Buy the full study
Summary of our market study
The live performance market in Spain experienced significant shifts due to the COVID-19 pandemic, with revenues plummeting by 52.8% to €0.741 billion in 2020, followed by a slight recovery in 2021 with €833 million, still below pre-pandemic levels. Before the impact of COVID-19, the sector had enjoyed healthy growth, with a turnover increase of 16.1%. The pandemic's restrictions led to a steep drop in the number of companies in the sector and employees, with the latter declining by 39.3% in 2021 from the previous year.
However, between 2020 and 2021, Spain saw an increase in the number of shows across all sectors, with popular music concerts showing the largest audience growth at 59%. The leading companies in the sector demonstrated substantial turnovers, with MADRID DESTINO CULTURA TURISMO Y NEGOCIO S.A. leading at €13.670 million in 2021. Despite the disruptions, the Spanish live performance market is showing signs of resilience and potential for recovery.
Analyzing the Demand for Live Entertainment in Spain
The Spanish live performance market, before the Covid-19 pandemic, was a thriving sector characterized by a high level of audience engagement and a growing turnover, registering a significant year-on-year growth. However, the pandemic has had a severe impact on the industry, leading to a complete halt in live performances due to the ban on gatherings, which has resulted in drastic revenue drops. Before the pandemic, roughly between 40% and 45% of the Spanish population had attended a live event, indicating a strong demand for live entertainment in the country. The market turnover for live entertainment in Spain saw an impressive increase from €959 million to €1,570 million.
Although there was a slight recovery in 2021 with an increase of about 10-15%, the sector did not return to its pre-pandemic levels. When it comes to consumer profiles, the most active group attending live shows were young people between the ages of 15 and 19, who made up about 10-15% of the audience, followed closely by those in the age brackets of 35-44 and 25-34. Notably, there was a general decline in live show attendance with increasing age. The pandemic has also influenced consumer habits, with a clear downturn in attendance of live shows across all categories. The theater was most affected, dropping from an attendance rate of about 25-30% to approximately 5-10%. Looking at the global context, the worldwide live entertainment market is anticipated to grow from around $40 to $45 billion in the upcoming years, with an expectation to reach approximately $55 to $60 billion by 2028. This suggests a recovery trajectory, which could also imply promising prospects for the Spanish live entertainment sector in the post-pandemic world. In summary, the Spanish live entertainment market had a strong demand before the pandemic, which significantly dwindled due to Covid-19. Nevertheless, the expected global market growth indicates potential for rebound and renewal of interest in live performances once the sector fully adapts and recovers from the crisis.
Leading Lights of Spain's Live Entertainment Scene
As the curtains rise, the spotlight shines on the prominent entities orchestrating the narrative of Spain's vibrant live performance market. These players have played a pivotal role in reshaping the industry, especially in the wake of tribulations posed by global events affecting live gatherings.
- MADRID DESTINO CULTURA TURISMO Y NEGOCIO S.A. stands at the forefront as a torchbearer, not just illuminating the capital city's rich cultural landscape but also weaving tourism into the fabric of live entertainment. They are key contributors in making Madrid a nexus of cultural magnetism.
- SERVEIS DE L'ESPECTACLE FOCUS, SA, another key figure, mirrors the dynamism of the industry through its innovative services across various spectacles. Their vision encompasses not only the grandeur of performances but also the crucial behind-the-scenes elements such as lighting and stagecraft that elevate the audience experience.
- PENTACION SA has carved its niche in the theatrical arena, showcasing dramatic flair and compelling storytelling that command attention. Their productions are a testament to the time-honored tradition of theater, enriching the sector with their artistic integrity.
- WORK OUT EVENTS SL flexes its muscles in the event organization sector, showcasing a knack for orchestrating events that resonate with energy and seamless execution. They have become synonymous with events that are not just shows but experiences that linger in the memory.
- In the indie scene, INDIEMAGIC SL casts its own spell, championing the alternative and the avant-garde. They champion the voices of the underground, giving rise to a platform where diversity and innovation thrive.
