The personal coaching market - Italy (2023)

1.1 Introduction

The personal coaching market includes professionals who offer coaching services to help people achieve personal goals, improve performance, develop specific skills, and promote personal well-being. Different types of offerings can be found in this market, including:

• Life coaching: aimed at improving a person's quality of life by addressing aspects such as career, personal relationships, self-esteem, and general well-being.
• Professional coaching: focused on developing an individual's professional skills and potential, including time management, leadership, effective communication, and career planning.
• Leadership coaching: geared toward professionals who wish to improve their leadership skills, develop a managerial identity and successfully lead teams.
• Wellness coaching: focused on improving an individual's physical, mental and emotional well-being, addressing topics such as stress management, self-care and resilience.

In the 1970s, Timothy Gallway wrote "The Inner Game of Tennis," a seminal text in modern coaching. This book introduced the importance of dealing with inner opponents in our minds. Subsequently, thanks to John Whitmore, coaching spread around the world, enriching itself with contributions and refinements in setting goals, establishing the path, and seeking the resources needed to achieve them.[Cuoaspace]

The introduction of this discipline to Italy came from the United States in the 1990s. Challenges include competition among professionals and adaptation to clients' needs. However, future prospects are positive, with growing interest in personal and professional development.[Bloaching]

The global life coaching industry is estimated to be worth $2.4 billion in 2022, with an annual growth rate of 19 percent.[Gitnux]

This study focuses on the personal coaching market in Italy. For information on complementary markets, such as sports coaching, please refer to the specific studies available in the Businesscoot catalog.