Copy of the coffee machine market - Italy

1.1 Definition and presentation

The term espresso machine (in Italy also simply coffee machine) refers to a household appliance for semi-automatic preparation of espresso coffee. Several types of coffee machines are distinguished, the main ones being as follows: capsule and pod coffee machines automatic espresso machines manual espresso machines. the electric coffee makersThe global market size of coffee machines has been estimated at $15,340.33 million in 2021 and is expected to reach $20,596.79 million by 2028; it is expected to grow by 4.3% from 2021 to 2028.

Increased coffee consumption in Asian countries is one of the key factors driving market growth. In addition, the introduction of new products, such as green and organic coffee, is expected to lead to high consumption, contributing to market growth. In addition, the rapidly growing market for Ready-to-Drink beverages, particularly coffee-infused beverages, is stimulating market development. As for Italy, the country with Germany and Switzerland, sum more than two-thirds of the total world production of traditional and superautomatic machines.

Italy has more than 30 thousand espresso machines in the horeca of which 85 percent are traditional, corresponding to a market value of more than 40 million euros at selling price. Major international players include Panasonic productnation, Nescafe, Kenwood, Gaggia, Miele, Venusta, Delonghi, Krups, Breville, Morphy Richards, AeroPress, Whirlpool Corporation, Philips, Midea. In retail, the top three groups in Italy are Lavazza, Nestlé, and Kimbo, which absorb 58 percent of modern retail. In this channel, the private labels of the large-scale retail groups and chains also assume a significant coffee machines 2 weight 9% approximately of the total sales in this specific sector).