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Summary and extracts
1 Synthèse du marché
1.1 Introduction
The electric car market is the automotive sector that includes vehicles powered by electric motors and rechargeable batteries. These vehicles provide an environmentally friendly alternative to traditional internal combustion vehicles.
This market offers a wide range of vehicles, including:
- Fully electric cars (Battery Electric Vehicles, BEVs)
- Plug-in Hybrid Electric Vehicles (PHEVs)
- Fuel cell vehicles
- Light electric vehicles for urban mobility
In the early 1900s, one-third of the vehicles in the United States were electric. But the abundance of gasoline and improvements in internal combustion engines reduced interest in e-cars until the 1970s. In 1971, a NASA electric rover landed on the moon. In 2003, Tesla Motors was founded, and in 2004, Elon Musk became a lead investor. Since then, there have been many developments in the electric car industry, such as the use of lithium-ion batteries.[Cobat]
The electric car market in Italy began to gain prominence in the early 2010s, with the introduction of the first electric car models. Key players in this sector include global automakers such as Tesla, Nissan, BMW, and Volkswagen, as well as local manufacturers such as Fiat.
Overall, there were 36,778 electric car registrations in January-July 2023, with a market share of 3.82 percent, compared to 28,372 in 2022 (3.56 percent). The BEV fleet in Italy thus reached 203,873 units.[Safe]
This study focuses on the electric car market in Italy. For detailed information on related markets, such as charging infrastructure or batteries, please refer to the specific studies available in the Businesscoot catalog.
1.2 The international market
Global sales of electric vehicles continue to set new records. During ****, more than ** million cars were sold "on tap," accounting for ** percent of total vehicle sales. Global spending on electric car purchases exceeded $*** billion in ****, up ** percent from the previous year.(***)
By ****, electric car sales are expected to reach ** million, registering ...
1.3 The Italian market
In Italy, the economic value of car manufacturing in **** amounts to ** billion euros. Compared with ****, turnover at the national level fell by **.* percent.
Automobile manufacturing Italy, ****-****, billion euros ISTAT
In Italy, the share of electric cars in the total number of cars stands at *.* percent in ****, down slightly from the ...
1.4 Import-export
The ratio of imports to exports has changed significantly in recent years in Italy. While until **** Italy could be defined as a net importer, as of **** exports of all-electric vehicles are greater than imports. Between **** and ****, the value of exports grew by *** percent year-on-year in the face of ** percent annual growth ...
1.5 Impact of the war in Ukraine
The outbreak of conflict in Ukraine combined with rising demand for semiconductors is threatening the electric car market. The rising price of nickel, a key element in battery construction, has had major repercussions on the cost of production of electric cars. In the aftermath of the Russian invasion, the price per ...
2 Analyse de la demande
2.1 The Italian demand
Between **** and ****, the average monthly expenditure of an Italian family on car purchases dropped by **.* percent. In the span of five years, it went from spending **.** euros per month to **.** euros. (***) The recorded drop in registrations suggests that a further decline will be recorded in ****.
Average monthly expenditure on automobiles Italy, ...
2.2 Demand drivers
The demand for electric cars in Italy is mainly driven by:
Environmental factors: No greenhouse gas emissions, thus contributing to the ecological transition Abatement of noise pollution
Economic factors: Lower maintenance costs due to the lack of a number of components found in internal combustion cars, such as the clutch and ...
2.3 Geographical distribution of demand
To visualize the geographical distribution of demand, a map was created with the number of electric cars by Italian macro-region.
In terms of sales, the Northeast and Northwest occupy the first (***), respectively. The gap with the North remains one of the main obstacles to overcome.
2.4 New trends in demand
In recent years, consumer preference has moved toward plug-in cars. The preference toward this type of car in Italy is mainly justified by the fear of not finding columns at which to recharge their cars. In fact, plug-in cars, unlike full electrics, can also run on internal combustion, powered by diesel ...
3 Structure du marché
3.1 The market
In Italy, the number of people employed in the sector related to the manufacture of automobiles had an uncertain trend between **** and ****. Although it is possible to record an overall growth during the period (***), after **** the trend of employment in this sector is uncertain.
Employment in automobile manufacturing
The number of ...
3.2 The value chain
Regarding raw materials, it is interesting to focus on those used in the production of electric car batteries. Lithium, cobalt and rare earths are the main components of modern lithium-ion batteries within which the energy charge is stored to power the car. Lithium is not a rare element in nature, and ...
3.3 Distribution channels
Distribution channels in the automotive sector in Italy have not changed significantly in recent years, with dealers remaining the main point of purchase and information for most consumers.
Dealers in Italy Italy, ****-****, no. ISTAT
However, technological developments have influenced some consumer behaviors:
Online buying options: several manufacturers offer the possibility ...
3.4 Main Actors
The main automakers in italy
Fiat: is a historic Italian company based in Turin, Italy, founded in **** by Giovanni Agnelli. It is one of the world's leading automakers and has been known for producing a wide range of vehicles, including cars, commercial vehicles and trucks.
Mercedez- Benz: is a renowned German ...
4 Analyse de l'offre
4.1 Type of the offer
The range of electric cars can be divided into two:
PHEV (***) cars: this type combines electric power with endothermic power, enabling one to travel part of one's journey in fully electric mode, after recharging at a charging station. Because it is rechargeable, this type of car is exempt from tax stamps ...
4.2 Prices
Although the cost of maintaining an electric car is, on average, lower than its internal combustion counterpart, the selling price of these cars is higher. The price difference finds motivation in several factors:
Innovative technology High battery costs Investment with a high degree of risk (***) Requires additional efforts in research and ...
