The women's ready-to-wear market - Brazil

1.1 Market presentation

The term "ready-to-wear" refers to all mass-produced garments in standard sizes. it is therefore the opposite of "made-to-measure". Footwear and non-textile accessories, as well as children's products, are excluded from this study.

The global women's ready-to-wear market is expanding, thanks in particular to the dynamism of the Asia-Pacific and US markets, which are driving growth. Asia is the fastest-growing continent, with demand driven by rising living standards and an abundant supply, since the continent is home to most of the world's production. The market is also characterized by a fragmented structure, with no single company accounting for more than 3% of the sector's market share in 2022. [Research and Market]

According to data from the Brazilian Textile and Apparel Industry Association (ABIT), the women's ready-to-wear market in Brazil has experienced remarkable growth in recent years. In 2022, the women's ready-to-wear sector contributed around 25 billion reais to the country's clothing industry. This growth is driven by several factors, including a growing awareness of fashion and style among women, the influence of social media in spreading trends and the search for clothes that combine elegance and practicality.

A notable trend in the women's ready-to-wear fashion market is the search for versatile clothes suitable for different occasions. Consumers are looking for garments that can be worn both at work and during their leisure time. In addition, concern for sustainability has led many brands to adopt environmentally respectful practices in their collections.

However, the women's ready-to-wear market is evolving according to trends that are major growth drivers. In particular, social and environmental commitment are the main challenges facing the industry. Added to this is the digitalization of the market and the significant influence of marketing and communication campaigns.