The smartphone accessories market - United Kingdom

1.1 Definition and scope of the study

A smartphone is a phone that combines the functions of a mobile phone and a laptop on a device. Smartphone accessories include the range of products that are complementary and compatible with smartphones in terms of aesthetics, protection, efficiency, performance enhancement or additional functions.

Among these accessories, some of the most common are:

• Covers and protections
• Tripods, holders (car, bike), hands-free kits
• Headphones, headsets, watches

Globally, the smartphone accessory market is booming, driven by the innovation of new products. The items which are in the highest demand are related to connectivity, such as wireless headphones to listen to music. Indeed, the change in customer preference to listen to music on mobile devices instead of traditional platforms continues to be a catalysator for growth in this market. Alliedmarketresearch estimates that the three largest product segments by 2026 will be (in descending order): headphones, chargers, and screen guards.

In the wake of Apple and the iPhone frenzy in the Western World, other manufacturers such as Samsung and Sony are developing increasingly demanding ranges of accessories, with a growing trend towards customization and design. On top of this, the study covers key global players such as Panasonic, Bose, Energizer etc.

The UK market for smartphones is mature, and indeed many states that the market has reached its’ natural plateau; in 2019 94% of adults owned a smartphone (up from 82% in 2005). In light of this, smartphone accessories are growing as consumers look to enhance their current device instead of purchasing a new phone. Smartphone users between the age 16-24 own on average eight different accessories, whilst the national average is six. This market will continue to grow for aforementioned reasons, and wireless headsets are expected to be the key driver. A large number of players contribute to a relatively fragmented British market, which is characterized by intense competition and product innovation.