4.3 New trends in supply: better batteries and lower costs
Tesla has recently moved forward on the adoption of a new type of battery, the ****. Adoption of this new type means lower production costs, as fewer cells are needed to create the batteries, and increased range due to a ** percent higher energy density than **** cells.(***)
A new trend, not yet adopted ...
5 Règlementation
5.1 Regulatory framework
The regulatory framework for electric vehicles
Directive ****/**/EU: the development and operation of charging infrastructure must comply with competitive market rules with open access to all entities that own and operate charging points in a space open to the public. Delegated Regulation (***) device the emits an artificial sound similar to combustion ...
5.2 State grants
Italy offers significant concessions for the purchase of electric vehicles. The first measures were introduced in **** within the Budget Law, while in **** the "ecobonus" was established. In ****, the Prime Minister's Decree (***) of April *, **** and the Decree Law on Simplifications further expanded the available financial incentives.
Currently, for the purchase of a ...
6 Positionnement des acteurs
6.1 Segmentation
Italian companies:
Foreign companies:
- Stellantis (Groupe PSA et Fiat)
- Mercedes-Benz
- Audi (Volkswagen Group)
- Hyundai Motors
- Toyota
- Tesla
- Renault Groupe
List of charts presented in this market study
- Market value of electric cars
- Market share
- Automobile manufacturing
- Electric and plug-in car registrations
- Import - export auto plug-in
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Latest news
Tesla: green light from China for Elon Musk's giant battery factory - 22/12/2023
- Tesla has signed an agreement to acquire land on the outskirts of Shanghai to build a giant battery factory.
- This is their second factory in China's economic capital, the first being an automotive gigafactory installed in 2019.
- Construction of the battery plant is due to start in the early months of 2024, with commissioning scheduled for the end of next year.
- It is to have a production capacity of 10,000 batteries a year.
- The "Megapacks" business accounted for just 5% of Tesla's sales at the start of 2023, but recorded a 40% increase in sales in 2022, reaching $3.9 billion.
- Tesla installed Megapack batteries totaling 6.5 gigawatt-hours in 2021
- China asserts itself as world leader in renewable energies
Stellantis takes a radical turn in China. - 09/12/2023
- Signature of a strategic partnership with Chinese automotive start-up Leapmotor.
- Stellantis will acquire a stake of around 21% in the company for a total of 1.5 billion euros.
- The two companies will also set up a joint venture, Leapmotor International, 51% owned by Stellantis.
- Based in the Netherlands, it will "have exclusive rights to manufacture, export and sell Leapmotor products outside China"
- The Leapmotor International joint venture is targeting 500,000 sales outside China by 2030.
- Deliveries from the Leapmotor International joint venture are scheduled to begin in the second half of 2024.
- Stellantis terminated its joint venture with Guangzhou Automobile Group (GAC) in July 2022.
- Stellantis sold three local plants to the Chinese group Dongfeng.
A hydrogen pick-up: Stellantis' answer to Tesla's Cybertruck - 06/12/2023
- Stellantis aims to launch a hydrogen version of a RAM pickup in the USA in late 2026 or early 2027.
- The hydrogen-powered pickup promises a recharge time of less than ten minutes.
- Stellantis also plans to produce a hydrogen-powered utility vehicle at "industrial volumes" in Hordain, northern France, from next year.
- Toyota, another major manufacturer, presented a prototype Hilux that runs on hydrogen.
- Rivian, a new manufacturer, has already started selling its electric van, backed by Amazon and Ford.
Stellantis aims to become world leader in utility vehicles - 24/10/2023
- Stellantis is number one in Europe and aims to become number 1 worldwide in the commercial vehicle market.
- Stellantis market share in Europe: 31%
- Twelve launches planned for Citroën, Peugeot, Fiat and Opel.
- Range of electric versions: from 330 kilometers for the minivan, to 420 for the large van.
- Stellantis has 15 factories worldwide.
- Sales of Stellantis vans in 2022: 1.6 million (out of a total of 5.8 million vehicles sold).
- Commercial vehicles account for 60 billion euros, a third of Stellantis net revenues
- Stellantis aims to double sales of light commercial vehicles by 2030.
- Stellantis' target for 2030: 40% of its LCV sales to be electrically powered.
- amazon and Merchants Fleet have ordered 12,500 electric vehicles
Stellantis steps up a gear in the commercial vehicle segment - 24/10/2023
- Stellantis presented twelve new commercial vehicles in four different brands.
- Commercial vehicles account for a third of Stellantis sales, or 60 billion euros.
- Stellantis intends to double its sales of commercial vehicles by 2030. Stellantis has a 31% market share of commercial vehicle sales in Europe and 28% in South America. The group sold 1.6 million commercial vehicles worldwide last year. Stellantis aims to generate sales of 5 billion euros from connected vehicle services by 2030.
Toyota promises batteries that will make Tesla green with envy - 05/07/2023
- Toyota is the world's leading automaker, with 10.6 million vehicles sold last year.
- Toyota plans to sell 1.5 million electric cars in 2026, 60 times more than last year.
- The group plans to market models with solid batteries in 2027-2028.
- from 2025-2026, Toyota promises models with a range of 1,000 kilometers on lithium-ion batteries, requiring just 20 minutes to increase the charge from 10% to 80%.
- Between 2026 and 2027, Toyota plans to rely on 'low-cost' bipolar liquid batteries providing 1,100 kilometers of range and recharging to 80% in thirty minutes.
- Toyota will start equipping its cars with solid batteries from 2027
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