Buy the full study
Summary of our market study
The French luggage market is estimated at between €500 and €550 million.
The global luggage market is estimated at $39 billion, growing by 8% a year.
The French luggage market is part of the wider leather goods and travel goods sector, estimated at €4 billion.
The number of French travelers abroad is 5 million a year.
Analysis of the French Luggage Market
Companies often outsource their production, mainly to Asian countries.
Luggage manufacturing focuses on lightness, durability and design, which are essential to meet airline regulations. The market includes suitcases, backpacks and business travel bags.
Around 65% of French people go on vacation, with a predilection for short breaks, which account for 58% of travelers.
France's good results in attracting foreign tourists, with over 89 million visitors, strengthen the market. A third of these tourists go shopping during their stay.
The industry is concentrated, with luxury heavyweights such as Louis Vuitton, Lancel and Longchamp, and specialist brands such as Samsonite and Delsey. Production of suitcases, backpacks and business bags is mostly outsourced to Asian countries.
Specialty stores account for over half the market. Internet sales account for 5% of the market.
Luggage market players
- Samsonite, an iconic brand synonymous with durable, innovative luggage. This global giant has strengthened its presence by acquiring other influential names, including American Tourister.
- Kipling, renowned for infusing a sense of fun and adventure into its range of bags and accessories.
- Bentley, committed to providing high-quality travel equipment.
- Delsey stands out for its commitment to fusing French elegance with innovative features.
- Lipault enters the scene as the embodiment of Parisian chic.
- Tekmi focuses on providing sustainable travel solutions
- Snowball targets budget-conscious travelers
- Jump distinguishes itself through its dedication to the craftsmanship of the ages as both showpieces and travel companions.
- Longchamp extends to its famous Le Pliage collection and beyond, offering high-end travel goods.
- Lancel, another luxury purveyor, continues to enchant with its exquisite creations, coveted by those who aspire to combine travel and haute couture.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Presentation and definition of the luggage market
Luggage is the container we use to transport the belongings we take with us on our travels. It can take many forms, from a wheeled suitcase to a backpack or shoulder bag. Luggage is more than just a bag; it has become an essential fashion accessory, reflecting the style and personality of its owner.
The luggage market is highly dynamic, accounting for 500 to 550 million euros in France each year before the health crisis, according to LSA. Like many other sectors, it was hit hard by the Covid-19 pandemic. Travel restrictions and containment measures led to a sharp drop in demand, with a significant drop in sales. However, in 2023, international tourism rebounded strongly, with figures exceeding those of 2019, reaching almost 100 million visitors to France that year. This upturn in tourism activity is benefiting the luggage market, which is on track to return to pre-crisis levels.
This market is highly segmented according to product use. Luggage for tourism, for example, is designed to be resistant and spacious, while business luggage is often elegant and functional, with specific compartments for laptops and other electronic devices. Furthermore, the very strict size constraints imposed by airlines force consumers to own several types of luggage. in October 2023, a European resolution to harmonize rules on cabin baggage dimensions and weights was passed, which could simplify consumer choice and influence manufacturers' production.
This market is an integral part of the wider leather goods and travel goods sector in France. It includes not only luggage manufacturers, but also the retailers and distributors who sell these products to the public.
As in many other sectors, ethical and environmental issues continue to shake up the luggage market, which is adapting and offering new, more environmentally-friendly products. The eco-responsible luggage market is experiencing significant growth, with increased demand for products made from recycled materials. Second-hand is also becoming a reflex for consumers, who are looking for more sustainable alternatives. Counterfeiting, meanwhile, continues to challenge French manufacturers, especially in the luxury sector, who are constantly innovating and, drawing inspiration from the fashion industry, regularly offer new ranges.
1.2 The renewed health of the global market
The global luggage market, estimated at $**.* billion in ****, is experiencing strong growth fueled by increasing national and international travel and rising disposable incomes. According to forecasts, this market will reach $*** billion by ****, with a compound annual growth rate (***) of *.*% between **** and ****.
This dynamic is reinforced by changing consumer preferences in favor ...
