The events agency market - Brazil

1.1 Market presentation

An events agency is responsible for imagining and planning a project through to its completion. Due to the wide range of skills required for this task, the agency usually calls on other specialized service providers, such as caterers, lighting engineers, sound engineers, animators and decorators, with whom it works closely. An events agency can be generalist or specialized in a specific area (wedding planner, team building, etc.).

The main reasons for using an events agency are as follows:

• High-quality services, highly qualified staff, high added value
• A fixed budget
• Personalized services according to the requirements and objectives of the event
• A replacement plan in case of last-minute unforeseen events.

From a global perspective, the market is growing, with an annual growth rate of 8.2% in the period from 2021 to 2028, which should bring worldwide sales to more than 20 billion dollars. The challenge over the next few years should be to reduce the environmental impact of this activity, mainly by implementing reusable and biodegradable products.

The event agency sector in Brazil is characterized by its robustness and dynamism. This sector is of significant importance to the Brazilian economy, as evidenced by the constant demand for high-quality event planning and execution services.

The COVID-19 pandemic has had a significant impact on the event agency sector in Brazil, due to restrictions on face-to-face meetings and large events. As a result, many agencies have had to reinvent themselves, creating inventive solutions for virtual events and implementing strict security measures for face-to-face events. During the health crisis, event agencies suffered greatly, both during the lockdown periods and afterwards, due to health restrictions.

however, agencies have managed to adapt and innovate. Today, the sector is undergoing a complete overhaul in the age of digitalization, and the number of agencies is increasing rapidly. At the same time, there is a growing interest in sustainability and social responsibility, with both clients and companies demanding greener and more socially conscious events.