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Summary and extracts
1 Market overview
1.1 Definition and presentation
Board games have distinguished themselves through their ability to survive time and, even today, some games create and bring together entire communities and a myriad of derivative products.
But what is a board game?
Board games are difficult to define in absolute terms, and are generally characterized by:
- More or less complex game rules;
- A minimum of 2 participants;
- The need for one or more material supports (game board, counters, pen, dice, cards).
The global board games market is projected to grow at a CAGR of over 10% during the period 2018 to 2024. A survey by researchscape revealed that 13% of Americans between 18-80 yeras play board game every week once or more, 19% a few times a month, and 9% once a month. 17% of respondents never payed board games.
The board games market is fragmented; barriers to entry remain low; the creation of board games does not require any molding or tooling, consequently keeping costs down. Larger players include Hasbro, Mittel, and Ravensburger.
Innovation in the board game market is likely to contribute to growth; this includes measures such as introduction of strategic products, leveraging global retail trends, and crowdfunding boosters paving growth paths. [arizton]
List of charts presented in this market study
- Board game industry revenues
- Ce que pense la population des jeux de société
- Part des femmes et des hommes qui aiment les jeux de société
- Proportion des différentes générations qui affirment aimer les jeux de société
- Évolution de l'intérêt pour la recherche "jeu de société" sur Google
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Latest news
Hasbro: the demise of the parent company of Monopoly, Nerf and Play-Doh - 12/12/2023
- Last January, the company had already decided to lay off 1,000 people, i.e. 15% of its workforce at the time, out of a total of 6,500 employees.
- a further 900 positions will be eliminated over the next two years.
- In August, the group sold part of its entertainment business, its eOne Film & TV division, which produces Peppa Pig cartoons and My Little Pony films. Lionsgate Studios bought the business for $500 million.
Hasbro sells its film and entertainment business to Lionsgate - 04/08/2023
- Hasbro's eOne Film & TV division has been sold to Lionsgate for $500 million (458 million euros).
- Hasbro had acquired eOne in 2019 for $4 billion.
- In 2021, Hasbro sold the music business to Blackstone for $385 million.
- In 2021, eOne generated sales of $829 million, representing around 14% of Hasbro's sales.
Barbie: The Billion Dollar Movie - 01/08/2023
- The "Barbie" film generated $775 million in worldwide box-office receipts, including $351 million in the USA and Canada alone.
- It will be the third highest-grossing film at the global box office in 2023.
- The Mattel Group has announced fourteen other film projects.
Hasbro: Furby, the cult toy of the 2000s, makes a comeback - 27/06/2023
- The new generation of Furbys goes on sale
- Two flashy models available: one in purple and blue, the other in coral and yellow
- 5 voice-activated modes
- 40 million Furbys sold worldwide in three years in the 90s and 2000s, including two million in France
- Hasbro took over Furby production in 2005
- Toy mainly for children aged 6 to 9
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the board game market | United States
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