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1 Market Summary
1.1 Introduction
Ski resorts are a vital sector in the tourism and sports industry, with a significant impact on the global economy. By 2023, the global ski market had reached a value of $1.70 billion, showing the popularity and importance of the winter sport. The growth forecast for the market is estimated at a compound annual growth rate (CAGR) of 3.2 percent between 2024 and 2032, underscoring a steady growth trend in the industry.
In Italy, the ski sector is particularly thriving. The country boasts 5,792 km of slopes, stretching across various regions, offering a wide range of skiing experiences for all skill levels. These slopes are supported by 1,830 lifts, which facilitate access to the various trails and contribute to the efficiency and accessibility of Italy's ski resorts.
Ski resorts offer a wide range of services and activities, going far beyond just skiing. These facilities are designed to provide a complete experience for both winter sports enthusiasts and those seeking a relaxing stay in the mountains.
- Lifts and Slopes: in addition to lifts connecting different parts of the mountain, ski resorts offer slopes of varying difficulty, from beginner trails to those for experienced skiers. This ensures that every visitor finds a trail suited to his or her abilities and preferences.
- Ski and Snowboard Schools: many ski resorts offer ski and snowboard lessons for all levels, from beginners to advanced. These courses are taught by qualified instructors and are a great way to learn or perfect skiing techniques.
- Accommodations and Dining: ski resorts often include a variety of lodging options, from luxurious hotels to more intimate and cozy chalets. They also offer a variety of dining options, from fine dining restaurants to traditional mountain lodges, where local and international dishes can be enjoyed.
- Activities for Non-Skiers: for those who do not ski, ski resorts offer alternatives such as snowshoeing, ice skating, sledding, and spas. These activities allow people to enjoy the beauty of the mountain environment even without skiing.
- Events and Entertainment: ski resorts often organize events and entertainment, such as concerts, sports competitions, and family activities, making your stay even more enjoyable and diverse.
- Equipment Rental: for those who do not own their own equipment, many resorts offer rental services for skis, snowboards, boots, helmets and everything else needed for a safe and enjoyable skiing experience.
- Safety and First Aid: safety is a priority at ski resorts, which are staffed with qualified first aid and snow emergency management personnel.
However, the ski resort industry is facing significant challenges due to the environmental crisis. Climate change and global warming have a direct impact on snow conditions and the length of the ski season. Reduced snow cover and rising temperatures are putting a strain on ski resorts, which must adapt to ensure continued operations. This includes investing in snowmaking systems and developing sustainable strategies to mitigate environmental impacts. The environmental crisis not only affects the skiing experience, but also the local economies that depend heavily on ski tourism.
In this context, ski resorts are called upon to balance economic growth and environmental sustainability by seeking innovative solutions to protect and preserve the mountain environment while ensuring the best possible experience for ski enthusiasts.
1.2 The global market
The mountain and ski resort market is estimated at $**.* billion in **** and is expected to reach $**.* billion by ****, with a CAGR of **.*% from **** to ****. This represents a ***% increase in ten years. The increase in international tourism, along with investment in infrastructure, is making these destinations more accessible and attractive. Technological innovations ...
1.3 The domestic market
To visualize the value of the Italian market, consider data for Ateco Code **.** (***). There is a significant decline from **** to **** of **.* percent, following a period of revenue value growth from **** to **** of **.* percent. In **** the value is *.* billion, we can then see a rise up to *.** bilion in ****.
Value of turnover ...
1.4 Increases in temperatures at Italian ski resorts
In a detailed analysis involving *** municipalities located between the mountain ranges of the Alps and Apennines in Italy, a worrying picture emerged regarding rising temperatures. This phenomenon, which reflects the urgent global climate crisis, shows significant variations in intensity depending on the specific location. Among the municipalities analyzed, those with the ...
1.5 The plants in Italy
Decommissioned, temporarily closed, and partially closed ski facilities represent different phases of inactivity in ski areas. Decommissioned facilities are ski resorts that have been completely abandoned and are no longer in operation, often leaving behind dilapidated facilities. Temporarily closed facilities, on the other hand, are ski areas that have stopped operations ...
