Decathlon Groupe: The latest figures, news and market research on Decathlon Groupe

Turnover: 15.6 billion EUR (2023)

Country: France

Décathlon is a French company founded in 1976 by Michel Leclercq, specializing in the production and distribution of clothing and sporting goods. The company is owned by the Mulliez family and its employees.

News

Decathlon: all the 2023 performance figures 05/04/2024

- Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- Decathlon presence: 78 countries.
- Number of products sold worldwide last year: 1.19 billion.
- Share of digital sales: 17.4%
- Sales in France: 4.752 billion euros, up +1.24% on 2022.
- Total number of stores worldwide: 1,749, including 319 in France.
- Total number of employees: 101,000, including 24,000 in France.

Decathlon revolutionizes itself to become a global brand 13/03/2024

- Company sales: 15.4 billion euros
- Number of stores: Over 1700
- Presence in 69 countries
- Number of brands developed by employees : Over 70
- Number of disciplines covered by brands: Around one hundred
- Focus on product-related services: rental, second-hand, subscription, recycling, etc.

Decathlon sells store premises for 600 million euros 12/12/2023

The network has 1,751 stores worldwide.
Décathlon has just sold the walls of 90 of its stores for 600 million euros.
The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.

Decathlon: camping aisles looted in Israel after Hamas raid amas 17/10/2023

Number of Decathlon employees in Israel: 500
Number of Decathlon stores in Israel: 10
Most popular sector: Camping

Decathlon changes strategy 22/07/2023

Decathlon intends to reduce the number of its brands from 49 to around 15 over the next year.
The company aims to reduce the in-store offer by 20% by streamlining its brands.
The company has 1,751 stores worldwide, including 325 in France.
In 2022, Decathlon generated sales of 15.4 billion euros, including 4.7 billion euros in France.
Decathlon's online sales accounted for 16.8% of total sales in 2022, rising to 20.8% in 2021.
Over the past two years, Decathlon has begun to reduce the sales area of some of its stores from 500 to 1,500 m2.
Its rival Intersport, with 800 stores and sales of 3.3 billion euros, is aiming for sales of 5 billion euros by 2025.

Russia's withdrawal does not hinder Decathlon's expansion 04/04/2023

Number of stores: 1,751 in 69 countries
Sales in 2022: 15.4 billion euros (+12%) Net profit in 2022: 923 million euros (+10 million euros vs. 2021)
New store openings in 2022: 70
Like-for-like sales growth in 2022: 13
Share of digital sales: 17% in 2022, versus 8% in 2019
Share of business in France: 25% (with 325 stores)
Sales in France: 4.7 billion euros in 2022, up 12% year-on-year
Used goods: 300,000 sold by 2022, available in nine out of ten stores.
Rental: launched in 2022, with 4% of children's bikes purchased this way.

Décathlon: 12% growth by 2022 04/04/2023

- Sales in 2022: 15.4 billion euros
- Sales growth over 2021: 12%
- E-commerce share of sales: 17%
- Net profit in 2022: EUR 923 million
- Net profit in 2021: EUR 913 million
- Number of stores: 1571
- Worldwide presence: 72 countries
- Number of employees: 105,000
- Share of sales in France: approx. 25

Decathlon presented its "Magic Bike", a highly connected electric bike concept. 11/06/2022

Décathlon has presented the Magic Bike, an ultra-connected pedal-assist bicycle.
It has been developed by the B'Twin brand and its design is not yet complete
The bike uses a recognition system to automatically unlock itself as you approach the manufacturer.
It is equipped with a display that shows data such as speed, time, route, etc.
The bike is powered by an electric motor capable of speeds up to 25 km/h
Battery autonomy can be extended to 90 kilometers

Decathlon is currently testing the rental of sports equipment for "on-demand use". 24/05/2022

Décathlon is testing a Netflix-style sports equipment rental service, based on the analysis of data from 70 households, which could eventually replace the purchase of products
The aim is to generalize sports equipment rental in France.
The equipment reuse rate is 70%.
The cost of renewing stock through rental is estimated at between 8% and 12% of operating income

Financial Data

DUNS: 500569405

Legal Name: DECATHLON FRANCE

Address: 4 BD DE MONS , 59650 VILLENEUVE D'ASCQ

Number of employees: Plus de 10 000 salariés (2020)

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	3 395 133	2 875 453 631	3 146 023 357	3 068 117 982	3 258 344 771	3 150 776 696	3 083 434 132
Gross margin (€)	1 190 701	992 914 448	1 107 134 555	1 040 389 382	1 134 956 019	1 107 721 071	-
EBITDA (€)	175 497	105 948 942	139 286 764	88 147 006	164 519 115	184 815 816	-
Operating profit (€)	122 091	57 869 516	86 903 927	35 347 289	115 718 599	139 639 177	-
Net profit (€)	72 115	28 941 355	37 821 012	23 183 639	70 202 625	100 142 701	94 910 337
Turnover growth rate (%)	18,1	-8,6	2,5	-5,8	3,4	2,2	-
Ebitda margin rate (%)	5,2	3,7	4,4	2,9	5	5,9	-
Operating margin rate (%)	3,6	2	2,8	1,2	3,6	4,4	-
Working Capital (turnover days)	3,8	5,3	-4,4	-2,3	-1,5	4,7	-
Working Capital requirements (turnover days)	-29	-23,2	-17,3	-27,5	-22,1	-26,1	-
Net margin (%)	2,1	1	1,2	0,8	2,2	3,2	-
Added value / Turnover (%)	21,3	20	21,2	19,6	21,7	22	-
Wages and social charges (€)	436 815	365 649 688	427 415 552	419 947 892	447 973 594	428 665 512	-
Salaries / Turnover (%)	12,9	12,7	13,6	13,7	13,7	13,6	-