The market for cider - Germany

1.1 Definition and scope of the study

Apple cider (colloquially cider) is an alcoholic beverage made from fermented apple juice. Cider can be made in many different variations, from dry and tart to sweet and fruity. Some ciders are also flavored with other fruits or spices to create different flavors.

Cider has an alcohol content that is usually between 4% and 8%, although some varieties can be stronger. It is often served as an alternative to beer or wine and can be drunk chilled or at room temperature.

In 2020, the global cider market size was $14,570.3 million and is expected to grow to $26,211.2 million by 2031. This represents a compound annual growth rate (CAGR) of 5.0%.

The cider market has experienced steady growth over the past few years and is the fastest growing market globally among alcoholic beverages. The countries experiencing the greatest growth were the UK and Ireland, where an average of 14 liters of cider are drunk per person per year. Other leading countries are South Africa, the USA and Australia. One driver of market growth is the increasing consumption of cider in Eastern and Southern European countries.

The market is characterized by a growing demand for refreshing and diverse beverages, as well as the increasing availability of cider in German supermarkets, bars and restaurants.the largest players in the German cider market are international companies such as Heineken (Strongbow), Carlsberg (Somersby), and AB InBev (Stella Artois Cider), which control a large share of the market due to their strong market position and high brand recognition. However, there are also a number of smaller, regional suppliers that score with innovative products and a wide variety of tastes and appeal to a growing target group.

In Germany, the industry experienced sales growth of +3.4% between 2022 and 2021.