The gluten-free food market - Germany (2023)

1.1 Definition and scope of the study

The gluten-free food market includes products made without gluten. Gluten is a protein found in wheat, barley and rye that can cause digestive problems in people with celiac disease or gluten intolerance. Gluten-free foods are developed specifically for this target group and include a variety of products such as bread, baked goods, pasta, cereals, snacks and confectionery.

The global gluten-free food market is experiencing robust growth. According to a report by Grand View Research, the market is expected to grow at a compound annual growth rate(CAGR) of over 9.8% by 2027. Drivers of this growth are the rising prevalence of celiac disease and gluten intolerance, as well as growing consumer awareness of healthy eating.

The German market for gluten-free foods is experiencing continuous growth. The market is forecast to reach a compound annual growth rate(CAGR) of approximately 9.5% by 2025. This growth is driven by several factors, including the rising prevalence of celiac disease and gluten intolerance, increased consumer awareness of healthy eating, and rising demand for high-quality gluten-free products.[Mordor Intelligence]

Certain consumer trends are emerging in the German gluten-free food market. These include a growing demand for natural and high-quality gluten-free products, the use of alternative grains such as rice, corn, buckwheat and quinoa as substitutes for gluten-containing grains, and the increased availability of gluten-free options in restaurants, cafes and supermarkets.

Competition in the German gluten-free food market is intense. In addition to large food companies such as Schär, Nestlé, General Mills and Kellogg's, there are a number of smaller brands and local suppliers specializing in gluten-free products. These competitors compete for market share and strive to offer innovative and high-quality gluten-free options to meet consumer needs.