The stationary toilet market - Brazil

1.1 Definition and scope of study

The bathroom market features the supply and demand for sanitary facilities (usually ceramics, stainless steel or porcelain products) in France. There are many bathroom manufacturers and they can be segmented into different types :

• Bathroom manufacturers for residential and non-residential buildings :

• Traditional bathrooms (composed of a seat and a door) :
• toilets with tanks, the most common
• the monobloc toilet where the tank and bath are common
• WC with separate tank at a height where the bath is connected to the tank by a vertical pipe
• Innovative bathrooms, increasingly popular and sought after in developed countries
• dry and suspended WCs
• Japanese baths (or washing machines));
• connected toilets

• Manufacturers of public toilets: the growing importance of hygiene for individuals and businesses (especially catering) and a progressive interest in home decoration are driving continuous innovations on the supply side.

Historically known for inequality and precarious housing situation of its inhabitants, Brazil has enormous growth potential, given the large percentage of the population living in homes without bathrooms. Even so, the constant fall in construction, reforms gain room. Renovations have growth and become an alternative for professionals in the construction and architecture market. This growth in renovations in used real estate also occurs due to the saturation of large urban centers, which have few free areas for construction and have many options of houses and buildings that can be remodeled. In absolute numbers, however, the total of new constructions is almost five times higher than that of renovations. This should continue to be the biggest driver of the bathroom market in the country.