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Summary of our market study
The global GPS tracker market has been trending upwards, with substantial growth forecast from $2.192 billion in 2021 to over $6 billion by 2030, representing a CAGR of 12.6% for the period 2022-2030.
The French market, which represents 13.5% of the European vehicle fleet, was estimated at around $69.5 million in 2021, with projections reaching around $202 million in 2030.
The market encompasses different types of GPS tracker, with nomadic, real-time and "blind" options.
The main players in the global market are Tomtom International, Sierra Wireless Inc, Atrack Technology Inc and Concox Information Technology Co. Ltd.
Dynamics and outlook for the French GPS tracker market
The French car fleet is the main source of demand. It comprises some 38.3 million passenger cars, between 5 and 6 million light commercial vehicles, around 600,000 heavy goods vehicles and almost 100,000 buses and coaches. The used vehicle market has risen to 5 million in recent years
Managed corporate fleets total over 2 million vehicles. 40% of companies in France use connected vehicle technologies.
These technologies are used not only to reduce costs, but also for safety, operational efficiency and environmental considerations.
The motorized two-wheeler fleet stands at around 2.7 million.
Market players in the GPS tracker industry
International players
- TomTom International BV, based in the Netherlands, is a well-known player in the market.
- Sierra Wireless Inc, based in Canada, is another major player in this sector.
- Taiwanese company Atrack Technology Inc. is one of the main players in the GPS tracking market.
- China's Concox Information Technology Co. Ltd. consolidates the market with its wide range of affordable and reliable GPS tracking products.
- Teltonika, while not having a dedicated entity in France, is a global powerhouse with a vast selection of products for telematics and GPS tracking.
French players
- Geos Technology, renowned for its tailor-made solutions to meet unique customer requirements.
- Section 4, with its expertise in GPS tracking, is another contributor to innovative tracking solutions.
- SMT Performances is a strong competitor in the communications equipment manufacturing sector, which has entered the GPS tracker market.
- Cube Track is emerging as an important wholesaler in the industry.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The main function of a GPS tracker is to transmit GPS points in order to locate objects/vehicles/persons. There are several different methods, depending on the network used:
- GPS satellite tracking
- Antenna network tracking
- Bluetooth network localization
- WIFI network tracking
These trackers can be used in a wide range of fields, in both the private and professional spheres, although corporate vehicle fleets are the most keen users of this solution. GPS trackers enable them to locate company vehicles and optimize their efficiency.
The use of GPS trackers is regulated by law. Employees whose vehicles are equipped with GPS devices must be informed, and the data collected must only be used to optimize staff safety and company efficiency.
The global GPS tracker market was estimated at $2.26 billion in 2017 by Tracker GPS, and was expected to grow by 11.9% over the 2017-2023 period.
1.2 The global market
The market for GPS tracking devices is expected to grow steadily, driven by its adoption in advanced technologies across various sectors. The global market is estimated in **** at $*.*** billion, and is expected to grow at a CAGR of **.*% over the period **** - ****, to exceed $* billion by the end of the ...
1.3 The French market
In ****, the global market for GPS trackers is estimated at *.*** billion euros (***). According to GlobeNewsWire, Europe' s share of this market is **.*%.
To provide an estimate of the size of the French GPS tracker market, we'll assume that the proportion of the French car fleet to the total European car fleet ...
1.4 Foreign trade
To get an idea of what the foreign market for GPS trackers might represent, we'll refer to customs code ****, which defines "Radiosensing and radiosonde equipment [***], radio navigation equipment and radio remote control equipment".
trends in French imports of radio detection and sounding equipment, radio navigation equipment and radio remote control equipment France, ...
2 Demand analysis
2.1 Demand from the French car fleet
The demand for GPS trackers is largely determined by the number of cars on the road in France. In ****, the French car fleet will consist of **.* million passenger cars, *.* million light commercial vehicles (***), ***,*** heavy goods vehicles and **,*** buses and coaches.[***] What's more, the average age of vehicles on the road in ...
2.2 Demand from the motorcycle market
The motorcycle market may also prove interesting for GPS trackers.
In ****, the total number of motorized two-wheelers in France was estimated at *.* million. The number of motorized two-wheelers has remained stable over the past decade. [***] For example, it was *.* million in ****, and *.* million in ****. What's more, *.*% of households owned at least ...
2.3 Demand from corporate car fleets (1/2)
The French market is relatively important for fleet management players: the sustained growth of long-term leasing (***) has also accelerated demand for fleet management in recent decades. sesame LLD , the French association of full-service leasing companies, has noted, for example, that the number of vehicles leased under full-service leasing increased **-fold between ...
2.4 Demand from corporate car fleets (2/2)
Composition of French corporate vehicle fleets
In ****, **% of French companies will have at least one private car (***)
Proportion of companies with at least one passenger car or light commercial vehicle France, ****, in Source: ****
Companies most often have a fleet of * to * vehicles (***). Companies with fleets of more than *,*** vehicles represent *% of ...
3 Market structure
3.1 Industry forces and organization
In order to study the forces at work in the GPS tracker market, we will refer to data relating to NAF code **.**Z, which defines: "Data processing, hosting and related activities". This aggregate takes into account markets other than the GPS tracker market, but is still of interest for an overall ...
3.2 Focus on companies selling GPS trackers
According to tracker-gps, the main players in the global GPS tracker market are Tomtom International Bv (***) and others.
In France, we don't really know who the main players are. When you search for the term "GPS trackers" on the Societe Info website, you'll find *** companies that fit the bill. We can ...
