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Summary and extracts
1 Market overview
1.1 Definition and presentation
Board games have stood out for their ability to survive the test of time, and even today, some games create and gather entire communities and a myriad of derivative products.
But what is a board game?
Board games are difficult to define in absolute terms and are generally characterized by
- More or less complex game rules;
- A minimum of 2 participants;
- The need for one or more material supports (game board, counters, pen, dice, cards).
The global board game market is expected to grow at a CAGR of over 10% between 2020 and 2026. A survey revealed that in 2018, the favorite board game of the British was Monopoly, followed closely by Scrabble. Monopoly was still the best-selling game on Amazon UK in February 2022.
The board game market is fragmented; barriers to entry remain low; no molding or tooling is required to create board games, keeping costs low. The largest companies in the industry are Hasbro, Mittel and Ravensburger.
Innovation in the board game market is likely to contribute to growth; this includes measures such as introducing strategic products, exploiting global retail trends, and popularizing crowdfunding, which opens up opportunities for growth.[arizton]
List of charts presented in this market study
- Board game industry revenues
- The UK market for board games and puzzles
- Attendance at the annual UK Games Expo
- Board games - Google Trends index
- Total weekly expenditure of UK households on board games, toys and entertainment
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Latest news
Corinne Derudder (Asmodee): "Pokémon cards are far from being our only asset" - 11/04/2024
- - Takeover of Asmodee by the Embracer group at the end of 2021 for 2.75 billion euros.
- - Position of Asmodee as number 3 in games and toys in France in 2023.
- - Annual sales in France: 8 million games.
- - Workforce in France: 700 employees.
- - Worldwide workforce: 2,600 employees.
- - Number of design studios: 25.
Hasbro: the demise of the parent company of Monopoly, Nerf and Play-Doh - 12/12/2023
- Last January, the company had already decided to lay off 1,000 people, i.e. 15% of its workforce at the time, out of a total of 6,500 employees.
- a further 900 positions will be eliminated over the next two years.
- In August, the group sold part of its entertainment business, its eOne Film & TV division, which produces Peppa Pig cartoons and My Little Pony films. Lionsgate Studios bought the business for $500 million.
Hasbro sells its film and entertainment business to Lionsgate - 04/08/2023
- Hasbro's eOne Film & TV division has been sold to Lionsgate for $500 million (458 million euros).
- Hasbro had acquired eOne in 2019 for $4 billion.
- In 2021, Hasbro sold the music business to Blackstone for $385 million.
- In 2021, eOne generated sales of $829 million, representing around 14% of Hasbro's sales.
Hasbro: Furby, the cult toy of the 2000s, makes a comeback - 27/06/2023
- The new generation of Furbys goes on sale
- Two flashy models available: one in purple and blue, the other in coral and yellow
- 5 voice-activated modes
- 40 million Furbys sold worldwide in three years in the 90s and 2000s, including two million in France
- Hasbro took over Furby production in 2005
- Toy mainly for children aged 6 to 9
Asmodee strengthens its position in Oceania and the UK with the acquisition of VR Group - 20/10/2022
- worldwide sales of 1.1 billion euros by 2021
- Acquisition of VR Group, one of the leading distributors of board games in Australia, New Zealand and the United Kingdom
Takeover of Asmodee by the Embracer Group: the alliance between board games and video games - 16/12/2021
- Swedish Embracer Group, 86 development studios and 9000 employees in 40 countries
- one of the major players in the video game industry
- Valued at 9.5 billion euros on the Stockholm stock exchange
- Asmodée the largest independent player in the board game sector
- In 2020, the group sold over 39 million games in more than 50 countries
- Valuation of 3 billion euros in 2020
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