Decathlon Groupe: The latest figures, news and market research on Decathlon Groupe

Turnover: 15.6 billion EUR (2023)

Country: France

Decathlon is a French company founded in 1976 by Michel Leclercq, specializing in the production of clothing and sporting goods.
The company is owned by the Mulliez family and employees.
The company is present in 59 countries and has nearly 1,700 stores, including 324 in France.
In 2022, turnover in France will be 4.5 billion euros and the number of employees will be 22,500
In Italy, there are 125 Decathlon stores.

Decathlon: all the 2023 performance figures 05/04/2024

Decathlon revolutionizes itself to become a global brand 13/03/2024

- Company sales: 15.4 billion euros
- Number of stores: Over 1700
- Presence in 69 countries
- Number of brands developed by employees : Over 70
- Number of disciplines covered by brands: Around one hundred
- Focus on product-related services: rental, second-hand, subscription, recycling, etc.

Decathlon sells store walls worth 600 million euros 12/12/2023

The network has 1,751 stores worldwide.
Decathlon has just sold the premises of 90 of its stores for 600 million euros.
The decision to remove many of the company's brands from the shelves. Of the current 49, only about 15 are expected to remain by next year.
The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.

Decathlon: camping aisles looted in Israel after Hamas amas raid 17/10/2023

Decathlon changes strategy 22/07/2023

Decathlon plans to reduce the number of its brands from 49 to about 15 by next year.
The company aims to reduce its store offerings by 20 percent by streamlining its brands.
The company has 1,751 stores worldwide, including 325 in France.
In 2022, Decathlon generated sales of 15.4 billion euros, including 4.7 billion in France.
Decathlon's online sales accounted for 16.8 percent of total sales in 2022, up from 20.8 percent in 2021.
In the past two years, Decathlon has begun to reduce the sales area of some of its stores from 500 to 1,500 m2.
Its rival Intersport, with 800 stores and sales of 3.3 billion euros, is targeting sales of 5 billion euros by 2025.

Exit from Russia does not hinder Decathlon's expansion 04/04/2023

Number of stores: 1,751 in 69 countries
Turnover in 2022: 15.4 billion euros (+12%) Net profit in 2022: 923 million euros (+10 million euros compared to 2021)
New store openings in 2022: 70
Like-for-like sales growth in 2022: 13
Share of digital sales: 17% in 2022, up from 8% in 2019
Percentage of business in France: 25 percent (with 325 stores)
Sales in France: €4.7 billion in 2022, up 12% from the previous year
Second-hand products: 300,000 sold by 2022, available in nine out of ten stores.
Rental: launched in 2022, with 4% of children's bicycles purchased this way.

Decathlon: 12% growth in 2022 04/04/2023

Decathlon unveiled its "Magic Bike," a highly connected electric bicycle concept. 11/06/2022

Décathlon has unveiled the Magic Bike, an ultra-connected pedal-assisted bicycle.
It was developed by the B'Twin brand and its design is not yet complete
The bike uses a recognition system to automatically unlock itself when you approach the manufacturer.
It has a screen that displays data such as speed, time, route, etc.
The bicycle is powered by an electric motor capable of reaching a speed of 25 km/h
The battery range can be extended to 90 kilometers

Decathlon is currently testing the rental of sports equipment for "on-demand use." 24/05/2022

Décathlon is testing a Netflix-style sports equipment rental service, based on the analysis of data from 70 households, which could eventually replace the purchase of products
The goal is to spread sports equipment rental in France.
The reuse rate of equipment is 70%.
The cost of renewing inventory through rental is estimated at 8 to 12 percent of operating profit

DUNS: 500569405

Legal Name: DECATHLON FRANCE

Address: 4 BD DE MONS , 59650 VILLENEUVE D'ASCQ

Number of employees: Plus de 10 000 salariés (2020)

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	3 395 133	2 875 453 631	3 146 023 357	3 068 117 982	3 258 344 771	3 150 776 696	3 083 434 132
Gross margin (€)	1 190 701	992 914 448	1 107 134 555	1 040 389 382	1 134 956 019	1 107 721 071	-
EBITDA (€)	175 497	105 948 942	139 286 764	88 147 006	164 519 115	184 815 816	-
Operating profit (€)	122 091	57 869 516	86 903 927	35 347 289	115 718 599	139 639 177	-
Net profit (€)	72 115	28 941 355	37 821 012	23 183 639	70 202 625	100 142 701	94 910 337
Turnover growth rate (%)	18,1	-8,6	2,5	-5,8	3,4	2,2	-
Ebitda margin rate (%)	5,2	3,7	4,4	2,9	5	5,9	-
Operating margin rate (%)	3,6	2	2,8	1,2	3,6	4,4	-
Working Capital (turnover days)	3,8	5,3	-4,4	-2,3	-1,5	4,7	-
Working Capital requirements (turnover days)	-29	-23,2	-17,3	-27,5	-22,1	-26,1	-
Net margin (%)	2,1	1	1,2	0,8	2,2	3,2	-
Added value / Turnover (%)	21,3	20	21,2	19,6	21,7	22	-
Wages and social charges (€)	436 815	365 649 688	427 415 552	419 947 892	447 973 594	428 665 512	-
Salaries / Turnover (%)	12,9	12,7	13,6	13,7	13,7	13,6	-