Turnover: 57.8 million EUR (2021)
Country: France
Kusmi Tea was founded in St. Petersburg in 1867. It is positioned in the premium tea segment, offering various blends of Russian, Indian, Chinese and Sri Lankan origin, as well as plants and fruits for infusions.
The company was acquired in 2001 by the Orientis Group, which also owns the Løv Organic brand.
News
The quality tea brand brings all its manufacturing back to France 16/04/2021
- 10 employees in 2003, 500 employees in 2020 (including 150 in Le Havre)
- 85 stores in France
- Exports to 35 countries
- 15% reduction in the price of 20-bag boxes after relocation
Kusmi Tea seduces the Elysée Palace. 05/10/2020
- Kusmi Tea entered the Elysée Palace boutique in summer 2020.
- Kusmi Tea employs around 150 people at its workshops in Saint-Vigor-d'Ymonville (Seine-Maritime), near Le Havre.
- The company repatriated the production of its teas in bags to France in 2018, which were previously manufactured in Morocco.
Kusmi Tea adapts to the environment 24/08/2020
- Premium tea brand
- Product range goes organic
- Sales of 70 million euros in 2019
- Full switch to organic by early 2021
- Tea bag production repatriated to Le Havre 2 years ago
- 85 stores in France
- 550 employees
Kusmi Tea: from local business to tea empire. 07/08/2020
- Kusmi Tea is one of France's leading premium tea brands, with over 150 years of history.
- The company was founded by Pavel Mikhailovich Kousmichoff in Saint Petersburg.
- In 2003, Kusmi Tea was acquired by French entrepreneurs Sylvain and Claude Orebi
- Kusmi Tea enters Monoprix stores in 2005
- In ten years, Kusmi Tea has set up some twenty stores in France, including one on the Champs-Elysées in 2012.
- The Orientis Group, owner of Kusmi Tea, has around 70 stores in France and 15 internationally, in 35 countries.
- Kusmi Tea is present in over 250 Monoprix stores and 200 delicatessens in France.
- The company offers over 100 tea blends, produced near Le Havre.
- The aim is to open around 50 stores in Europe over the next five years, and to expand in the United States.
- Within 10 years, Kusmi Tea aims to become the world leader in the premium tea market.
Financial Data
DUNS: 350283057
Legal Name: ORIENTIS GOURMET
Address: 89 AVENUE NIEL , 75017 PARIS
Number of employees: Entre 500 et 999 salariés (2021)
Capital: 11 494 591 EUR
Financial Data:
| Year | 2021 | 2017 | 2016 | 2015 |
|---|---|---|---|---|
| Turnover | 57 829 115 | 70 840 439 | 66 776 999 | 60 667 698 |
| Gross margin (€) | 40 245 156 | 48 024 025 | 44 515 952 | - |
| EBITDA (€) | 3 927 883 | 4 328 320 | 5 602 449 | - |
| Operating profit (€) | 1 327 658 | 1 883 114 | 3 616 172 | - |
| Net profit (€) | 118 522 | 604 899 | 1 770 896 | 1 341 403 |
| Turnover growth rate (%) | 9,5 | 6,1 | 10,1 | - |
| Ebitda margin rate (%) | 6,8 | 6,1 | 8,4 | - |
| Operating margin rate (%) | 2,3 | 2,7 | 5,4 | - |
| Working Capital (turnover days) | 153,7 | 119,6 | 117,4 | - |
| Working Capital requirements (turnover days) | 123,9 | 95,1 | 94,9 | - |
| Net margin (%) | 0,2 | 0,9 | 2,7 | - |
| Added value / Turnover (%) | 36,7 | 37,6 | 39,8 | - |
| Wages and social charges (€) | 16 559 262 | 21 554 741 | 19 732 217 | - |
| Salaries / Turnover (%) | 28,6 | 30,4 | 29,5 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Directeur général | Arnaud | Fleury | 51 | |
| Directeur général | Claude | Orebi | 66 |
Studies mentioning this company
The tea market - France
Other companies mentioned:
- Kusmi Tea
- Le Palais des Thés
- Pages Infusions
- Les jardins de Gaïa (MAKA)
- Herbissima
- Thés de la Pagode
- Comptoirs Richard
- SCOP-TI
- George Cannon
- La Route des Comptoirs
- La compagnie coloniale
- Betjeman & Barton
- Comptoir Francais du thé
- JDE France (Jacobs Douwe Egberts)
- Lipton (Unilever)
- Tetley
- Twinings Foods International
- Yogi Tea
- La Tisanière
- Les 2 Marmottes
- Thés Éléphant (Scoop TI)
- Etienne Coffee & Shop
- Unilever Groupe
- Nestlé Groupe
- Maison Bourgeon
- Ethiquable
- Dammann Frères (Illy Group)
- Maison Lagrange
- Coffea
- Ecotone Groupe (Alter Eco, Bjorg, Bonneterre)
- Mariage Frères
- Orientis - Løv Organic
The infusion market - France
Other companies mentioned:
- Lipton (Unilever)
- Twinings Foods International
- La Tisanière
- Ecotone Groupe (Alter Eco, Bjorg, Bonneterre)
- Thés Éléphant (Scoop TI)
- Yogi Tea
- Kusmi Tea
- Mariage Frères
- Pages Infusions
- Clipper Tea
- Le Palais des Thés
- Les jardins de Gaïa (MAKA)
- Herbissima
- Thés de la Pagode
- La Route des Comptoirs
- SCOP-TI
- Betjeman & Barton
- Comptoir Francais du thé
- Les 2 Marmottes
- Chic des plantes
- Happy plantes
- Unilever Groupe
- Oviatis
The tea room market - France
Other companies mentioned:
- Bertrand Groupe
- Ladurée (Lov Groupe)
- Betjeman & Barton
- Mariage Frères
- Angelina Salon de Thé (Bertrand Groupe)
- Au fond du jardin
- Bernachon
- Christian
- Comptoirs Richard
- Dammann Frères (Illy Group)
- Kusmi Tea
- Meert
- Coffea
- Conservatoire des Hémisphères
- Café Kousmichoff (Kusmi Tea)
- L’Essence du Thé (George Cannon)
- Twinings Salon de thé
- Le Dali (Hotel Meurice)
- La Mosquée de Paris
- Le 68 Guy Saint Martin (Guerlain & Guy Martin Atelier)
- Le Grand Café Pouchkine Madeleine
- Le Loir dans la théière
The delicatessen market - France
Other companies mentioned:
- Comtesse du Barry
- Fauchon
- Maison Brémond 1830
- Petrossian
- Valette
- La Grande Épicerie de Paris
- Galeries Lafayette Gourmet (groupe Galeries Lafayette)
- Printemps du Goût
- Pourdebon
- Le Palais des Thés
- Kusmi Tea
- Le Comptoir de Mathilde
- De Neuville
- Yves Thuriès
- Coffea
- Betjeman & Barton
- Eataly
- Carrefour Groupe
- Intermarché ITM Les Mousquetaires
- E.Leclerc
- Système U
- Auchan groupe
- Lidl France
- Edélices
- La Tour de Pise
- Kaviari Delikatessen
- L'Amour du Terroir
- Maison Balme
- Supermercato Giuseppe
- BienManger.com
- Mes Pep'eat