Turnover: 19.17 billion USD (2021)
Country: United States
General Mills, Inc. is an American multinational manufacturer and marketer of foods sold in retail stores.
The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms.
Some brands are marketed outside the USA and Canada, notably in the UK, through the Cereal Partners joint venture with Nestlé.
Sale of Yoplait to the Sodiaal cooperative in 2021
Financial Data
DUNS: 319679825
Legal Name: GENERAL MILLS FRANCE
Address: 30 CRS DE L'ILE SEGUIN , 92100 BOULOGNE-BILLANCOURT
Number of employees: Entre 500 et 999 salariés (2020)
Capital: 31 693 807 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|
| Turnover | 256 519 114 | 243 018 546 | 222 096 677 | 265 333 062 | 305 300 304 | 310 773 569 |
| Gross margin (€) | 95 625 620 | 103 787 153 | 84 829 743 | 85 480 803 | 101 025 311 | 98 177 054 |
| EBITDA (€) | 12 208 080 | 7 456 488 | 5 812 041 | 6 718 007 | 5 559 020 | 5 436 525 |
| Operating profit (€) | 11 781 608 | 6 858 898 | 4 775 245 | 6 325 906 | 5 006 008 | 4 418 001 |
| Net profit (€) | 1 535 394 | 559 073 | 747 253 | 1 697 276 | 1 624 466 | -1 880 895 |
| Turnover growth rate (%) | 5,6 | 9,4 | -16,3 | -13,1 | -1,5 | -1,4 |
| Ebitda margin rate (%) | 4,8 | 3,1 | 2,6 | 2,5 | 1,8 | 1,7 |
| Operating margin rate (%) | 4,6 | 2,8 | 2,2 | 2,4 | 1,6 | 1,4 |
| Working Capital (turnover days) | 65,1 | 62,4 | 50,3 | 73,1 | 54,5 | 91,5 |
| Working Capital requirements (turnover days) | -15,9 | 9,3 | -18,1 | 7,4 | 10,9 | 22,6 |
| Net margin (%) | 0,6 | 0,2 | 0,3 | 0,6 | 0,5 | -0,6 |
| Added value / Turnover (%) | 25,5 | 25,3 | 22,2 | 18,1 | 13,8 | 11,8 |
| Wages and social charges (€) | 51 198 286 | 51 209 611 | 38 028 989 | 36 711 794 | 33 717 203 | 28 947 109 |
| Salaries / Turnover (%) | 20 | 21,1 | 17,1 | 13,8 | 11 | 9,3 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | David, Dominique, Olivier | BRODOWSKA | 51 |
Studies mentioning this company
The breakfast cereal market - UK
Other companies mentioned:
- Kellogg’s
- Weetabix LTD
- General Mills
- Nestlé UK
- Arrowhead Mills
- Jordan Dorset Ryvita
- Tesco
- Sainsburys
- Raisio
- Nature’s Path
- The Spoon
- Deliciously Ella
- Cereal Killer Café
The ice cream and sorbet market - France
Other companies mentioned:
- General Mills
- Mars Group
- Thiriet
- R&R ICE CREAM (Froneri)
- La Charlotte
- J P LALLEMAND
- Amorino
- Senoble Retail
- O sorbet d'amour
- Crème
- Unilever Groupe
- Nestlé Groupe
- Oasis Sirop (Suntory Beverage & Food France)
- Andros Groupe
- Carte d'Or (Unilever)
- Glace des Alpes
- Alfagel
- Ferrero
- Froneri Group (PETERS ICE CREAM)
- Yetigel
The glacier market - France
Other companies mentioned:
- La Compagnie des Desserts
- Amorino
- Crème
- Terre Adélice
- Scaramouche
- Berthillon
- Glace Bachir
- La Tropicale Glacier
- General Mills
- HAAGEN-DAZS - General Mills France
- Maison Carette
- Unilever Groupe
- Glace des Alpes
- La Fabrique Givrée
- Pozzetto
- La Maison du Glacier
The spices market - France
Other companies mentioned:
- Amora Maille
- McCormick
- General Mills
- Kraft Heinz
- Arcadie
- Fuchs Gewürze
- Sainte-Lucie
- Ducros (McCormick France)
- Moiret Ets
- Perles d'Anjou - CAPL (Coopérative agricole des Pays de la Loire)
- Trescarte
- Eric Bur
- Epices du Monde
- Daregal
- Colin Ingredients
The Infant Food Market - France
Other companies mentioned:
- Nespresso (Nestlé)
- HiPP
- Vitagermine
- Nutriset
- Laboratoires Gilbert (GILBERT Groupe)
- Nutriben (Alter Pharmacia)
- Sodilac (Groupe Savencia)
- Even Groupe
- Sodiaal Groupe (Coopérative)
- General Mills
- Babybio Vitagermine
- Abbott Groupe
- Good Goût (H&M group)
- Blédina (Danone)
- Gerber (Neslé groupe)
- Gallia Laboratoire Bledina
- Guigoz (Nestlé)
- Lemiel (Lactalis Nutrition)
- Materna (Lact'Union)
- Milupa
- Nestlé Nidal
- Picot (Lactalis)
- Potpotam
- Youji
- Nümi
- Nutribio (Sodiaal)
- Reckitt Bencksider France
- Idil Fibres Optiques
- Abott
The ice cream and sorbet market - UK
Other companies mentioned:
- Unilever Groupe
- Nestlé Groupe
- Tesco
- Sainsburys
- Aldi
- General Mills
- Marks & Spencer
The breakfast cereal market - France
Other companies mentioned:
- Kellogg’s
- Bjorg (Ecotone)
- Jordans
- Nestlé Groupe
- Quaker Oats Company (Pepsico Group)
- Chabrior (ITM Intermarché)
- General Mills
- Grillon d'Or
- Joseph Favrichon
- La Vie Claire
- Terres et Cereales (Céréceco)
- Verival
- Dailycer