1.3 In France, a bright outlook
Every year until ****, according to LSA, between *** and *** million euros worth of luggage was sold in France. This figure was sharply reduced by the health crisis, but thanks to the upturn in international tourism, it is rising again and is close to reaching its pre-**** level.
Luggage, depending on its material, ...
1.4 France's strong export performance
French imports and exports of luggage are difficult to assess, as the luggage market overlaps with other markets (***). So we're going to look at imports and exports of trunks, suitcases and briefcases, grouped under customs tariff number ****.
French imports of trunks, suitcases and briefcases France, **** - ****, in thousands of $ Source: ****
After ...
2 Demand analysis
2.1 Trends driven by tourism
The state of the luggage market is strongly correlated to that of the tourism market, and France is very well positioned in this sector:
Top * countries welcoming the most non-resident tourists, annual average over the period UNWTO member countries, ****-****, in millions of arrivals Source: ****
The chart highlights the top three ...
2.2 Highly periodic demand
Demand is highly periodic. Indeed, every year, the leather goods and travel goods trade sees its sales index rise sharply around the festive season, a sign of strong sales.
Periodicity of the sales index for the leather goods and travel goods trade France, **** - ****, in Source: ****
These data perfectly illustrate demand ...
2.3 The popularity of manufacturers in France
Luggage manufacturers are not all equally popular in France. In fact, there are wide differences in appreciation between the different brands.
France's favorite brands France, March ****, in Source: ****
Unsurprisingly, Samsonite is the most popular manufacturer in France, while Lipault suffers from very low brand awareness.
Comparison of * brand ratings by age ...
2.4 Increasingly high-end demand
Consumers are looking for quality, and prefer items that are easy to repair and long-lasting. Indeed, the sale of quality after-sales service is a major asset for manufacturers. French manufacturer Jump, for example, relies on outstanding after-sales service and plans to sell spare parts so that users can repair their luggage ...
3 Market structure
3.1 Value chain
Source: ****
Specialized leather goods groups employ numerous subcontractors, sometimes subsidiaries of the same groups, to manufacture luggage. The luggage is then sold through exclusive points of sale, which are either the stores of these large groups, or brand stands in department stores.
Companies such as Samsonite or Delsey Paris usually call ...
3.2 A fragmented market that is becoming increasingly concentrated
In France, the luggage market is extremely fragmented, involving many different players. As we explained earlier, luggage manufacturers can be leather goods specialists, companies specializing in suitcases such as Samsonite or Delsey Paris, or companies making bags of all kinds, including luggage, such as Eastpak or Kipling.
Number of establishments in ...
3.3 Focus on the leather goods sector
Sector presentation:
Leather goods refers to the industry of fine leathers used to manufacture or upholster high-end articles. Suitcases, trunks, briefcases, bags and briefcases are all leather goods, as are wallets, watch straps, belts, horse saddles...
The leather goods sector in France maintained its momentum in **** despite economic and geopolitical challenges. ...
3.4 Different distribution channels
Every year, * million pieces of luggage are sold in France, according to Travel Destination. The majority of these sales are made via e-commerce, and it is the American group Amazon that largely dominates these sales, with more than half of the world's online luggage sales. In France, the group has a ...
4 Offer analysis
4.1 Offer typology
The range of luggage on offer is very wide and varied, thanks to the diversity of manufacturers. There's luxury luggage - such as Louis Vuitton trunks - as well as premium, intermediate and entry-level luggage. In other words, luggage at virtually any price point.
given the importance of e-commerce in this ...
4.2 Varied trends
Diverse but converging expectations:
Consumer expectations vary from country to countrys. Americans want their luggage to be increasingly resistant, the Chinese emphasize security and tamper-proofing, while the Japanese prefer storage space and pockets. The French, for their part, place great emphasis on lightness, according to Les Echos. However, the trend transforming ...
4.3 Price rises and counterfeiting
Rising prices:
The offer is characterized by a recent rise in prices, the result of high inflation. For example, Delsey Paris raised its prices by **% in **** compared to ****, according to Challenges, but consumers fell into line, a sign of a real desire to travel and treat themselves. Indeed, the French company ...
5 Regulations
5.1 Main standards
The LNE (***) has defined the rules for certification so that travel goods can qualify for the NF mark, a guarantee of quality.