- Turning the spotlight to the musical genre, CLIPPER'S LIVE SL orchestrates harmonies that transcend beyond the auditory to stir the soul. Their contribution underscores the universal language of music, bringing together eclectic sounds under one canopy.
- With a symphony of different beats, ENTRETENIMIENTO MUSICAL SL fosters the rhythm of entertainment across varied musical ventures. Their repertoire reflects a spectrum of genres, celebrating the universal appeal of tunes and tempo.
- PLURAL MULTIMEDIA Y OCIO SL encapsulates the spirit of entertainment beyond the conventional. They bridge the gap between multimedia approaches and leisure, showcasing a futuristic perspective on enjoyment.
- In the urban theater scene, ZUSUP SL emerges as a contemporary voice, resonating with urban tales and modern narratives.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and presentation
The live performance consists of the public representation of a work by artists. There are a multitude of styles, such as opera, comedy, theater, circus, music, etc. Businesscoot also has a specific market study on the festival market in Spain. This study covers various activities, from ticket sales and staging to scenery, lighting and security.
At the European level, the live entertainment market was estimated at €41.6 billion in 2017, with a growth of more than 30% between 2012 and 2017. The market benefits from increasing urbanization and the multiplicity of increasingly globalized works. However, the covid-19 crisis has struck at the heart of this market, whose revenues depended almost exclusively on live shows. The ban on gatherings of more than 5 people in Spain in March 2020 brought performances to a complete standstill. Several shows have attempted to bring their performances online to capture some of the demand for entertainment, while Spaniards have had to stay home for extended periods. The results of these initiatives have been very mixed in terms of sales, but they have nonetheless brought live entertainment closer to a new audience and represent a form of digitalization of the sector.
Activity could pick up to some extent in 2021 and even more in 2022, with the end of health restrictions, without however returning to the pre-pandemic level of activity, when around 43.5% of the population attended a live event.
1.2 The world market
Worldwide live entertainment sales are forecast to grow steadily in the coming years. The data forecasts a compound annual growth rate (***) of *.*%. Specifically, sales, which stood at $**.* billion in ****, are expected to increase to $** billion in ****, $**.* billion in ****, $**.* billion in ****, $**.* billion in **** and $**.* billion in ****.
Global sales growth Spain, ****-****, billions of dollars Source: ****
1.3 The internal market
The live entertainment sector in Spain saw its turnover grow by **.*% between **** and ****, from €*** million to €*,*** million. In ****, it increased by **.*% to €*,*** million. Further growth was recorded in ****, with an increase of **.*% to €*,*** million. However, in ****, the situation was reversed, with a **.*% drop to €*.*** billion, due to the impact of the Covid-** pandemic. In ****, there will be a slight recovery, with an increase of **.*% to €*** million.
Evolution of live entertainment sales in Spain Spain, ****-****, millions of euros Source: ****
On average between **** and ****, the live entertainment sub-segment accounted for *.*% of the turnover of the culture sector The performing arts sub-segment within the culture market Spain, average ****-****, %
2 Demand analysis
2.1 Public and household spending
Household spending:
In ****, total household spending on live entertainment reached €***.* million, with an average annual budget of €**.* per person. Spending on live entertainment, including cinemas, theaters and other venues, represents *.*% of Spanish households' budget on cultural goods. Culture also represents *% of total household spending, with a total of **,***.* million euros.
Within the Spanish cultural budget, mobile telephony and Internet services represent **.*%. Next come books and magazines, with **.*%, followed closely by audiovisual and computer media, equipment and services, with **.*%. Entertainment accounts for *.*% of the budget, while museums and libraries account for *%. Radio and television fees and rentals account for *.*%, and photographic and other services account for *.*%. Finally, culture-related services represent **.*% of the overall cultural budget of Spaniards.
Distribution of household spending on culture Spain, ****, % (***) Source: ****
State spending:
Spanish central government spending on live entertainment has fluctuated between **** and ****, with a drop of *.**% in ****, a larger drop of **.**% in ****, an even larger drop of **% in ****, a rebound of **% in ****, a slight increase of *.**% in ****, a slight decrease of *.**% in ****, an increase of *.**% in ****, a more modest increase of *.**% in ****, an increase of *.**% in ****, and a larger increase of *.**% in ****. Spending by the Autonomous Communities decreased by **.**% in ****, a larger **.**% in ****, an even larger ...
