same period.
- Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
- Nestlé controls 14% of the US vitamin and dietary supplement market.
- The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
- Nestlé is the leader in clinical nutrition in France, with a market share of 30%.
Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022
- 150 employees at the Rosières-en-Santerre (Somme) site.
- The FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
- 72% of the dehydrated purée market.
- Nestlé assures that this sale will have "no impact" on the 150 employees at the site.
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the yoghurt market | Belgium
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