The gps tracker market - France

1.2 The global market

The market for GPS tracking devices is expected to grow steadily, driven by its adoption in advanced technologies across various sectors. The global market is estimated in **** at $*.*** billion, and is expected to grow at a CAGR of **.*% over the period **** - ****, to exceed $* billion by the end of the decade.

sales trends in the global GPS tracker market Worldwide, ****-**** Source: ****

The main players in the global GPS tracker market are Tomtom International Bv(***).

1.3 The French market

In ****, the global market for GPS trackers is estimated at *.*** billion euros (***). According to GlobeNewsWire, Europe' s share of this market is **.*%.

To provide an estimate of the size of the French GPS tracker market, we'll assume that the proportion of the French car fleet to the total European car fleet reflects country market shares.

The graph below shows the number of cars in the main European countries, as well as the total number of cars in Europe (***).

Top * European countries with the largest passenger car fleet Europe, ****, in millions of vehicles Source: ****

France accounts for **.*% of the total number of cars in Europe (***).

Market size France = Market size world x Market share Europe x Market share France within Europe

French market size = * .*** billion euros x *.*** (***) = **.* million USD

The GPS tracker market in France in **** is therefore estimated at **.* million USD . Although this estimate is only approximate, it does give us a good idea of the French GPS tracker market.

If we assume that market shares and calculation assumptions remain unchanged until ****, then the size of the national market should reach *** million euros in **** (***)

Estimated size of the French GPS tracker market France, **** - ****, in millions of US dollars Source: ****

1.4 Foreign trade

To get an idea of what the foreign market for GPS trackers might represent, we'll refer to customs code ****, which defines "Radiosensing and radiosonde equipment [***], radio navigation equipment and radio remote control equipment".

trends in French imports of radio detection and sounding equipment, radio navigation equipment and radio remote control equipment France, ****-**** Source: ****

Imports of radio detection and sounding equipment [***], radio navigation equipment and radio remote control equipment have been on the rise since ****, recording an increase of **.*% between then and ****. On the other hand, their evolution is rather unstable, with periods of successive increases and decreases.

Main countries exporting radio detection and sounding equipment, radionavigation equipment and radio remote control equipment to France France, ****, in millions of US dollars Source: ****

The main exporters of radio detection and sounding equipment [***], radio navigation equipment and radio remote control equipment to France are the United States and Germany, who largely dominate the ranking. China completes the podium with $**.*** million exported to France.

trend in French exports of radio detection and sounding equipment [***], radio navigation equipment and radio remote control equipment France, ****-****, in billions of US dollars Source: ****

Exports of these products also increased between **** and ****, recording a **% rise in their level ...

2.1 Demand from the French car fleet

The demand for GPS trackers is largely determined by the number of cars on the road in France. In ****, the French car fleet will consist of **.* million passenger cars, *.* million light commercial vehicles (***), ***,*** heavy goods vehicles and **,*** buses and coaches.[***] What's more, the average age of vehicles on the road in France has reached ** years.

The sale of used vehicles is very popular in France today: as can be seen from the breakdown of the different types of customer, the preponderance of second-hand vehicles was almost always the order of the day. This market has also weathered the health crisis rather well, as the result for **** remains very positive, with *,***,*** used vehicle registrations, just *.*% down on ****. The trend is set to continue in ****.

Growth in new and used passenger car registrations France, ****-****, in millions of vehicles Source: ****

As shown in the graph above, the number of new vehicle registrations has fallen by **.*% from **** to ****, highlighting the resilience of the used vehicle market, which has remained very stable over the last ten years. In ****, the number of new vehicle registrations remained stable, while used vehicle registrations rose again (***).

In ****, the CNPA (***) published the carmakers' "love ratings". This shows that, in contrast ...

2.2 Demand from the motorcycle market

The motorcycle market may also prove interesting for GPS trackers.

In ****, the total number of motorized two-wheelers in France was estimated at *.* million. The number of motorized two-wheelers has remained stable over the past decade. [***] For example, it was *.* million in ****, and *.* million in ****. What's more, *.*% of households owned at least one motorized two-wheeler in ****. In detail, *.*% of households are equipped with at least a car and a motorized two-wheeler, while only *.*% of households have only a motorized two-wheeler.

With regard to new motorized two-wheeler registrations, we can note that after a decline between **** and **** (***). [***]

New registrations of mopeds and motorcycles France, **** - ****, in thousands Source: ****

2.3 Demand from corporate car fleets (1/2)

The French market is relatively important for fleet management players: the sustained growth of long-term leasing (***) has also accelerated demand for fleet management in recent decades. sesame LLD , the French association of full-service leasing companies, has noted, for example, that the number of vehicles leased under full-service leasing increased **-fold between **** and **** and that the total fleet under management represented over *.** million vehicles at the end of June ****, including ***,*** in Fleet Management.

The figures in the graph below have been calculated on the basis of SesamLLD members, who represent **.*% of the overall market. We therefore consider these figures relevant to our study.

Fleet management vehicle fleet France, June **** - June ****, in thousands of vehicles Source: ****

The graph above shows that the number of vehicles managed by fleet managers is rising steadily. Between June **** and June ****, the average increase per quarter was *.**%. However, growth rates were higher in the pre-Covid period. We will develop the impact of the health crisis later in this study.

