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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 12/07/2023

Summary and extracts

1 Market Overview

1.1 Definition and presentation

Most publishing houses in their offerings have children's books that differ from normal books because they are written in a simplified manner and usually contain numerous pictures and illustrations. There are many types of children's books such as novels, storybooks, poetry books, and comic books. Generally, children's books are divided by age as follows:

-0-3 years: often made of cloth with many colors and with sounds added (they are more like toys than books)

-2 years old: characterized by the large presence of pictures and few parts of text

-3-5 years: feature increasingly written and articulated stories

-ages 5-7: have an increasingly limited number of pictures

As for the global market, this is estimated to grow at a compounded growth rate (CARG) between the year 2021e 2026 is 3%. The major companies globally in this market are: Pearson, Reed Elsevier, and ThomsonReuters.

At the Italian level, the children's book market continues to show signs of growth. In 2017, the market grew by 7.9% compared to 2016, and also in the same year, the weight children's books had on the export of book rights increased by 7.7% compared to the previous year.

The main trend within this market is the advent of digital. In fact, today in addition to the print version it is possible to buy books, including children's books, in digital format. The digital format, usually used by older children, also provides the opportunity to be able to interact with the book itself or to listen to it in audiobook version.

In Italy numerous publishing houses are involved in writing and publishing children's books. The main ones are Albe Edizioni, Becco Giallo Edizioni, Orecchio Acerbo S.r.l and Feltrinelli Kids.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

List of charts presented in this market study

Children's books sold
Titles of children's and youth books published
Trends in rights sales and rights purchases of children's and young adult books by Italian publishers
Impact of covid-19 on reading
Preschool reading: Readers of at least one book alone or with an adult between 0 and 5 years old
Readers of at least one non-school book among the population 6+
Reading trends for different age groups: Readers of at least one non-school book
Reading platforms used from an early age
Children reading in families where they see their parents reading
The teacher's role in guiding the reading of children between the ages of 7 and 14
Motivations that lead parents to buy a book for their child (7-14 years old)
Parents' commitment to reading together with their children
Value of the Italian children's and young adult book market
Number of children's and youth titles published each year
Value composition of the children and youth market
Growth of the online market for children's books
Main brakes to online purchase of children's books (0-14 years)
Provenance of books entering the home intended for children and young people
Demographic trends in resident population 0-14
Forecast of demographic trends, population 0-14
Reading trends among the population 6-14
Published news
News published by age group
Trends in new publications by age group

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Mondadori Media

Gruppo Feltrinelli

Giunti Editore Spa

Il Castoro S.r.l

Becco Giallo

Orecchio Acerbo S.r.l

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