4 Offer analysis
4.1 Offer typology
We can distinguish three types of GPS tracker:
Nomadic : This type of GPS tracker has its own power source (***). Many nomad models require no specific subscription. Price: from €***
Real-time: This type of GPS tracker shows you the vehicle's location in real time, usually with an alarm function if motion is detected, ...
4.2 Most popular GPS trackers
In July ****, BFMTV carried out a series of tests to establish the best GPS trackers sold in France, based on product evaluations on the Amazon website. The table below shows the results of these tests.
4.3 Focus on Teltonika
As Teltonika has no entity in France, it is not possible to obtain data on this company's financial performance on the French market. The following data therefore concern the worldwide part:
Sales ****: *** million euros, up **% on **** (***) * million products sold by **** *,*** employees, including *** new ones in **** ** million products deployed worldwide ** offices worldwide ...
5 Regulations
5.1 Regulations
The use of GPS beacons in companies is governed by privacy protection laws, and in particular by article *.* of the amended French Data Protection Act of January *, ****, which stipulates that data may only be collected "for specific, explicit and legitimate purposes".
The CNIL (***). This constitutes an invasion of privacy punishable by ...
6 Positioning the players
6.1 Segmentation
- Ticatag
- Go4ioT
- SLKON
- Kible Georide
- 2KD FRANCE
- Cube Track
- SMT Performances Flashbird
- Geos technology
- Charlie Solutions
- Tracker System
- Morio
- Leica Camera
- Tom Tom
- Hiboo
- Tracktor
- Okwind
- Thalie Energy
- Matawan Ubi Transports
- SITECH France
- Topcon Positionning System
List of charts presented in this market study
- French imports of radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
- Main countries exporting radio detection and sounding equipment, radionavigation equipment and radio remote control equipment to France
- French exports of radiodetection and radiosonde [radar] equipment, radionavigation equipment and radio remote control equipment
- Destination of French exports of radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
- Trends in France's balance of trade in radiodetection and radiosonde equipment, radionavigation equipment and radio remote control equipment
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Latest news
Thalie, manufacturer of solar trackers, plans to double its workforce by 2024. - 23/02/2024
- - Thalie launch year: 2022
- - Subsidiary of construction group Engo (45 million euros in sales and 300 employees)
- - Subscription price for solar trackers: between 600 and 800 euros per month
- - Number of new employees expected by 2024: 25
- - Number of trackers sold to date: 150
- - Target for tracker sales by 2026: 1,000
- - Number of current Thalie customers: around 100
- - In France, the market is dominated by Breton company Okwind, which went public in 2022
Hiboo raises $9 million to expand its fleet data management solution - 10/01/2024
- Hiboo has raised €9.3 million to design its solution
- Hiboo was founded in 2017
- 63,000 assets, vehicles or construction equipment in around 100 countries use Hiboo
- Hiboo processes 25 data points for each of its 90 sources
Hiboo: hunting CO2 emissions from industrial machinery - 10/01/2024
- The start-up aggregates data from industrial machinery to improve usage, maintenance and consumption efficiency.
- Hiboo raises 9.3 million euros
- The start-up has already raised 4 million euros in two previous financing rounds
- The funds raised were led by Emerald and Nabtesco, with Isai Build Venture, Future Industry Ventures, Ring Capital and Citizen Capital
- Emerald's investors include major global manufacturers such as Caterpillar and Hitachi, and tech players such as Microsoft
- Hiboo was founded in 2017
- The company also works with machine rental companies
- Hiboo's competitors include Trackunit in Denmark, MachineMax in the UK and Metron in France
- Hiboo mainly targets the construction sector, but is increasingly opening up to the logistics and nuclear sectors
Corinne Vigreux, on the road with TomTom - 17/11/2023
- TomTom, a Dutch company, employs almost 4,000 people.
- It generated sales of 536 million euros in 2022.
- It has mapped 74 million kilometers of road in 164 countries.
- This mapping data comes from 600 million vehicles on the road.
- TomTom generated 2.4 billion euros in orders in 2022 thanks to its navigation solutions for tech giants and automakers.
- TomTom was founded in 1991 as a handheld software company called PalmTop Software.
- TomTom is listed on the Amsterdam Stock Exchange.
- The company is associated with Microsoft, Meta and Amazon in the Overture Maps Foundation.
Charlie Solutions ensures traceability of small construction equipment - 11/09/2023
- Charlie Solutions was created three years ago.
- Poor management of small equipment generates a loss representing 10% of the annual investment budget of companies in the building and civil engineering sector.
- The solution is used to manage over 10,000 small items of equipment.
- The company recently raised 1.5 million euros in capital.
- The company employs fifteen people and plans to recruit a further five next year.
- They already have some 35 customers, including NGE, Eiffage, Manitowoc and Veolia.
Tracktor: 12 million euros to facilitate site equipment rental - 26/02/2022
- Main product/service: a construction equipment rental platform simplifying the traditional process through automation.
- Amount raised: 12 million euros.
- Investors: AXA Venture Partners (AVP), Digital Venture (Bpifrance), Kerala Ventures, BTP Capital Investissement and business angels.
- Founding year: 2017. Value of the construction equipment rental sector: €5 billion in France, €30 billion in Europe.
- Estimated value of the sector within 10 years: over €70 billion in Europe.
- Number of professional customers: 3,500.
- Launch of a mobile application and management tool to centralize 100% of rental activity and dematerialize internal flows for SMEs.
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