According to Hit tracking, there are some ***,*** company vehicles on the road in France.

2.4 Demand from corporate car fleets (2/2)

Composition of French corporate vehicle fleets

In ****, **% of French companies will have at least one private car (***)

Proportion of companies with at least one passenger car or light commercial vehicle France, ****, in Source: ****

Companies most often have a fleet of * to * vehicles (***). Companies with fleets of more than *,*** vehicles represent *% of the panel questioned in theArval survey.

Number of vehicles in the fleet France and Europe, ****, in Source: Arval Graph reading: In France, in ****, **% of companies will have a fleet of * to * vehicles

Furthermore, the average vehicle ownership period for companies is * years.

Company fleets set to grow in the near future

In France, in ****, **% of companies say that the number of vehicles in their fleet will remain the same or increase over the next three years.

Fleet growth potential: Over the next three years, do you think the number of vehicles in your company's fleet will increase, decrease or remain the same? France, ****, as % of total Source: ****

Companies with between ** and ** employees, and those with more than *** employees, are most likely to envisage an increase in their vehicle fleet. What's more, with the exception of companies with fewer than ** employees, the rate of French companies seeing their vehicle fleet expand ...

3.1 Industry forces and organization

In order to study the forces at work in the GPS tracker market, we will refer to data relating to NAF code **.**Z, which defines: "Data processing, hosting and related activities". This aggregate takes into account markets other than the GPS tracker market, but is still of interest for an overall view of the forces at work in this market.

change in the number of employees in the data processing, hosting and related activities sector France, ****-****, in thousands of units Source: ****

The number of salaried employees in the data processing, hosting and related activities market has been rising steadily since ****, from **,*** in that year to **,*** in ****.

change in the number of companies in the data processing, hosting and related activities sector France, ****-****, in units Source: ****

Companies in the data processing, accommodation and related activities sector are also on the rise over the ****-**** period, recording an increase of around *% over this period. They are mainly concentrated in the Paris region, as shown on the map below.

3.2 Focus on companies selling GPS trackers

According to tracker-gps, the main players in the global GPS tracker market are Tomtom International Bv (***) and others.

In France, we don't really know who the main players are. When you search for the term "GPS trackers" on the Societe Info website, you'll find *** companies that fit the bill. We can list several companies involved in this type of product (***).

Source: ****

4.1 Offer typology

We can distinguish three types of GPS tracker:

Nomadic : This type of GPS tracker has its own power source (***). Many nomad models require no specific subscription. Price: from €***

Real-time: This type of GPS tracker shows you the vehicle's location in real time, usually with an alarm function if motion is detected, while others send signals at more or less frequent intervals. On motorcycles, it's usually connected to the wiring harness and requires special installation to prevent it from being easily spotted by thieves. Price: from €***

Blind : This type of GPS tracker is called "blind" because it is installed exclusively by a professional, who is the only person who knows its location. What's more, it operates on a specific wave network, immune to jamming, and has no user interface. In the event of theft, the vehicle owner has no way of knowing where it is. Once a complaint has been lodged, the service provider locates the vehicle and begins the search. Price: from €***.

Our analysis of the GPS tracker market has revealed several trends, particularly in terms of hardware: miniaturization (***), resistance toincreased power from the integrated magnet, for example, enabling installation under the vehicle chassis.

4.2 Most popular GPS trackers

In July ****, BFMTV carried out a series of tests to establish the best GPS trackers sold in France, based on product evaluations on the Amazon website. The table below shows the results of these tests.

4.3 Focus on Teltonika

As Teltonika has no entity in France, it is not possible to obtain data on this company's financial performance on the French market. The following data therefore concern the worldwide part:

Sales ****: *** million euros, up **% on **** (***) * million products sold by **** *,*** employees, including *** new ones in **** ** million products deployed worldwide ** offices worldwide (***) Catalog of ** products, including ** new products in ****, including * new products for the Teltonika Telematics division: eYE Beacon eYE Sensor. FMB *** Teltonika DualCam ADAS FMP***.

Below is a non-exhaustive list of Teltonika distributors in France. With the exception of Amazon, all these distributors specialize in electronics, and more specifically in networking technologies. Most of these platforms are aimed at a professional rather than a consumer audience.

Senetic(***) MHZ(***) BroadBandUser (***) Mouser (***) EuroComposant (***) TME (***) Integral System (***) Sparwan (***) VideoPlus (***) Sphinx (***) Amazon (***)

5.1 Regulations

The use of GPS beacons in companies is governed by privacy protection laws, and in particular by article *.* of the amended French Data Protection Act of January *, ****, which stipulates that data may only be collected "for specific, explicit and legitimate purposes".

The CNIL (***). This constitutes an invasion of privacy punishable by criminal penalties.

6.1 Segmentation

• Ticatag
• Go4ioT
• SLKON
• Kible Georide
• 2KD FRANCE
• Cube Track
• SMT Performances Flashbird
• Geos technology
• Charlie Solutions
• Tracker System
• Morio
• Leica Camera
• Tom Tom
• Hiboo
• Tracktor
• Okwind
• Thalie Energy
• Matawan Ubi Transports
• SITECH France
• Topcon Positionning System