2.2 Typical consumer profile
The following data show a general downward trend in attendance at live shows as age increases. The most active age group is the ** to ** age group, with **.*% attendance, followed closely by the ** to ** age group, with **.*%, and the ** to ** age group, with **.*%. The ** to ** age group has a slightly lower participation rate of **.*%. Participation continues to decline with age, with **% for the ** to ** age group, *.*% for the ** to ** age group, followed by a significant drop in participation for the ** to ** age group, estimated at *.*%.
People attending a live show in ****-**** by age Spain, ****-****, % (***) Source: ****
In terms of personal situation, singles living with their parents are the most likely to have attended such an event (***). Families with children under the age of ** have an attendance rate of around **.*%. In contrast, people with children over ** living at home, those living alone with adult children and other personal situations have the lowest rates, at *.*%, *% and *% respectively.
People who attended a live performance in ****-**** by personal situation Spain, ****-****, % (***) Source: ****
Finally, while an average of **.*% of the Spanish population attended a live performance during ****-****, this participation is slightly higher among women (***).
People who attended a live show in ****-**** by gender Spain, ...
2.3 Spanish cultural habits
Between ****-**** and ****-****, there is a general decline in the percentage of the population attending a live show. In ****-****, **.*% of the population had attended a live show, compared to **.*% in ****-****. This downward trend is also visible in all categories. Theater, which was the most popular category in ****-**** with **.*% of the population attending, has seen this figure drop to *.*% in ****-****. Opera drops from *.*% to *.*%, zarzuela from *.*% to *.*%, ballet/dance from **.*% to *.*% and circus from *.*% to *.*%.
Population engaged in a cultural activity Spain, ****-****, ****-****, % (***) Source: Ministry of Culture and Sport In ****/****, there was variable participation between men and women in the performing arts disciplines. In theater, *% of men and *.*% of women participated. In dance, *.*% of men and *.*% of women participated. Flamenco and Spanish dance are practiced by *.*% of men and *.*% of women. Playing an instrument is more popular among men (***). Singing in a choir is practiced by *.* % of men and *.* % of women. Finally, *.*% of men and *.*% of women participate in other music-related activities. In general, men are more active in activities related to playing an instrument and other musical activities, while women are more active in dance, flamenco/Spanish dance and theater.
Population engaged in a cultural ...
3 Market structure
3.1 Overall market structure
Companies and employees :
To obtain market information, we will use the Spanish INE code CNAE **** which groups activities related to live entertainment.
The number of companies in the live entertainment sector has fluctuated between **** and ****. It has gone from **** in **** to **** in ****, a decrease of *.*%. However, **** saw a significant increase of **%, with a total of **** companies. This upward trend continued in ****, with **** companies, an increase of *.*% over the previous year. In ****, the number of companies continued to increase to *****, an increase of *.*% over ****. However, in ****, a decrease of *.*% was recorded, bringing the number of companies down to ****.
Evolution of the number of companies in the live entertainment sector Spain, ****-****, number Source: ****
The live entertainment sector has experienced significant variations in the number of employees between **** and ****. After a decrease of **.*% in **** compared to ****, the number of employees increased by **% in **** and then by *.*% in ****. However, **** saw a decline of *.*% compared to ****. The year **** recorded the largest decline, with **.*% fewer employees than in ****. The general trend in this five-year period shows a decrease in the number of employees in the live entertainment sector.
Evolution of the number of employees in the live entertainment sector Spain, ****-****, thousands of employees Source: ****
Live ...
3.2 Geographical organization of the sector
The total number of theaters in Spain is ****. The three autonomous communities with the highest percentage are Catalonia (***). In general, it seems that more populated regions tend to have a greater number of theaters. However, some regions, such as the Basque Country and the Balearic Islands, have a relatively high number of theaters in relation to their population. at the opposite extreme, the autonomous cities of Ceuta and Melilla have only one theater each.