Manufacturers must comply with standard NF H *****, which specifies the various tests to be carried out on luggage before it can be sold. These tests make it possible to ...
5.2 Penalties for counterfeiting
French regulations are very strict when it comes to counterfeiting: possession of counterfeit goods is illegal and punishable by customs and criminal penalties. According to the Customs Code, these penalties may include :
confiscation of counterfeit goods and objects used to conceal them; a fine of between one and two times the ...
6 Positioning the players
6.1 Segmentation
[***]
- Samsonite
- Kipling (VF International)
- Herschel Supply Co.
- Delsey Paris
- Lipault (Samsonite)
- Jump- Alsacienne de Maroquinerie
- Longchamp
- Lancel (Piquadro)
- Eastpak
- LVMH Groupe
- Hermès International
- Rimowa
- Schneiders Bags
- Tumi
- Louis Vuitton Malletier
- Piquadro
List of charts presented in this market study
- Leather goods sales projections
- Size of the global luggage market
- Breakdown of French leather goods production
- Estimated market size for the manufacture of travel goods, leather goods and saddlery
- Estimating the size of the leather goods and travel goods retail market
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Inauguration of a Hermès site in Riom, land of volcanoes - 17/09/2024
- 1. Number of Hermès leather factories in France: 23.
- 2. Frequency of new leather goods factories opened by Hermès: one per year.
- 3. Length of training for a leatherworker at Hermès: 18 months for basic training, and 5 years to master the craft.
- 4. Standard capacity of Hermès leather goods factories: 300 employees, including 260 craftsmen and 40 supervisory and support staff.
- 5. Year Hermès launched its leather goods division: 1923.
- 6. Change in contribution to Hermès sales: initially 55% from silk and 9% from leather goods; today, these percentages are largely reversed.
Delsey shareholders plan to sell - 30/04/2024
- - Delsey sales in 2023: over 250 million euros.
- - Increase in sales compared to 2022: 22%.
- - Operating profit in 2023: 34 million euros, more than double that of 2022.
- - Number of suitcases and bags sold in 2023: 5 million.
- - Sales target for the following year: over 300 million euros.
- - Potential share generated by licenses: up to 50% of revenues over time.
- - According to Bain & Company, growth in the luggage sector could reach double digits by 2027.
- - Sales of Samsonite, the world's leading luggage manufacturer, rose by 28% last year to $3.7 billion.
Hermès continues to raise prices - 09/02/2024
- - Hermès sales in 2023 will be 13.4 billion euros, up 16% on the previous year and 21% at constant exchange rates.
- - Net income is up 28% to 4.3 billion euros.
- - Hermès has a market value of 231 billion euros.
- - Hermès has increased its prices by 8 to 9% in 2023.
- - 22,000 Hermès employees worldwide.
- - More than 60% of new jobs created in France, where Hermès manufactures three quarters of its products.
Delsey joins forces with Benetton and Jeep - 03/10/2023
- Samsonite is identified as Delsey's main competitor.
- Delsey recently signed two five-year licensing agreements with Benetton and Jeep.
- Delsey already teamed up with Peugeot in January to develop a line of premium suitcases and bags.
- Licensing revenues could account for up to 45% of Delsey's sales.
- 50% of customers were unaware that Delsey was a French company.
- Delsey still generates 20% of its business in France.
- Delsey's sales forecast for 2023 is 250 million euros, an increase of 20.7% in one year.
Louis Vuitton, the luxury house that makes the Auvergne countryside shine - 07/09/2023
- Saint-Pourçain-sur-Sioule has a population of 5,200.
- The Louis Vuitton workshop in Saint-Pourçain-sur-Sioule employs nearly 900 people.
- Louis Vuitton has two rolling luggage production sites, one in Marsaz in the Drôme and the other in Saint-Pourçain-sur-Sioule.
- Louis Vuitton's first workshop in Saint-Pourçain-sur-Sioule was set up in 1990, the second in 1995, and the third in 2020.
- The leather goods group has around twenty workshops in France, mostly located in rural areas.
Hermès, champion of luxury growth - 29/07/2023
Hermès sales growth: 25% in the first half.
Planned openings: four new leather goods stores by 2027.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the luggage market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
