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1 Synthèse du marché
1.1 Introduction
The smart home device market in Italy refers to thehome automation sector that integrates smart technologies and devices to improve comfort, safety, and energy efficiency in homes.
Offerings in the smart home market in Italy include:
- Centralized home control systems
- Smart lighting devices
- Smartthermostats and heating systems
- Home security systems, such as surveillance cameras and smart alarms
- Energy management devices, such as smart outlets and solar panels
- Virtual assistants and smart speakers
- Smart appliances, such as connected refrigerators, washing machines and televisions
The smart home concept was born in 1966, when American engineer Jim Sutherland installed a computer in his home, initially intended for industrial use. This prototype home gateway, called the Echo IV, allowed it to control lights, television sets, and programmed alarm clocks. Sutherland's project was ambitious, as he envisioned a home that could interact with various devices, such as a thermostat, to simplify daily life.[Evolve] Over time, the market has developed; today, key players include technology companies, appliance manufacturers, security service providers and home automation companies.
The global smart home market size has been estimated at $80.45 billion in 2022 and is expected to reach about $581.85 billion by 2032. The compound annual growth rate(CAGR) for this period is 20.61%.[Precedenceresearch]
This study focuses on the smart home device market in Italy. For information on complementary markets, such as the smart city or Internet of Things (IoT) sectors, please refer to the other studies available in the Businesscoot catalog.
1.2 The global market
the size of the global smart home market has been estimated at $**.** billion in **** and is expected to grow at a rate(***) of ** percent from **** to ****, reaching $*** billion.
The increasing integration of Artificial Intelligence(***) into smart home products is expected to increase demand for products.
In addition, one element that is ...
1.3 The Italian market
in **** , the smart home market continues to grow in Italy, with +**% compared to **** and reaching a value of *** million euros. This is a higher growth rate than in other European countries such as Spain (***), while Germany is declining.
Italian Smart Home Market Italy, ****-****, millions of euros finance.lastampa.it
In ...
1.4 Import-Export
Regarding the foreign marketing of smart home devices, since this is a market that cannot be clearly circumscribed and has different technological solutions, HS code **** is taken as a reference : electrical, acoustic or visual signaling devices (***). Looking at the graph, it can be seen that from **** onward, the export/import ratio ...
1.5 The impact of the Russian-Ukrainian conflict
Despite the growth of the Italian smart home market, it is believed that the expansion could have been higher (***)
New disruptions in global component shortages caused by the war in Ukraine and the resurgence of Covid-** in China have disrupted the smart speaker and smart display markets, according to the latest ...
2 Analyse de la demande
2.1 Demand in Italy
The rising cost of energy has prompted Italians to pay more attention to energy conservation: ** percent are careful to save money within their homes. And using smart home devices could help reduce annual energy consumption by as much as ** percent for heating, ** percent for the electrical component. However, among consumers the ...
2.2 Demand drivers
The deployment of smart home type devices and systems is driven by a number of drivers enabled by the inherent characteristics of these technologies, these can be summarized in the table below.
(***)
2.3 The geographical distribution of demand
Regarding the geographical distribution of smart home demand, reference is made to data on Google Trends regarding queries related to the topic, particularly shopping, broken down by different regions, over the past ** months.
The values are calculated on a scale of * to ***, where *** indicates the location with the highest search frequency ...
2.4 New trends in demand
Connectivity and interoperability
Considering consumers' expectations for the future, most would like full integration and communication between installed smart devices, capable of activating and setting scenarios autonomously. According to Angela Tumino, Director of the Internet of Things Observatory, Italian consumers are increasingly ready for the smart home, given the growth in ...
3 Structure du marché
3.1 The market structure
Theanalysis of the market structure related to Smart Home is carried out on the basis of data belonging to the category related to ATECO code ****: Installation of electrical installations in buildings or other works under construction(***). Clearly, this is a very broad and general category, but nevertheless it can give information ...
3.2 The value chain
3.3 Distribution
**** marks a strong growth of all sales channels, especially the traditional supply chain (***). Sales by utilities, insurance companies, and telcos remain limited, although for the former it has been a year of strong relaunch of smart home offerings, leveraging the theme of energy savings.
Sales channels for smart home devices by ...
3.4 The main actors
The following are the main companies active in the smart home sector in Italy, in descending order of turnover.
Bticino s.p.a: BTicino SpA is an Italian engineering company founded in ****, specializing in low-voltage electrical equipment for living, working and manufacturing environments. Their solutions cover power distribution, communication, and control ...
4 Analyse de l'offre
4.1 Supply analysis
The expression Smart Home or "smart home" refers to the ability to manage automatically or remotely, systems and devices within a home in order to save energy, simplify home life, and/or ensure the safety of the people inside.
From a technological point of view, the Smart Home represents the evolution ...
4.2 The prices
Analysis of prices for smart home devices shows that there are significant variations over the course of a year. According to data collected by idealo, average annual maximum savings can vary widely depending on the device, for example:
Smart TVs: up to €*** in savings Smart refrigerators: up to €***€ in savings Smart ...
4.3 New supply trends
The smart home market is subject to continuous innovations related to security, energy saving, smart appliances, and so on. It is an industry that, especially in recent years, has seen considerable development, attracting more and more consumers. The most important market trends of the current year are proposed below. (***)
Control and ...
5 Règlementation
5.1 The legislation
At the European level, home automation is governed byArticle * ofDirective (***) ****/*** on "technical building systems, electric mobility and the indicator of building intelligence readiness" and two regulations concerning the voluntary certification system of building intelligence readiness and the technical modalities to implement it.
Regulation No. ****/****/EU of October **, **** introduces this system, which ...
5.2 The incentives
Home automation bonus ****
Until December **, ****, households have the opportunity to benefit from the home automation bonus. This offers tax deductions for building efficiency, which can cover up to ** percent of expenses incurred for the purchase of smart home appliances and systems. This measure is part of theEcobonus benefits.
To qualify for ...
6 Positionnement des acteurs
6.1 Segmentation
- Bticino s.p.a
- Finder s.p.a
- Faac s.p.a
- Came Italia s.r.l
- Ave s.p.a
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The smart home devices market | Italy
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