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The tailor-made costume market - Germany

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 06/06/2023

Summary and extracts

1 Synthèse du marché

1.1 Scope of the study

A bespoke suit is a suit tailored according to the physique and wishes of the buyer. However, there is a distinction between bespoke and made-to-measure:

Bespoke tailoring requires the creation of a new pattern, created for each customer. A long process (initial appointment and fitting in the meantime) is required.
In made-to-measure tailoring, the tailor starts from an existing pattern and then makes anatomical changes (short sleeves, back shape, shoulders...) as well as changes to suit the customer's taste (tailored cut, colors...).

6 Positionnement des acteurs

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The tailor-made costume market | Germany

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