The signage market - Italy (2023)

1.2 The global market

In ****, the global traffic sign market reached a value of $**.** billion. By ****, the market is expected to exceed $** billion in value through a compound annual growth rate (***) of *.* percent.

Traffic signage market World, ****-****, in billions of dollars Thebusinessresearchcompany

Considering the materials used in the production and installation of signage (***) for the period ****-**** is half that of the more general road signage market and stands at *.* percent. By ****, this market segment is expected to reach a total value of $*.** billion.

Road signage coatings market World, ****-****, in billions of dollars Mordorintelligence

1.3 The Italian market

In Italy, between **** and ****, the sold production of signs (***). However, when analyzing the production sold in tons, the growth between **** and **** is **.*%. Therefore, a central role in growth is played by the inflationary movement. Production sold of indicator signs, sign boards, address signs and similar signs, of base metals Italy, ****-****, in millions of euros Istat Considering the production sold of illuminated signs, illuminated nameplates and the like, a category within which illuminated road signs are included, between **** and **** this dropped by **.* percent. The trend is seesaw during the period under consideration: in **** there is a growth of **.*% while in the following * years the decline is **.*%. Production sold of illuminated signs, illuminated nameplates and similar (***) Italy, ****-****, in millions of euros Istat

1.4 Import - Export

For trade flow analysis, HS code **** for "signaling, safety or traffic control equipment" is considered.

Italy ranks as a net exporter of signaling, safety or traffic control equipment. Between **** and ****, the coverage rate maintained values well above ***% although the trend shows a decline in the index value: ****% in **** versus ***% in ****. As for exports, between **** and **** the economic value of Italian exports decreased by **.*%. The value of imports, in the same time period, decreased from $**.* million to $**.* million, showing substantial stability in the medium term.

Import - export Italy, ****-****, in millions of dollars UNComtrade

Trade outflows are extremely fragmented. With the sole exception represented by France, which collects **.* percent of Italian exports, no country exceeds * percent in terms of economic value of Italian exports.

Main destination countries for road signs exports Italy, ****, % UNComtrade Imports show a higher degree of concentration than outflow. four countries together collect more than **% of the value of Italian imports: Austria (***). The other countries show percentage values of less than *%. Main countries of origin of road signs imports Italy, ****, % UNComtrade

1.5 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the price index. On the production side, an increase in prices can also be seen for the traffic sign industry. Considering the production of "other metal products," a category within which traffic signs are included, between January **** and September ****, the producer price index increased by *.* points.This means that over a **-month period, prices increased by *.* percent. However, in ****, the price index shows a negative trend: between January **** and September ****, the price index dropped *.* points (***). Producer price index of other metal products Italy, ****-****, base ****=*** Istat The increase in producer prices of road signs can be attributed to the increase in producer prices of materials used in the production cycle: metal products and synthetic adhesives. As for the manufacture of metal products, between January **** and September ****, the producer price index increased by **.* points, from ***.* to ***.* points. Over a **-month period, production costs for metal products manufacturing grew by **.* percent. Compared to ****, the increase stands at **.*%.

Aluminum producer price index Italy, ****-****, base ****=*** Istat Finally, between January **** and September ****, the producer price index for the manufacture of paints, varnishes and enamels, printing inks and synthetic ...

2.1 Demand in Italy

In order to analyze the demand for road signs in Italy, the evolution of the Italian road network in terms of length and the spending of the top * Italian municipalities on road and road infastructures are considered. Regarding the first point, concerning the length of the road network in Italy, data are only available until ****. Between **** and ****, the Italian road network, consisting of povincial, regional, state, and highway roads, decreased. During the period, total kilometers decreased from ***,*** to ***,*** (***). Italian road network Italy, ****-****, in thousands of kilometers Istat Considering the top * Italian municipalities in terms of population, it is possible to see an increase in the last few years in total spending on roads and road infrastructure. Between **** and ****, the expenditures of the * municipalities considered for this expenditure item increased from ***.* million euros to ***.* billion euros (***).