In Spain, the three autonomous communities with the highest number of concert halls are Andalusia (***). Together, these three regions account for more than half of the country's concert halls. In general, there is a concentration of concert halls in the southern and eastern regions of Spain, while the northern and western regions tend to have fewer.
The three autonomous communities with the largest number of theater festivals in Spain are Andalusia with *** festivals (***).
Finally, the following data show the number of dance festivals by Autonomous Communities in Spain. The three Autonomous Communities with the highest percentage are Andalusia with ** festivals, around **.*% of the total, the Community of Madrid with ** festivals, around **.*% of the total, and Catalonia with ** festivals, around **.*% of the total.
4 Offer analysis
4.1 Type of offer
The performing arts genres are as follows
Theater: includes theatrical performances, plays, musicals, dramas, tragedies, monologues, experimental performances, and so on. Actors play characters and tell stories on stage. Dance: Dance is a form of body expression that uses rhythmic and choreographed movements to convey emotions and ideas. There are many different styles of dance, such as classical, contemporary, modern, ballet, hip-hop and folk dance. Music: Music plays an important role in the performing arts. It can be performed live by musicians, singers and bands, or pre-recorded. Concerts, operas, operettas and ballets are examples of musical works presented on stage. opera: Opera is an art form that combines music, singing, theater and dance. Operas are usually accompanied by an orchestra and feature soloists, chorus members and elaborate sets. They usually tell dramatic stories. Circus: Circus is a performing art that includes acrobatics, juggling, trapeze, clowns, trained animals and much more. Circus shows are often colorful, spectacular and visually stunning. Mime and clowning: Mime is a form of artistic expression that uses body movement and gestures to tell stories without using words. Clowns are comedic characters who use body language, jokes and audience interaction to entertain.
Between **** and ****, Spain experienced a significant ...
4.2 Prices
In Spain, price variations in the performing arts are influenced by several factors. First, the reputation of the work and the popularity of the artists can play a determining role in setting ticket prices. Internationally renowned productions or shows starring famous actors tend to command higher prices due to their commercial appeal. In addition, the size and prestige of the venue can also influence ticket prices. The following chart shows the prices of the different performing arts in Spain, according to data from the ticketing service taquilla.com
Minimum and maximum prices observed on the taquilla.com platform Spain, **/****, Euros source: taquilla.com
5 Regulations
5.1 Regulation
The Performing Arts and Music Code represents a series of laws that organize the performing arts sector in Spain.
Among the most important articles of this code are the following sections:
I. National legislation on public spectacles :
Organic law on states of alarm, exception and siege (***) General regulation of police of public spectacles and recreational activities Organic Law on the transfer of competences to the Autonomous Communities (***) Noise Law (***) Law on the protection of animals, their exploitation, transport, experimentation and slaughter (***) Organic Law for the Protection of Citizen Security (***) Law for the Protection of the Rights and Welfare of Animals (***)
III. National centers for artistic creation in the performing arts:
Statute of the National Dance Company, as a center of artistic creation of the INAEM Statute of the National Ballet of Spain, as a center of artistic creation of the INAEM Statute of the Compañía Nacional de Teatro Clásico, as a center of artistic creation of INAEM Statute of the Teatro de la Zarzuela, as INAEM's artistic creation center Qualification of the Centro Dramático Nacional, as INAEM's artistic creation center Qualification of the Centro Tecnológico del Espectáculo as a National Reference Center
VII. Labor aspects :
Labor ...
6 Placement of players
6.1 Segmentation
The sales figures of the ** largest companies in the sector are shown below:
- MADRID DESTINO CULTURA TURISMO Y NEGOCIO S.A.
- SERVEIS DE L'ESPECTACLE FOCUS, SA
- PENTACION SA
- WORK OUT EVENTS SL
- CLIPPER'S LIVE SL.
- ENTRETENIMIENTO MUSICAL SL.
- PLURAL MULTIMEDIA Y OCIO SL
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the performing arts market | Spain
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) ES Spain
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
