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1 Synthèse du marché
1.1 Market presentation
Fast food is defined as "the provision of food and drink in disposable containers for consumption on the premises or to take away". This sector therefore includes fast food restaurants, restaurants offering mainly takeaway meals, the sale of meals from food trucks, stalls and tea rooms. It does not, however, include retail sales via vending machines.
Fast food is characterized by quick service, simple dishes, low prices and the ability to manage high demand. Fast food includes not only fast food restaurants, but also the fast casual range - which focuses on quality and diversity of offer - and the fast good segment , which offers a specialized and customizable offer in a pleasant environment. The main customers are both individuals and professionals.
Consumption in fast food establishments occurs at every meal of the day, at lunch and dinner, but more recently also at breakfast, a segment that is growing strongly.the global market is growing very quickly, with regional disparities: emerging economies are seeing the greatest expansion of fast food outlets, while growth in developed countries comes from a wider range of products, such as healthy alternatives.
The Brazilian fast-food market, which offers a diverse range of culinary options through international and local chains, grossed approximately R$47 billion in 2019, according to information released by the Brazilian Franchising Association (ABF) before the start of the pandemic.
The pandemic has brought about significant changes in eating habits, with a growing trend towards healthier and more personalized fast-food options in Brazil. Increasingly health-conscious, Brazilian consumers are looking for quick meals that meet specific nutritional requirements. In addition, demand for vegetarian and vegan options has also increased.
The fast food segment was the one that best overcame the situation and, since the restrictions were lifted, has once again seen strong growth dynamics. To adapt to this new reality, many restaurants have expanded their delivery services and implemented strict hygiene measures in response to operational restrictions, temporary closures and safety concerns.
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