Naturalia: The latest figures, news and market research on Naturalia

Turnover: 355 million EUR (2022)

Country: France

Founded in 1973, Naturalia was the pioneer of organic food in France.

The first Naturalia store was launched in 1973. The brand then opened its first stores outside the Île-de-France region in 2011, in Antibes, Lyon, Marseille and Alsace. It finally opened 3 organic and 100% vegan stores in Paris and Vincennes in June 2017, as well as a store in Luxembourg in September 2017.

News

Food: Naturalia focuses on health 07/04/2023

Biocoop dominates 50% of the market.
Organic market down 12% by 2022.
95% of French people find organic stores boring and austere.
Food inflation averages 17%.
- Organic food 50% more expensive than conventional food.
- Naturalia has closed 26 unprofitable stores by 2022, and has convinced 12 independents to join them, to which 11 new stores have been added.
- The network now has 245 outlets.
- Naturalia sales in 2022: 355 million euros, in 2020: 395 million euros in 2021: 385 million euros

Naturalia cuts back on organic products to win new customers 06/04/2023

Organic consumption has fallen over the last two years.
Naturalia offers 95% organic products.
According to NielsenIQ, sales of products labelled "organic" have fallen by 7.4% in supermarkets in 2022, and by 12% in specialist outlets
Naturalia sales are down 7%.
The chain has closed 26 unprofitable stores.
Organic products on average 30% more expensive than non-organic products.

Naturalia and Biocoop: two divergent strategies to emerge from the crisis 16/11/2022

Sector sales down 13% since start of 2022
Organic production costs on average 54% more than conventional production
Les Nouveaux Robinson cease trading
Biocoop 780 stores and Naturalia (Groupe Casino) are the sector leaders

Over 500 Naturalia products available on Deliveroo 12/07/2022

500 references are available on the home delivery platform

Naturalia organizes a campaign for organic and local products 02/05/2022

Naturalia's sales were 385 million euros in 2021 with 259 stores
Its organic sales in supermarkets fell by 3% in 2021 and by 6.7% in the first quarter of 2022.
The main reasons identified by industry professionals for this decline are: competition from a growing number of increasingly vague quality labels (pesticide-free, farmhouse, sustainable agriculture, HVE, etc.), and the development of local products, which are often seen by consumers as having all the virtues of organic produce
At Naturalia, 93% of suppliers are French SMEs, and over 400 products are manufactured less than 150 km from the stores

French competition authority gives Naturalia the go-ahead to buy Salej stores 15/02/2022

Naturalia has obtained the green light from the French Competition Authority to acquire 15 organic stores in the south and east of France
These are Salej stores, which are to be acquired by Naturalia.

Financial Data

DUNS: 302474648

Legal Name: NATURALIA FRANCE

Address: 14 RUE MARC BLOCH 14 A 16, 92110 CLICHY

Number of employees: Entre 1 000 et 1 999 salariés (2020)

Capital: 240 000 EUR

Financial Data:

Year	2019	2018	2017	2016	2015
Turnover	291 286 641	264 778 611	235 449 193	201 015 537	157 339 910
Gross margin (€)	112 565 690	102 039 574	90 778 805	77 060 505	-
EBITDA (€)	16 210 922	16 884 438	14 230 429	12 485 175	-
Operating profit (€)	7 818 241	9 201 508	7 771 828	5 952 796	-
Net profit (€)	3 116 574	4 430 015	4 554 426	3 042 133	114 387
Turnover growth rate (%)	10	12,5	17,1	27,8	-
Ebitda margin rate (%)	5,6	6,4	6	6,2	-
Operating margin rate (%)	2,7	3,5	3,3	3	-
Working Capital (turnover days)	-109,8	-121,3	-140,1	-150,2	-
Working Capital requirements (turnover days)	-2,2	10,4	3,9	1,8	-
Net margin (%)	1,1	1,7	1,9	1,5	-
Added value / Turnover (%)	20,5	20,9	20,8	21,1	-
Wages and social charges (€)	38 324 618	33 942 122	29 948 901	25 810 449	-
Salaries / Turnover (%)	13,2	12,8	12,7	12,8	-