Expenditure of Italy's top * municipalities on roads and road infrastructure Italy, ****-****, in millions of euros Openbilanci

2.2 Demand drivers

Central among the demand drivers assume a central role are the number of road accidents, especially those involving personal injuries, and the public's opinion of road conditions.

A proper road accident prevention policy that reduces the number and severity of injuries needs targeted, planned, coordinated and implementable interventions. For this type of accident, in fact, it is essential to keep the road infrastructure (***)

In Italy, between **** and ****, the total number of road accidents with personal injuries decreased by *.*%. Although the figures recorded in **** and **** are certainly affected by travel restrictions imposed to contain the pandemic, in the medium term the accident rate is declining.

Road accidents with personal injuries Italy, ****-****, in thousands Istat

Citizens' opinions about the condition of roads are certainly another determinant of demand in Italy. Between **** and ****, the percentage of Italians who say they are fairly or very dissatisfied with road conditions is declining, from **.* percent in **** to **.* percent in ****. The percentage of those who describe themselves as very dissatisfied has also declined over the period: from **.*% in **** to **.*% in ****. However, in **** almost * out of * Italians complains of poor road conditions, and the state of signage (***)

Share of households that rate road conditions as fairly or very ...

2.3 Geographical distribution of demand

To analyze the geographic distribution of the demand for road signs in Italy, a map with the geographic distribution of the road network in Italy by macro-region was created. The map presents the percentage values of each macro-region compared to the national total.

The South collects the highest share of the entire peninsula, with **.* percent of the total national road network; it is followed by the Center, which collects almost */* of the national total (***). Finally, the Islands are home to **.*% of the road network.

3.1 The market structure

A list of the main players in the market associated with Assosegnaletica is offered below:

SEA - Segnaletica Stradale s.p.a: founded in ****, The company represents excellence in the field of road marking works. Specifically, it deals with road marking works, vertical signage, washing and painting of tunnels. In addition, works are carried out for the prevention of 'road accidents for the regulation of vehicular traffic, the execution of lighting and acoustic systems, research and trade of materials for the works performed. The company holds UNI EN ISO ****:****, UNI EN ISO *****:**** and EN *****-* certifications. Sait s.p.a: founded in ****, the company imports and distributes refractive films for the construction of vertical road signs.With its refractive films, it has also established itself in the railway and automotive safety sectors, and in the course of its activity, it has expanded its product range with those for complementary signs, graphics and decoration. To date, the company is the official ORAFOL distributor for Italy. Semaforica s.r.l: established in **** in response to the first traffic regulation requirements of the immediate postwar period and became, over the years, a leading company in the industry. The company covers an area of **,*** square ...

3.2 The value chain

Going deeper into the point about production, the different stages of the production cycle can be examined:

Materials processing: Cutting and forming: materials such as steel and aluminum are cut and formed into the sizes and shapes needed for various types of traffic signals. This may include operations such as laser cutting, bending, or stamping. Surface treatment: application of anti-corrosion treatments and preparation of surfaces for painting or application of reflective films. Printing and application of reflective films: Printing: use of high-resolution printing techniques to apply symbols, numbers, and text to signs. This may include screen printing or digital printing techniques. Film application: reflective films are applied to signs to ensure good visibility at night and in low light conditions. Assembly: Assembly of additional components: installation of additional components such as support frames, mounting brackets, or devices for attaching to poles. Quality control: each sign is inspected to ensure that it meets quality requirements and technical specifications. Painting and finishing: Painting: traffic signs can be painted to protect them from the elements and to improve their appearance. Protective finishes: application of protective finishes to increase the durability of signs against weather and wear and tear.

