General Mills: The latest figures, news and market research on General Mills

Turnover: 19.17 billion USD (2021)

Country: United States

General Mills, Inc. is an American multinational manufacturer and marketer of foods sold in retail stores.

The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms.

Some brands are marketed outside the USA and Canada, notably in the UK, through the Cereal Partners joint venture with Nestlé.

Sale of Yoplait to the Sodiaal cooperative in 2021

News

Stripped of Yoplait, General Mills rides the snacking wave in France 19/09/2024

- General Mills concentrates 63% of its sales in North America, totalling $12.5 billion.
- In 2023, the group has recorded near double-digit growth in its business, with investments increasing by 15% to 20%.
- The Nature Valley cereal bar has quadrupled its sales in four years, reaching 25% of the French cereal bar market, ahead of LU's Grany (9%), as well as Nestlé and Kellogg's.
- 42% of Nature Valley buyers are new consumers.
- The Häagen-Dazs ice cream division, equivalent in sales to Old El Paso products, benefits from increased visibility thanks to its 60 boutiques.
- Häagen-Dazs products sold outside North America and Japan are produced in Tilloy-lès-Mofflaines, France, and exported to 90 countries.

How General Mills and TotalEnergies are developing the circular economy around the BioBéarn site 15/07/2024

Food manufacturer General Mills, which owns a Géant Vert canning plant near Labatut (Landes), supplies 50% of the inputs to the BioBéarn site (Pyrénées-Atlantiques), the largest methanizer operated by TotalEnergies in France

october 17, 2019 - the challenge of a new image for General Mills - source(Les Echos)

40,000 employees worldwide
51% stake in Yoplait acquired in 2011
Acquisition of Blue Bufallo for $8 billion (dog food)

Financial Data

DUNS: 319679825

Legal Name: GENERAL MILLS FRANCE

Address: 30 CRS DE L'ILE SEGUIN , 92100 BOULOGNE-BILLANCOURT

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 31 693 807 EUR

Financial Data:

Year	2021	2020	2019	2018	2017	2016
Turnover	256 519 114	243 018 546	222 096 677	265 333 062	305 300 304	310 773 569
Gross margin (€)	95 625 620	103 787 153	84 829 743	85 480 803	101 025 311	98 177 054
EBITDA (€)	12 208 080	7 456 488	5 812 041	6 718 007	5 559 020	5 436 525
Operating profit (€)	11 781 608	6 858 898	4 775 245	6 325 906	5 006 008	4 418 001
Net profit (€)	1 535 394	559 073	747 253	1 697 276	1 624 466	-1 880 895
Turnover growth rate (%)	5,6	9,4	-16,3	-13,1	-1,5	-1,4
Ebitda margin rate (%)	4,8	3,1	2,6	2,5	1,8	1,7
Operating margin rate (%)	4,6	2,8	2,2	2,4	1,6	1,4
Working Capital (turnover days)	65,1	62,4	50,3	73,1	54,5	91,5
Working Capital requirements (turnover days)	-15,9	9,3	-18,1	7,4	10,9	22,6
Net margin (%)	0,6	0,2	0,3	0,6	0,5	-0,6
Added value / Turnover (%)	25,5	25,3	22,2	18,1	13,8	11,8
Wages and social charges (€)	51 198 286	51 209 611	38 028 989	36 711 794	33 717 203	28 947 109
Salaries / Turnover (%)	20	21,1	17,1	13,8	11	9,3