The gift box market - Italy

1.1 Definition and presentation

A gift box is a formula to be offered that inside can contain different activities or products that a recipient to whom it is offered can choose from a catalog.

There are different types of gift wrapping but the two most popular formulas are the classic box in which inside one can find a predefined object/service whose value corresponds exactly to the amount paid for the box, or the "surprise box" in which inside one can always find objects or services but this time the person who buys it will not have the certainty of what he or she will find inside for that price.

This type of market can be understood as:

-Prepaid activity box market (activities such as: beauty and wellness, gastronomy and restaurants, stays and weekends, sports and adventures, etc.);

-Market of monthly subscription packages (products offered: food and beverages, cosmetics, sweets, etc.). We will not focus on this segment in this study since our catalog presents a study dedicated to this type of gift package.

The global gift package market is a relatively young market with significant growth opportunities.

In Europe, the value of the market is estimated at about 960 million euros, and the main player is the Smartbox group, which alone accounts for half of the European turnover.

The gift box market in Italy is considered stable. Here, too, the Smartbox group is considered the industry leader, and it is estimated that since its entry into the market, the growth of gift box sales has been unstoppable. Its position was then further strengthened after its acquisition of the Emozione3 brand from Italian company Wish Days, its competitor in the experience gift sector.The gift box sector is basically stable and has good prospects for future growth certainly from the point of view of innovation and technologies used.