3.3 The management of traffic signs

According to Article ** of the Highway Code, the posting and maintenance of signs is the responsibility of:

to road-owning entities, outside built-up areas; to municipalities, in built-up areas, including signs at the beginning and end of built-up areas, even if placed on non-municipal roads; to municipalities, on private roads open to public use and local roads; in sections of roads not owned by the municipality within built-up areas with a population of less than ten thousand inhabitants, to the entities owning the individual roads limited to signs concerning the structural or geometric characteristics of the road. The remaining signs are the responsibility of the municipality.

Municipalities are responsible for the management of most of Italy's road network. However, there are private entities and public economic entities in charge of managing large sections of the national road network. The following is a proposed list of the main players, outside of municipalities, responsible for the management of roads and highways.

Private entities that own or manage road infrastructure

Autostrade per l'Italia s.p.a: founded in **** under the name "Società Autostrade Concessioni e Costruzioni s.p.a" to date ranks among the top concessionaires in Europe for the construction and management of toll ...

4.1 Type of the offer

In Italy, road signs are divided into several categories, each with specific functions and uses:

Vertical Road Signs: these signs are generally divided into three main categories: Danger Signs : usually triangular in shape, they signal potential dangers. Prescription Signs : these are further subdivided into: Signs relating to precedences, which can have different shapes (***). Signs relating to prohibitions, which are round in shape with a red border and white background. Signs relating to obligations, usually round in shape with a blue background Indication Signs: provide useful or necessary information for driving and are divided into different types, such as warning, direction, confirmation, road identification, route, locality and township, and tourist and territory signs. Direction signs have different color backgrounds depending on the destination (***). Temporary Vertical Signs: these are yellow background signs used in temporary situations, such as construction sites or road works. They are governed by specific regulations that determine their use according to the category of road. Illuminated Signs: illuminated signs mainly include traffic lights, which regulate traffic flow and pedestrian safety. In Italy, the arrangement and meaning of traffic lights are standardized, with additions such as directional arrows and specific lanterns for bicycles and public transportation. Horizontal Signage: includes all ...

4.2 The prices

The following are prices for some types of vertical road signs.

(***)

4.3 New supply trends

The smart road is a new road concept that aims to enable communication and interconnection among the vehicles traveling on it. Smart roads aim to provide: traffic flow detour services in the case of accidents; suggestions of alternative trajectories; speed interventions to avoid traffic situations; management of access, parking, and refueling; and timely intervention in case of emergencies.(***)

By ****, the global smart road market is estimated at $**.* billion. The market is expected to expand rapidly over the next ** years, spurred by technological advancement and increased demand for road safety. By ****, the global smart road market is expected to reach a total value of ***.* billion through a compound annual growth rate (***) of **.* percent.

Smart road market World, ****-****, in billions of dollars Marketresearchfuture

5.1 The legislation

Road signs, like many other industries, are regulated by various laws and regulations at both national and European levels. These laws are concerned with ensuring quality, safety and fairness in installation and operation. Some of the main laws and regulations for road signs in Italy are:

EU Regulation ***/****: sets the harmonized conditions for the marketing of construction products. EU Directive ****/****: sets the standards for road infrastructure safety management. Ministerial Decree January **, ****: identifies the procedures for the revision, integration and affixing of road signs intended for work activities that take place in the presence of vehicular traffic. Ministerial Directive September *, ****, Prot. No. ****: identifies the instructions and guidelines for the supply and installation of road signs. Chapter II of the Highway Code: establishes the rules on the organization of road traffic and road signs. Standard UNI EN *****: establishes requirements for the manufacture and installation of vertical road signs. The standard was developed to ensure that road signs are uniform throughout Europe and to increase road safety.

6.1 Segmentation

• SEA - Segnaletica Stradale s.p.a
• Sisas s.p.a
• La Semaforica s.r.l
• Si.Se s.p.a
• Gubela s.p.a
• Sis.Tg Segnaletica s.r.l
• Prealux s.p.a
• Progetto Segnaletica s.r.l
• Sait s.p.a
• In.Si.Co s.r.l