Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
La radio consiste à diffuser un signal via des ondes électromagnétiques, ces signes sont reçus par le public sur une fréquence précise. On trouve plusieurs types de radio :
- Des radios généralistes
- Des radios musicales
- Des radios thématiques : culture, information, etc..
Le marché mondial de la radio est estimé à plus de 110 milliards de dollars. L’Europe occidentale est la première région du monde et concentre environ la moitié de l’activité mondiale, loin devant l’Amérique du Nord qui est la seconde région d’activité à l’échelle mondiale. Le marché a toutefois profondément changé ces dernières années avec l’essor des radios sur internet, qui se sont affirmées comme des relais de croissance du marché, tout en fragilisant la situation des radios traditionnelles.
En Espagne, le temps quotidien moyen passé à écouter la radio a connu son apogée en 2003 pour atteindre 117,7 minutes, avec une baisse tendancielle jusqu’en 2021 où il a atteint 92,1 minutes dans la péninsule. Parmi les principales chaînes de radio, on peut citer RTVE, Atresmedia, Prisa ou encore Vocento. La base de consommateurs de la radio reste très solide avec une base fidèle, même si le temps passé sur le smartphone continue d’augmenter, au détriment des autres supports de communication, y compris la radio.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
le marché de la radio | Espagne
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) ES Espagne
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
