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1 Synthèse du marché

1.1 Introduction

The cultural education market includes courses in art, drama and music. The units in charge of this type of education may be called 'schools,' 'institutes,' 'studios,' etc., provide formally organized education, for recreational purposes or for personal educational development.

  • Art Courses: Art courses offer the opportunity to learn various art disciplines, such as painting, sculpture, drawing, photography and visual arts in general. These courses can cover traditional and modern techniques, art theory, art history and creative experimentation.
  • Acting Courses: These courses include voice exercises, movement, improvisation, character interpretation, studying drama texts and learning the basics of acting.
  • Music Courses: Music courses cover a wide range of musical disciplines, such as singing, studying a musical instrument, music theory and composition.

The market for cultural education in Italy has deep historical roots, dating back to the Renaissance and the importance placed on humanistic education. Over time, cultural institutions, universities, schools, nonprofit organizations and private companies have become the key players in this sector. In recent years, this market has seen significant growth in both the number of companies and their total revenues.[Istat]

Globally, the market for performing arts companies was valued at $41.5 billion in the current year and is expected to register a compound annual growth rate (CAGR) of 6.1 percent through 2028.[Mordorintelligence]

This study focuses on the cultural education market in Italy. For more information on related markets, please refer to the specific studies available in the Businesscoot catalog.

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