2 Demand analysis
2.1 Demand characteristics
In the ****-**** winter season, the number of snow sportsmen reached *.** million, marking a * percent growth from *.** million in the ****-**** season. This increase comes despite the significant impacts of the COVID-** pandemic on previous ski seasons. During the peak of the pandemic, the ski industry faced significant challenges, including early ...
2.2 Factors influencing demand
For the ****-** season, Skipass Panorama estimated *,***,*** participants in snow sports, with a specific increase for slope skiing. However, the increase in the number of practitioners is balanced by the reduction in days spent on the mountain per individual. Despite the increase in practitioners, turnover is expected to decline, not only ...
2.3 Geographical distribution of ski rental in Italy
The geographic distribution of ski equipment rental in Italy, based on **** data, provides an interesting overview of both the popularity of skiing in different regions and the intensity of use of rental services. Trentino-Alto Adige emerges as the leading region with **.* percent of the market, followed by Trentino with **.* percent and ...
3 Market structure
3.1 Market structure and dynamics
To view the overview of the market structure and dynamics, we analyze Ateco code **.**.**, which includes the operation of funiculars, ski lifts and chairlifts (***). Analyzing the active enterprises in the sector, there was a slight decrease from **** of *.** percent. **** was the year in which activity decreased the most compared to the ...
3.2 Value Chain
The following is an overview regarding the value chain in the analyzed market, focusing on the different key stages:
design and construction: includes the planning and implementation of the ski lifts and necessary infrastructure; maintenance and operations: this phase covers the regular maintenance of lifts and slopes to ensure safety and ...
3.3 Geographical distribution of ski areas
Italy has *** ski areas with *,*** kilometers of slopes served by just over *,*** lifts, according to Skyresort.it. Italy's offerings in Europe are measured against those of neighboring France, which according to Skiresort. It's findings offers **,*** kilometers of slopes spread across *** ski resorts where *,*** lifts are active.[***]
3.4 Artificial snow: a relevant segment of the Italian landscape
The increasing reliance on artificial snow elevation in the ski industry is a worrying trend, particularly evident in Italy, where this phenomenon occurs with greater intensity than in other European countries. Some experts argue that this practice is an effective solution for adapting to climate change; however, this perspective does not ...
3.5 Main actors
The following are the main enterprises in the industry:
Also of note are the facilities of the famous resorts of Courmayour and Cortina, which occupy lower positions in the ranking. The former, operated by Courmayeur Mont Blanc Funivie S.p.a., recorded revenues of €**,***,*** in ****, the latest year for which data ...
4 Supply analysis
4.1 Type of Offering
In Italy, ski passes are tickets or passes that provide access to the lifts at a ski resort. There are different types of ski passes, each designed to meet the specific needs of skiers and snowboarders.
Single-Day Lift Pass: This type of lift pass is valid for a single day and ...
4.2 Ski pass prices
Ski pass prices vary depending on several factors, such as date, age, and number of days, and can be purchased online or at resort checkouts. For more details and up-to-date rates, it is recommended to consult ski resort websites or online booking platforms directly. Below is an overview of the pricing ...
4.3 Technological revolution in Val Thorens: drones improve ski safety and efficiency
Val Thorens, an integral part of the majestic * Vallées ski area in the French Alps, stands out as the highest ski resort in Europe. With its *** km of slopes, it offers a wide range of serpentine runs and immaculate slopes. This prestigious destiny, known for its vast and varied ski ...
5 Regulation
5.1 Rules and regulations
The safety of lifts
Italian regulations on the safety of chairlifts and cableways have been updated, aiming to ensure maximum safety for users of these facilities.
Managerial Decree of the Ministry of Infrastructure and Transport (***) No. *** of May **, ****: This decree introduced specific models for operation and maintenance regulations for cableways used ...
6 Positioning of actors
6.1 Segmentation
- Funivie Madonna di Campiglio
- Funivie Folgarida Marilleva
- Cervinio
- 3 Zinnen
- Magellim Groupe
- Società Incremento Turistico Canazei
- Funivia Plan De Corones
- Carosello 3000
List of charts presented in this market study
- Global ski market value
- Global Market Value of ski and mountain resorts
- Global Market Value of Cable Cars and Ropeways
- Value of turnover enterprises active in "other land passenger transport nca," Ateco Code 49.39
- Active enterprises (Ateco Code 49.39.01, other land passenger transport nca)
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